Gagandeep singh

• Conceptualized and executed on-ground retail activations, roadshows, society
activations, and rural penetration campaigns for the Dhara range of edible oils.
• Managed marketing budget of INR 15 Crore (approx. USD 1.8M) and improved
campaign ROI by 20%.
• Contributed to GTM strategy for 2 product lines, leading to faster time-to
market.
• Led 7+ integrated marketing campaigns across digital, ATL, and BTL channels
generating 50M+ impressions annually.
• Reduced exhibition and events cost by 30% through vendor negotiation and
optimization.
• Executed influencer campaigns generating 8M+ organic impressions and a
4.5% engagement rate for tropical events and consumer offer amplification.
• Managed dealer branding initiatives including dealer boards, in-shop visibility,
and retail merchandising.
• Planned and deployed POSM materials including danglers, standees,
brochures, kiosks, shelf strips, and display units across retail channels.
• Spearheaded strategic media planning and execution across television, radio,
print, and outdoor channels, driving high-impact brand visibility campaigns
through optimized media allocation.

• Led end-to-end new product development lifecycle from concept, feasibility,
and prototyping through trials, validation, and commercial launch.
• Drove cross-functional collaboration across R&D, design, engineering,
marketing, supply chain, and manufacturing to deliver products on time and
within budget.
• Developed product roadmaps aligned with business strategy and
consumer/market insights.
• Achieved cost reduction through optimized formulations, alternative materials,
and design-to-cost initiatives.
• Coordinated safety certifications such as CE, BIS, and other relevant beauty
appliance standards.
• Launched the Vega Professional range of cutting and styling tools, contributing
INR 12 Crore in the first year.
• Led end-to-end GTM planning: pricing, packaging, channel strategy, launch
assets, and sales training.
• Implemented strict incoming quality checks (IQC) and pre-shipment
inspections (PSI) before dispatch.

• Handled end-to-end GTM management from planning through execution.
• Launched the entire kids category with new brand architecture.
• Developed and led execution of brand/media plans to deliver business
objectives across sales, market share, and profitability.
• Prepared the Annual Calendar of Activation (COA) with cost break-up to track
event activities and monitor ATL & BTL planning and execution.

• Drove visibility and offtake of the personal care appliance category.
• Planned and executed NPD, ATL/BTL strategies, and consumer insights
initiatives.
• Led new product development through collaboration with cross-functional
teams.
• Created and executed the sales and promotion plan.
• Managed print media, branding, and OOH activities.

• Drove 360-degree marketing campaigns and cross-border trade generation.
• Developed and rolled out TVCs, including script finalization.
• Managed print media campaigns across various platforms.
• Participated in international exhibitions to open new markets.
• Managed NPD from concept generation to final product launch, enhancing
packaging portfolios.

• Responsible for all B2B marketing deliverables across three categories: Air
Care, Home Cleaning & Shoe Care.
• Proficient in market research data and data analysis.
• Managed multiple agency collaborations for creative and media planning.
• Coordinated corporate communication with local and global agencies.
• Conducted routine market visits for brand availability and competitive studies.