Gauri shirolkar

• Conducted market, competitor & account research using CRE Matrix, news articles, government announcements & area
analysis to identify business opportunities and support communication strategies for client accounts.
• Used Meta Ad Library to research competitor communication and ad strategies, identifying gaps and recommending
improvements for client campaigns.
• Managed weekly client review meetings, handling agendas, trackers and MOMs to ensure smooth coordination and follow
up.
• Coordinated with design, content & strategy teams to ensure timely delivery of client deliverables.
• Researched potential clients and their industries to support new business proposals ahead of pitch meetings.
• Used AI tools such as ChatGPT and Claude to create client decks, proposals & reports faster for business development and
marketing work.
• Analysed data in MS Excel to track campaign performance metrics such as CTR, impressions, conversions & ROI,
generating insights for stakeholders.
• Prepared client-facing reports and presentations in MS PowerPoint to communicate performance and strategic
recommendations.
• Built and maintained Power BI dashboards to track KPIs and campaign performance for reporting and decision-making.
• Presented campaign performance and account updates to clients and internal stakeholders.
• Maintained brand consistency and messaging across client communications and marketing materials.

• Conducted end-to-end secondary research on European B2B markets using company websites, industry reports, LinkedIn,
news articles, and Crunchbase to identify and segment high-potential prospects aligned with Ideal Customer Profile (ICP)
criteria, supporting account-based marketing (ABM) initiatives.
• Built structured prospect databases using Apollo.io, LinkedIn Sales Navigator and ZoomInfo, applying research frameworks
to assess company profiles, revenue thresholds, industry relevance and market fit.
• Mapped senior decision-makers across target accounts using LinkedIn Sales Navigator, tracking updates as roles and
account details changed.
• Verified contact and email accuracy using ZeroBounce and Hunter.io and used Skrapp for additional data extraction to
ensure clean, reliable prospect data.
• Managed and updated account-level records in Salesforce CRM to improve pipeline visibility, data accuracy and follow-up
planning.
• Synthesized research findings into structured, decision-ready reports, contributing to onboarding 10+ European clients with
revenues exceeding EUR 20M through targeted research and ABM execution.