Digital Marketing Team Lead
Eforce Info systems Pvt Ltd
مجموع سنوات الخبرة :12 years, 5 أشهر
Handling a team of 15 Members Including Content Writers, Designers, Developers and SEO Executives.
* Assigning Daily and Weekly Tasks to the Team
*Accessing their Work Reports.
★ Maintains an excellent knowledge of the major search engine algorithm and ranking systems, specific for Google, Yahoo and Bing Search Engines
★ Highly knowledgeable in all aspects of Google Ad-words (P.P.C), Yahoo Search Marketing and Bing Ad-center
★ An excellent understanding of Google Analytics and Google Webmaster Tool
Specialized in:
✔ Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
✔ Provide S.E.O analysis and recommendations in coordination with elements and structure of websites and web pages.
✔ Provide recommendations and execute strategies for content development in coordination with S.E.O goals general and keyword specific.
✔ Implements on-page and off-page S.E.O recommendations for client accounts.
✔ Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
✔ Implement link building campaigns in coordination with client S.E.O goals.
✔ Keep pace with S.E.O, search engine, social media and internet marketing industry trends and developments.
• Review and analyze client sites for areas that need to be improved, deleted, or revised.
• Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
• Formulate and apply the best industry techniques to increase page rank and organic traffic, including - social bookmarking, On-page & Off-page optimization, classified ads, Blogs, HTML/navigation optimization, Press Releases, Link Building and SMO.
• Should be updated with Google's latest updates and recent changes in SEO field.
• Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
• Tracking conversion rates and making improvements to the websites.
• Developing and managing internet marketing campaigns to raise brand awareness.
• Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• Improving the overall website with quality content, design and orderly approach of communicating available products.
• Promote static and dynamic websites through popular search engines.
• Compile and present SEO reports.
• Social Media Marketing
• Google Analytics Management
• Facebook Advert and google AdWords Implementation and Optimization.
• Social Media Optimization.
• Brand Awareness and Optimization.
• Lead Generation through Social Media Optimization.
• Email Marketing
• Blog Creation and Optimization.
• Article creation and Optimization.
Responsibilities :
• B2B Digital Marketing & Advertising
• Creating Brand Awareness & Online Presence
• Brand Management
• Managing Company’s Social Media Accounts
• Promoting & Publishing Business & Marketing Articles
• Posting B2B Marketing Classifieds
• Submitting Press Releases & Announcements
• Market Analysis & Research
• Product Keyword Research and planning
• Strategic Website Optimization
• Monitoring Keywords ranking in search engines
• Generating Website traffic
• Using Google Analytics to study website traffic reports
• Interacting with Sales Team to implement required changes
• Rolling Out seasonal offers and discounts to drive more sales
• Lead Generation through professional groups and discussions on social media.
Team leader of projects www.livnatural.ca and www.sulaimaani.tv. a startup company incubated in central government incubator Startup Village Ernakulum, Kerala.