Gaelle Nasrallah

• Drove production planning strategy across 10 manufacturing sites, balancing capacity constraints, commercial
priorities, and seasonal macro-planning objectives
• Monitored and optimized production KPIs by piloting performance reviews, resolving supply constraints, and
coordinating with cross-functional teams (procurement, industrialization, quality).
• Coordinated new product launch planning, developing cross-site reporting tools and communication channels (e.g.,
production newsletter) to secure smooth market introduction

• Extracted and analyzed key KPIs (commercial, financial, and operational metrics) from Power BI and Hyperion,
working with top management to provide actionable insights, resulting in a 10% increase in store profitability across
18 countries
• Refined sales forecasting tools in collaboration with management, improving forecasting accuracy by 5% and setting
sales and EBITDA targets for 400+ units
• Prepared and presented quarterly reports to the upper management, summarizing performance across various KPIs
to support strategic decision-making
• Conducted valuations for M&A and auditing purposes, working closely with management to ensure financial accuracy
for a $2.5B+ portfolio and goodwill valuation for 5 companies
• Delivered feasibility studies for 150+ store openings, collaborating with management to achieve 85% success rate

• Analyzed profitability, liquidity, and sales performance for 50+ retail units across MENA, providing insights that
supported strategic decision-making on $2.5B+ portfolio
• Developed financial reports and forecasts, supporting annual budgets and quarterly projections for regional
operations, ensuring alignment with business goals
• Tracked CapEx spending for 60+ units, delivering monthly variance reports and actionable recommendations
• Provided variance analysis against budgets, recommending cost-saving actions that reduced budget overruns by 2%
• Led feasibility studies for 200+ retail operations for fashion, lifestyle and F&B units, including Open Air Mall (Egypt),
Al Khail Mall (UAE), Iraq Mall (Iraq) and Westfield Mall (Kenya)
• Provided rent simulations for 20+ lease deals, identifying cost-saving opportunities and achieving savings of 3%