Fouad Nass

Serve as a strategic advisor to government and semi-government leadership, supporting integrated transformation
initiatives, executive engagement, and strategic communications programs across complex stakeholder environments.
• Advise senior leadership and executive stakeholders on strategic priorities, audience engagement, organizational
positioning, and integrated communications direction across high-profile initiatives.
• Lead integrated planning across communications, stakeholder engagement, digital ecosystems, and operational
workstreams, ensuring alignment with broader business and transformation objectives.
• Manage multidisciplinary teams spanning strategy, communications, digital, creative, and operations functions,
improving collaboration, delivery standards, and execution across complex programs.
• Support strategic business growth through proposal development, executive presentations, integrated planning, and
expansion of long-term client partnerships.
• Partner with global agencies and technology providers to integrate innovative tools, analytics capabilities, and
transformation-focused solutions into client programs.

Led integrated and digital communications programs across multi-account portfolios, acting as senior client lead,
overseeing delivery, team performance, and contribution to agency revenue.
• Directed integrated strategy and communications programs spanning stakeholder engagement, digital ecosystems,
content, creative, and executive positioning across high-profile regional portfolios.
• Contributed to award-winning destination and festival campaigns for the Royal Commission for AlUla, providing
strategic input across digital and integrated communications workstreams.
• Oversaw multi-disciplinary teams across digital, content, analytics, and creative, improving delivery standards,
embedding best practices, and ensuring cohesive campaign execution.
• Drove business growth through strategic upselling, expanded scopes, and new client wins, contributing to agency
revenue growth and long-term client retention.
• Advised senior stakeholders on digital performance, brand reputation, executive visibility, and integrated
communications opportunities to support organizational goals. Clients: Royal Commission of AlUla, Saudi Coca-Cola, Visa, X King Abu Department of Maan

Provided strategic cou nsel and digital leadership to government entities and corporates, aligning
communications strategies with business and national transformation goals.
• Directed integrated campaigns that delivered a 30% uplift in brand visibility across priority markets.
• Advised senior stakeholders and boards on digital communications, reputation management, and
executive positioning.
• Optimized workflows and digital processes, increasing efficiency and improving client satisfaction across
multiple accou nts.
• Led cross-functional project teams, ensuring alignment and timely delivery of high-impact campaigns.
• Supported new business pitches and proposals, contributing to the agencys regional growth.
• Managed client budgets and resources to maximize profitability while maintaining delivery quality.

Led high-profile client portfolios across luxu ry, real estate, logistics, and corporate sectors, driving brand awareness
and engagement through digital-first communications.
• Directed digital campaigns that generated a 25% increase in audience engagement and strengthened brand
positioning.
• Managed client relationships and cross-agency teams, ensuring alignment on marketing strategy, messaging, and
delivery.
• Implemented internal training programs that enhanced team performance, efficiency, and digital capabilities.
• Optimized operations and workflows, improving project turnaround and maintaining profitability across accou nts.
• Supported new business efforts, contributing to expanded mandates and regional growth.
Key Clients: Estée Lauder, Emaar, MAG DP World, Jafza, P&O Marinas.

Directed social and digital strategy for major government, financial, and corporate clients, focusing on audience
engagement, performance optimization, and revenue growth.
• Developed and executed data-driven social media strategies that significantly enhanced audience engagement
and brand impact.
• Increased agency revenue by 64.7% through strategic upselling, client retention, and expansion of service offerings.
• Led a team of 8 specialists, building capabilities in content creation, analytics, and paid media optimization.
• Designed A/B testing frameworks and campaign experiments, improving ad performance and optimizing budget
utilization.
• Advised senior client stakeholders on digital reputation management and campaign effectiveness.
Key Clients: East.

• Led the digital transformation of one of the M ENA regions largest media content libraries.
• Transformed legacy content into digital-first assets, increasing monetized views and brand reach.
• Optimized content monetization strategies, increasing digital revenue by 20%.
• Oversaw website strategy and user experience improvements to enhance engagement.

• Spearheaded content digitization and audience growth initiatives, achieving four-figu re percentage increases in
reach and video views.
• Managed VOD platform transformation, enhancing user experience and engagement.
• Led content strategy and social media optimization, significantly improving brand performance online.

• Managed brand partnerships and marketing campaigns, driving audience engagement and sales revenue.
• Developed content and social media guidelines, improving brand consistency and digital presence.
• Increased Facebook audience by 50% in under a year through optimized content strategies.

• • Translate market category & brand objectives into country/channel category objectives in coordination with the sales team
• Implement and maintain the core range distribution by channel
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in-store solutions within the trade channels.

• Networking between all departments on administration requirements and other inquiries.
• Preparing and coordinating events as well as following up with the corporate calendar.
• Coordinating meetings and preparing power point presentations.
• Attending all MBPC meetings - preparing agendas, taking minutes and making/distributing reports.
• Organizing/directing meetings for visitors while projecting a professional image.

• Responsible for launching a new product on campus, LAU
• Autonomously responsible for brand launch, development, and growth
• Playing lead role in choosing seasonal collections & restocking orders based on local market preferences and demands
• Implementing a comprehensive brand marketing strategy ensuring uniform brand identity throughout all customer contact points
• Developing and executing hit marketing campaigns through society events, billboards, magazines, social networking, and media
• Monitoring overall store ambience and image by ensuring quality in service, merchandising, window displays, and store organization
• Hiring & training sales personnel strategy, providing intensive customer service techniques and customer database management
• Suggesting possible areas for growth and expansion in relation to local customer demands
• Assessing general performance using detailed template rubrics on a monthly basis strategy