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جوريش بور, HEAD OF MARKETING

جوريش بور

HEAD OF MARKETING·Europcar Dubai

الإمارات العربية المتحدة

بكالوريوس, Computer Science

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 0 أشهر

HEAD OF MARKETING

يناير 2025 - حتى الآن

Europcar Dubai

دبي، الإمارات العربية المتحدة

يناير 2025 - حتى الآن

- Lead the full marketing function — offline, digital, content, and brand — with direct P&L accountability, managing multi-channel campaigns across UAE and GCC markets.
- Pioneered the company's AI adoption roadmap: deployed AI content generation tools, reducing asset production costs by 60%, and built automated SEO bots targeting 50+ high-value keywords.
- Engineered a digital transformation of the marketing tech stack, integrating CRM, performance platforms, and analytics for a unified omnichannel view of the customer.
- Directed brand relaunch strategy, managing creative agencies, content teams, and media planners to drive a measurable uplift in brand recognition and digital traffic.
- Oversaw annual marketing calendar and budget allocation — ensuring cost-efficiency, measurable KPIs, and strategic alignment with business growth objectives.
- Led market intelligence function: conducting competitor analysis, customer research, and trend monitoring to inform campaign positioning and pricing strategy.

AI & DIGITAL TRANSFORMATION CAPABILITIES

AI Tools & Platforms
- Deployed Claude (Anthropic), ChatGPT, Copilot, and Gemini for AI-generated content pipelines, reducing production time by 60% while improving content consistency across channels.
- Built and managed Make.com automation bots for SEO content generation, keyword-targeted FAQ publishing, and backlink campaigns — scaling to 50+ keywords with zero manual intervention.
- Implemented AI-driven audience segmentation and predictive scoring models integrated with CRM platforms to improve lead quality and campaign targeting precision.
- Utilised Google Performance Max, Meta Advantage+, and programmatic DSPs (DV360), leveraging machine-learning bid strategies to optimise media spend in real time.

Digital Transformation Leadership
- Architected end-to-end mar-tech ecosystems integrating CRM, CDP, analytics, and paid media platforms for unified customer journey management.
- Led E-commerce platform launches and API integrations, including WhatsApp Business API for automated customer engagement and transactional workflows.
- Championed data-first culture across marketing teams — implementing BI dashboards (Google Looker Studio, Data Studio) for real-time performance visibility.
- Drove digital catalogue migration, Yext local SEO deployment, and JIRA-based project management adoption across multi-country teams.

مجال الشركة:
النقل بالسيارات
الدور الوظيفي:
التسويق والعلاقات العامة

GROUP DIGITAL MARKETING MANAGER

أبريل 2023 - يناير 2025

Europcar Dubai

دبي، الإمارات العربية المتحدة

أبريل 2023 - يناير 2025

- Managed all digital marketing channels — paid search, SEO, social, affiliates, and e-commerce — driving measurable improvement in traffic, conversion, and revenue.
- Led a 5-member in-house team and 6 specialist agencies covering web development, SEO, performance marketing, and creative production.
- Oversaw full website development lifecycle and API integrations, improving UX and conversion rates through data-led optimisation.
- Introduced AI-assisted content strategy and performance reporting, streamlining campaign analysis and enabling faster decision-making cycles.
- Established weekly ROI reporting cadence, presenting actionable insights to senior leadership to guide strategic investment decisions.

مجال الشركة:
النقل بالسيارات
الدور الوظيفي:
التسويق والعلاقات العامة

DIGITAL MARKETING SPECIALIST

يناير 2022 - يناير 2023

Majid Al Futtaim

دبي، الإمارات العربية المتحدة

يناير 2022 - يناير 2023

- Managed performance and digital marketing campaigns across MAFs retail portfolio — driving online traffic,
conversion, and brand visibility in a competitive multi-brand environment.
- Conducted deep-dive data analysis, competitor benchmarking, customer segmentation, and user journey mapping
to inform strategic and tactical campaign planning.
- Optimised conversion funnels across multiple traffic sources using advanced remarketing strategies and audience
layering.
- Collaborated with cross-functional teams to align digital campaigns with in-store retail activations and seasonal
promotions.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

DIGITAL MARKETING SPECIALIST & TEAM LEAD

سبتمبر 2015 - ديسمبر 2021

Alshaya Group

دبي، الإمارات العربية المتحدة

سبتمبر 2015 - ديسمبر 2021

-
Managed benchmarks, and ROI, and presented weekly reports to VPs and other senior department managers.
-
Researched the marketplace to determine where the product or client fits in (i.e., analysing competitive positioning, products, brands, and spending)
-
Oversaw a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.
-
Played a key role in the development of short & long-term strategic plans including annual business plans, media, promotion, and innovation pipelines.

