Fayyaz AmirAlli Shroff

• Founded and built a consumer brand from the ground up, conducting competitive
research to identify market opportunities.
• Developed and designed brand strategies and Planned product marketing
campaigns to increase market presence.
• Mentored junior staff, fostering a collaborative and growth-oriented team culture.
• Reviewed brand development policies and aligned them with evolving industry
standards and customer expectations.
• Vendor Development Independent Fashion & Lifestyle Startup

• Spearheaded the creation and launch of the MOHAMAAYA brand, overseeing all
aspects of brand development from concept to market.
• Collaborated with designers and small-scale manufacturers to develop exclusive,
trend-conscious fashion collections.
• Negotiated with vendors to secure favorable pricing while ensuring quality
standards were met.
• Led all marketing efforts, including social media, email campaigns, and local print
advertising to promote new arrivals and brand awareness.
• Researched fashion trends and consumer behavior to inform design direction and
product offerings.
• Established partnerships with boutique retailers and influencers to expand reach
and enhance brand credibility.

• Researched and sourced new products and services to expand and diversify store
inventory based on customer demand and trends.
• Designed and executed marketing strategies to boost customer footfall and online
engagement.
• Increased brand visibility in local markets through targeted promotions,
community engagement, and local advertising.
• Maintained accurate records of transactions, including purchases, returns,
refunds, and discount programs.
• Ensured full compliance with federal and state safety and retail regulations.
• Created and managed promotional campaigns across social media platforms to
drive traffic and sales.

• Actively promoted Feralino Diamonds, a startup specializing in ethically sourced,
high-quality natural diamond jewelry, across retail and event-based channels.
• Cultivated relationships with prospective and existing clients through direct
outreach, personalized consultations, and premium service experiences.
• Designed and executed brand awareness strategies aimed at luxury buyers,
including digital outreach, influencer collaborations, and premium packaging.
• Organized and managed promotional events, from boutique pop-ups to upscale
exhibitions, overseeing setup, customer engagement, and post-event follow-up.
• Collaborated with the core team on product positioning, storytelling, and visual
merchandising to reflect the craftsmanship and authenticity of natural diamonds.
• Supported the development of trust-building initiatives, such as GIA certification
highlights and ethical sourcing transparency, to align with conscious luxury
consumer values.

• Led the creation and expansion of MOMOSTIME, a fast-casual food brand,
including menu development, location strategy, and branding.
• Analyzed market trends and customer behavior to guide strategic planning and
product innovation.
• Negotiated vendor and supplier contracts to ensure cost-effective procurement
and consistent quality.
• Established operational policies and procedures to foster an ethical, efficient, and
customer-centric work culture.
• Developed and implemented strategies to enhance customer service standards and
overall guest experience.
• Oversaw executive-level operations, ensuring projects were executed efficiently
and aligned with brand goals.
• Launched digital and in-store promotional campaigns to boost visibility and sales,
with a focus on online food delivery platforms.
• Introduced process improvements that enhanced operational efficiency and
reduced overhead.

• Managed end-to-end international trade operations, ensuring full compliance with
customs regulations and documentation standards.
• Maintained detailed import/export records and monitored international
shipments for timely delivery.
• Negotiated freight rates with shipping companies to optimize logistics costs.
• Researched global trade regulations to guide business decisions and minimize
risks.

• Founded and managed Full On Sound Lights A/V, specializing in providing
professional sound, lighting, and AV solutions for events, conferences, and live
performances.
• Coordinated with production teams to ensure seamless operations across all event
setups, including audio, lighting, and technical support.
• Reviewed blueprints and diagrams for lighting setups to ensure efficient and
accurate installations.
• Assisted sound and lighting technicians in adjusting settings on digital consoles to
optimize audio-visual performance.
• Monitored audio levels during events to ensure they were within acceptable ranges
for optimal sound quality.
• Played a key role in programming lighting boards, creating dynamic lighting effects
to enhance event ambiance.
• Supported technicians in the setup and positioning of lighting fixtures, ensuring
they met event specifications and client expectations.

• Founded and led Five Star Entertainments, a startup specializing in event
planning, trade show management, and bespoke client experiences.
• Developed and implemented organizational policies and procedures to standardize
operations, enhance efficiency, and support sustainable business growth.
• Oversaw legal and regulatory compliance, including contract negotiations, vendor
agreements, and licensing requirements.
• Established and maintained quality assurance processes to ensure excellence
across all event touchpoints and client interactions.
• Managed daily operations, including recruitment, staff training, and leadership,
ensuring smooth execution of events and superior service delivery.
• Directed the planning and execution of large-scale events, including trade shows,
product launches, and corporate conferences, ensuring they met client objectives
and expectations.
• Built and nurtured strong client relationships, offering personalized event
solutions and exceptional customer service to foster long-term loyalty.
• Negotiated with vendors and managed contracts to ensure alignment on service
deliverables, costs, and quality standards.
• Developed strategies to enhance customer satisfaction, improve client retention,
and boost brand loyalty through memorable and impactful events.

• Negotiated contracts with partners and vendors to secure favorable terms,
ensuring profitability and quality for the company.
• Developed and implemented strategies for managing partner accounts, optimizing
profit margins while minimizing costs and operational expenses.
• Cultivated and maintained long-term relationships with clients, providing
personalized service and ensuring high levels of satisfaction.
• Addressed and resolved complex customer issues promptly, ensuring a seamless
and positive experience during every interaction.

• Provided client servicing support, ensuring efficient and accurate handling of share
transfer procedures and transmission of shares.
• Assisted with operations including scrutiny, numbering, creating lot-wise batches,
signature verification, and quality checks to ensure compliance and accuracy.
• Maintained accurate records of all incoming and outgoing correspondence,
supporting streamlined communication processes.
• Performed data entry tasks with high attention to detail and efficiency, ensuring
all records were updated accurately.
• Welcomed customers, responded to inquiries, and assisted both in-person and
over the phone, ensuring a positive customer experience.