Froilan Valencia

Specializing Multimedia Technology such as Software and hardware using Adobe Design and Production software, Final Cut Studio Pro and Final Cut Express. In-Charge in producing video graphics using the latest camcorder and digital audio mixer. Administrator of the Cisco multimedia server and its content. Troubleshooting of LCD/LED and plasma TV monitors and its
settings.

My main role is to produce high-quality video content (pre and post production) from conceptualization of the scene, story-boarding and an actual shooting using a high-end three point lighting system inside and outside the ship. In-house graphic designer that creates visual materials for the ship Restaurant, Hotel and Entertainment department using the company’s corporate brand identity. Create motion graphics and effects using Adobe After effects and Motion 4.

Responsible Senior Graphic Designer for No. 1 Fashion Retail Company in the whole Middle East, whose business is to spread
International Fashion Stores across the kingdom and to the other countries, please check the website www.fawazalhokair.com



My role is mainly to create Visual Materials such as Poster, Banner, Dangler and all Visual merchandising guidelines that is
very essential to the visual merchandisers in arranging the stores. Also have the talent in Visual Merchandising for International
Brands such as ALDO, NINE WEST, SPRING, MARKS & SPENCERS, LA SENZA, NIKE, CAMAIEU, TALLY WEIJL,
WALLIS, ZARA, QUIZ PROMOD, XANAKA and other brands. Coordinates final artworks for the suppliers and
supervised the installation of the materials at the stores. Trained to work with a different nationality co-employee, and work
with a very busy and dead line-driven environment.

Assigned by our director to work with the Real Estate group of Alhokair Company in 2009 to handle creative arm of Marketing Department of Al Hokair Real-Estate (Arabian Centres). Act as an Art Director and develop creative campaign for all commercial malls in the kingdom such as Ramadan Campaign, Summer Campaign, Back to School etc.

An In-house graphic designer for advertising section under the marketing department of Al Othaim Markets Company.
An established creative section under the company and consists of creative and talented designers.
Start to work as a designer and appointed to handle real estate and commercial mall, followed by the Supermarket, Entertainment
Center and Universal Marketing Center, a subsidiaries company of Al Othaim Markets.

Effectively done and execute design materials and production from concept through completion. Work closely with clients/
counterpart department to create vision, conceive designs and consistently meet deadlines and requirements. Coordinate with
Art department for printing large format materials such as sticker, poster and banner. Have been in-charged for the section and
done photography projects like product shooting, advertising images and outdoor shots. Able to operate and troubleshoot
Macintosh platform for some technical problem for the machines.

In-house Graphic Artist under the Visual Department that execute and support the company retail group and market in terms
of creating standard, uniform and aesthetically visual materials that will make the store pleasant.
Assigned to handle visual design for a company subsidiaries Mart One Supermarket, Expressions Office supply stores and
Excel Computer and learning center.

Successfully translated subject matter into concrete design for promotional materials, print design and sales collateral.
Created design theme and graphics for marketing and sales presentations. Coordinate with our client regarding the status
of the project and revisions as well as the production scheduling and timeframe. Assigned designer for major projects such
as Campaign design, outside projects and others. Responsible in conducting training and orientation for newly designer.

Key Achievements:
Completed the training program for Personal Leadership.
Completed the training for Basic Photography
Coordinated staff participation in community-sponsored charitable events.

Autocad Designer for one of the leading design studio in the Philippines for interior modular kitchen cabinet and closets.
Extensively using Architectural software like AutoCAD, Photoshop and 20/20 in producing of the design plan, working
drawings, estimation and presentations. Assigned also in site visiting for pre-design lay out and site analysis.
Used to attend business meetings for updates of the project, materials agreement and revisions scheduling.

Key Achievements:
Consistently recognized for fresh and innovative ideas and applications.
Developed new system and techniques for CAD drawings and increased
Over-all quality of production and improved clients satisfaction.
Assigned by the superior as acting Lead Designer for CADD projects.