Gaylina Mayieko

Marketing Director at Exhale Marketing Limited

• My current job since January 2015

o Exhale Marketing Limited is an agribusiness marketing agency where we introduce
innovative solutions to farmers to improve on the quantity and quality of their production.
o Collaborate with dairy processors and NGOs to ensure farmers are empowered through
information dissemination of quality inputs.
2
o Dissemination of information through field training sessions with dairy farmer groups and
related stakeholders.
o Detect, document and relay challenges to proposed innovations and offer solutions to the
dairy farmer challenges.
o Monitor quality performance and channelling feedback to stakeholders on areas of
improvement

Manager at Marketing and Communications

• May 2013 to December 2013

o Reporting to the Trade and Marketing Manager- East Africa
o Formulation and implementation of the marketing and communication strategy and plans
for the East Africa Cluster in line with Maersk’s global strategy.
o Responsible for market segmentation and stakeholder management
o Responsible for Brand building and development of local advertisements and other
marketing activities like collateral (brochures, leaflets, website, etc)
o Conducting market research
o Developing Customer retention strategies and Customer communication plans aligned to
the local strategy
o Draft and manage marketing budget for East Africa Cluster
Notable Achievements:
o Successfully supervised the first East Africa commercial and documentary of “We are

Development Representative at Sameer Africa Limited

• August 2007 to November 2010

Farmer at Maersk “and

• December 2010 to April 2010

respectively

Market Developer at Nairobi Bottlers Limited

• October 2004 to January 2007