Wholesale and Key Account Sales Manager KSA
Asgharali Company
مجموع سنوات الخبرة :28 years, 5 أشهر
Reporting general manager -KSA
Prepare monthly, quarterly and annual sales forecasts and ensure meeting/exceeding them.
Provide supervision through field visits, observations and measurement of results and monitoring competitors activity.
Involved WS and KA plans, activities, joint promotions, loyalty programs, expansion plans, etc.
Develop and implement effective credit policies for KSA with needs approval of the GM to meet growth targets
Build and sustain relationship with key customers and monitor contracts, negotiating terms within the company’s pricing strategy and approval matrix to meet volume and profitability targets.
Coach, develop, mentor, monitor and appraise team members to maintain organizational effectiveness.
Ensure effective coverage of each territory by managing the cost effective utilization of the distribution fleet and resources to ensure on shelf availability and market shares.
Monitor and liaison with unit Managers to analyses sales by SKU/salesman/territory, credit limits and days sales outstanding (DSO) and profitability and support realization of territory goals.
Optimizing customer performance & business relationships across key account and wholesales
Reporting to National Sales Manager-KSA.
Achieve coverage, core distribution and objectives by channel and category through excellence in Execution.
Monitor the sales on a daily basis and ensure that the sales targets are achieved.
Identify opportunities in both existing and new accounts to maximize the revenues and deliver high sales growth in line with the company’s annual operation plan (AOP)
Provide continuous recommendation on the sales structure to successfully deal with the changing trade environment and optimize Route to Market
Build and sustain relationship with key customers and monitor contracts, negotiating terms within the company’s pricing strategy and approval matrix to meet volume and profitability targets.
Prepare monthly sales development objectives developing the growth for each key customer in terms of customer programs, brands presence.
Monitor and liaison with unit Managers to analyse sales by SKU/salesman/territory, credit limits and days sales outstanding (DSO) and profitability and support realization of territory goals.
Conduct regular market visits, spot inspections and discussions to maintain objectives like prime locations and monitoring competition to launch effective countermeasures.
Coach, develop, monitor and appraise team members to maintain organizational effectiveness.
Ensure effective coverage of each territory by managing the cost effective utilization of the distribution fleet and resources to ensure on shelf availability and market shares.
Achieve sales volume, market share and profit objectives.
Develop & establish a strategic partnership with our sub-agents in Northern Region to further expand and penetrate the full range of products portfolio into the KSA market and focus on selling more profitable products.
Drive the business to achieve the annual plan (Sales-Market execution-Market share-Profit)
Lead the Business/Subagents thinking by implementing company brands strategies in the markets.
Understand & drive customer’s insights & developments.
Manage sales & profitability to achieve sustainable growth & bring the business to greater heights.
Ensure through my team that timely execution & implementation of marketing activities & initiatives at the trade level.
Monitor Sub-agents sales teams & be responsible for end to end value business analysis and application.
1. Improving the Coverage and Distribution Productivity.
2. Ensure the Availability of products range (Sensodyne, Panadol, Aquafrish and Other Products) on the stands & displays in the market, also setting and executing Merchandising standards by channel through the distributor team.
3. Ensure that the Sales team is applying the Volume Per Outlet (VPO) enhancement, implementing the Customer Demand Forecasting and Product Availability (CDF/PA) Process, Trade Channel Segmentation.
Ensure Target (Sales - Collection break down) is communicated monthly to the Sales Staff.
Conducting daily morning meeting with DTS and motivating the team.
Conducting one on one meeting with DTS Salesmen to review the sales collection and Marketing issues in my district.
Monitor and Control MTD target of Sales & Collection.
Develop new accounts and pursue new business opportunities.
Trade Information - Maintaining Full Knowledge of Competition and Market conditions.
Maintaining Execution Standards - Distribution of Stands - Placing Stands on dominant Positions FOC.
Training, Coaching Sales Team to help them learn new Skills to achieve their monthly targets on time
and develop sales routes in their respective districts.
Division of Routes by route scanning to maximize volume distribution resulting greater sales.
Preparing Performance Development Review.
Control and managing Returns expiry damages in my area
Reporting innovative ideas to the company in terms of new products and new sizes that are more acceptable in the market.
