Garima بهامبري

Led development and execution of B2B marketing strategy, enhancing Property
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Finders market presence to reach 3, 000+ corporate clients annually.
Launched a go-to-market community with cross-functional counterparts (Sales,
Product, PR, Data, Creative, and others) to ensure cohesion and scalability for
messaging, campaigns, and product launches.
product launches and upgrades.
understanding of business and products.

Plan, manage, and execute marketing activities for XBS in EEMEA.
Own and manage the marketing budget for XBS, including forecasting and
accruals of expenses.
Liaise with agencies to oversee the execution of projects in alignment with
marketing guidelines.
Support the B2B Product Marketing lead on Mastercards core products.
Assist in B2B content creation such as sales materials, thought leadership, case
studies, narratives, and videos across all Mastercard products and solutions.
Manage the Mastercard Marketing Center for customers to access turnkey
marketing materials, including day-to-day management and future development.
Assist the team in B2B2C content creation for customers to use on their channels.

- Planned, managed and executed customer experience enhancing initiatives including customer loyalty month, customer service week, and corporate events with retail business and product teams.
- Managed marketing research assignments including mystery shopping for retail & digital channels, customer experience journey mapping, brand health tracking (online & offline marketing channels), effectiveness of customer facing touch
points, CSAT, media consumption surveys, brand audits & qualitative research for consumer insights & Net Promoter Score (NPS).
- Monitoring & measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize
results.
- Measurement of return of marketing investment on marketing activities including cost and benefit analysis for ATL/BTL promotions.
- Brand health tracking & mapping it against marketing campaigns and competitor activity to suggest strategic actions.
- Data collection, mining, visualization, analysis, & reporting of key business metrics.
- Team management and supervision on assignments.

- Provided research, advisory, report writing and project management support in the area of market intelligence (worked on category, supplier, technology, country risk, and regulatory reports), marcom for a European Ministry of Economy, supply chain risk evaluation and adhoc research.
- Responsible for client communication, progress monitoring and conflict resolution.
- Provided business development support by identifying the requirements of the clients & proposing synergies from engagements.

Worked for the welfare of underprivileged children in India