مجال الشركة:
البيع بالتجزئة وبالجملة

Digital Marketing Specialist

نوفمبر 2020 - نوفمبر 2021

Alshaya Group

دبي، الإمارات العربية المتحدة

نوفمبر 2020 - نوفمبر 2021

• Managed Brand Marketing and communication activities
• Managed Marketing activities of Full stack e-com Website
• Strategizing remarketing and automation plan along with segmentation of retail database to convert into the online acquisition
• Conduct weekly, and monthly analyses to determine the effectiveness and implement the changes based on data
• Lead for strategic communications, planning, executing, and localizing all the marketing communication
• Manage benchmarks, ROI, and Present weekly reports to VPs and other department managers.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Team Lead

مارس 2019 - نوفمبر 2020

Alshaya Group

الكويت، الكويت

مارس 2019 - نوفمبر 2020

• Manage/ Lead team of 5 members
• Training for the team and other stakeholders on the digital platform
• Organized workshops, including Facebook, Google with stakeholder
• Global First on Collaborative ads on Facebook for the food division
• Lead the project for Facebook, Google, and Snapchat in GCC 1st campaigns like FB and IG Lens, WFB bot system, Store Sale optimization, etc.
• Lead multiple projects during Covid19 like E-com website launch, WFB integration,
Digital Catalogue Campaigns, and Yext.
• Managed full E-com project lifecycle: Strategy, development, testing & implementation. Increased ROI by 863% and improved conversions
• Launched companywide promotion and achieved increasing 4 time ROI each on Black Friday and Fashion Weekend

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Team Lead

سبتمبر 2015 - مارس 2019

Alshaya India

بنغالورو، الهند

سبتمبر 2015 - مارس 2019

• Lead a team of 4 members and trained on new digital technologies
• Launched successive campaigns during Mother care E-Com Digital launched, which
growth increased by 40% after the digital campaign
• APC (app Install) members increased by 20% after the digital campaign
• Worked as a standalone employee starting in Alshaya India for almost one and a half years, on Google AdWords and social media. launched around +3000 campaigns.
• H&M Designer collection spent $7000 and achieved $53, 000 offline purchase conversion through Store Sale Optimization campaign
• Worked with world-famous Brands like Starbucks, H&M, Mothercare, Victoria’s Secret, American Eagle, Bath & Body Works, Debenhams, The Cheesecake
factory, Muji, Asha’s

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

SEM Manager

مارس 2014 - سبتمبر 2015

Adsyndicate Services Pvt Ltd

بنغالورو، الهند

مارس 2014 - سبتمبر 2015

Manage the small team of 3 members and train on digital platform
• Administered multiple digital account, including developing,
implemented and optimization of Google Adwords and Facebook
campaign
• Launched 1st In app campaign for bank in India for Canara bank
• Review all the benchmarks and desired goal for campaigns
• Worked on new a Website for SEO to bring the website on top for
many generic keywords which increased the sale
• Work closely with the content development and SEO team.
• Project including SBI, Syndicate Bank, Canara bank, Raheja builder,
SertaMe, KingKoilME

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Web Developer/designer

سبتمبر 2013 - نوفمبر 2013

Texnoix Pvt Ltd

Goa Velha، الهند

سبتمبر 2013 - نوفمبر 2013

Helping hands for designer, worked on bootstrap and .net
• Successfully created around 5 single pages websites

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
تكنولوجيا المعلومات

Software Engineer Trainee

فبراير 2013 - سبتمبر 2013

Acme Jet Technologies

بنغالورو، الهند

فبراير 2013 - سبتمبر 2013

Learning different technologies and scripting languages along with
.net
Google Marketing Tools

مجال الشركة:
خدمات تكنولوجيا المعلومات
الدور الوظيفي:
تكنولوجيا المعلومات

التعليم

Moodlkatte Institute of Technology

يناير 2012

يناير 2012

بكالوريوس، Computer Science

الهند

Moodlkatte Institute of Technology

يناير 2012

يناير 2012

بكالوريوس، Computer Science

الهند

Govt. Polytechnic

يناير 2007

يناير 2007

بكالوريوس، Computer Science

الهند

,

Skills

SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Web Design
Expert
Web Design
Expert
COM
Expert
COM
Expert
MARKETING
Expert
MARKETING
Expert
OPTIMIZATION
Expert
OPTIMIZATION
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
CONVERSION
Expert
CONVERSION
Expert
MICROSOFT WORKS
Expert
MICROSOFT WORKS
Expert
.NET
Intermediate
.NET
Intermediate
AUTOMATION
Intermediate
AUTOMATION
Intermediate
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Web Design
Expert
Web Design
Expert
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS INTELLIGENCE
Intermediate
BUSINESS INTELLIGENCE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT CRM SOFTWARE
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Google Analytics 4 (GA4) Certification
Meta Blueprint –
Make.com – Advanced Automation & AI
SEMrush – SEO & Content Marketing
HubSpot – Inbound Marketing & CRM
Google Analytics 4 (GA4) Certification
Meta Blueprint – Facebook & Instagram Ads
Google Ads