Fouz الجين

Lead campaign strategy and creative direction for premium audience segments,
overseeing end-to-end marketing for MDLBEASTs flagship festival Soundstorm.
Managing the development of pre-festival activations, on-ground touchpoints,
digital experiences, and premium ticketing bundles to elevate the VIP journey.
Drive marketing communications and partnerships aligned with Saudi Arabias
Vision 2030 cultural and tourism initiatives.

Developed and implemented social media strategies with channel managers
across MDLBEASTs key brands — Soundstorm, Balad Beast, MDLBEAST,
NOFOMO, and 1001.
Directed the team on content planning, creative ideation, and execution while
supporting events and on-ground activations.

Led a team to grow and optimize MDLBEASTs social channels through strategic
planning and performance analysis.
Developed social media strategies and supported sub-brands with content direction
and campaign rollouts.

Co-founded and managed a contemporary art and creative space focused on
promoting emerging Saudi artists.
Led brand development, event programming, and marketing strategy across digital
and on-ground platforms.