Associate Executive Director of Marketing
Hamad Medical Corporation
مجموع سنوات الخبرة :15 years, 4 أشهر
- Reporting to the HMC Executive Director of Marketing and providing leadership and direct line management to the marketing and event teams, which consist of 10 staff responsible for the delivery of over 100 HMC Qatar Council for Healthcare Practitioners (QCHP) accredited events
- Working directly with HMC Chairs, Chiefs and Senior Officials at the Ministry of Public Health (MOPH) to plan and deliver marketing and events support
- Handling and implementing national health campaigns designed to improve health literacy and raise public awareness
- Managing and continuously monitoring performance of departmental communications projects - setting timelines for project implementation, leading teams and allocating resources and budgets for successful program completion and undertaking annual performance reviews for the team
- Ensuring alignment of communications strategies with departmental objectives and corporate guidelines across a wide range of marketing communications including branding, ATL, BTL, social media and events.
- Maintaining third-party agencies and supplier relationships in relation to events and marketing schemes
- Engaging stakeholders through the development and execution of communication strategies to facilitate change management programs
- Support HMC communications and media teams in assisting with national and international media requests
- Accountable person for the weekly engagement and events schedule for the Public Health Minister in Qatar
Key Accomplishments
- Appointed as an adviser at the Ministry of Public Health in 2016 to lead on common projects between the Ministry, HMC and Primary Health Care Consolidated a plan for onboarding volunteers during the COVID crisis, in addition to managing and launching awareness campaigns targeting multiple audience segments
- Responsible for the marketing and event launch of Qatar’s National Health Strategy, National Autism Plan, National Dementia Plan, Public Health Strategy, National Cancer Strategy (phase 2) in 2017, National Diabetes Plan and National Tobacco Prevention Campaign
- Spearheaded the media launch and community engagement event for the launch of the national CPR Awareness Program Played a key role in the development of the 2017, 2018 & 2019 Corporate Communications Department Business Plan
- Developed the marketing and managed the official opening events for several of Hamad Medical Corporation’s services and hospitals, attended by the Emir of the State of Qatar, Qatar’s Prime Minister and the Minister of Public Health
- Supported a 20% increase in medical education conferences, official openings and health promotion events in 2017 compared to the previous year
- Played a lead role in the delivery of the successful Diabetes and Organ Donation and -supervised the Heart Health and Stroke campaigns
- Managed medium to large scale branding and design projects (fees more than USD 150, 000 per project) and brand communication deliverables
- Orchestrated multiple activities to accomplish client goals using resources effectively and ensured client expectations were met on time and on budget
- Developed and executed a variety of project work plans as well as outlined and designed timelines and budgets for branding and advertising campaigns
" Supported and motivated the team whilst working closely with other clients and creative teams
- New business development: identified and generated new business opportunities
Client Portfolio included:
- Qatar National Convention Center, Qatar Biomedical Research Institute, Qatar Foundation - VP Administration Office, The Doha International Institute for Family Studies and Development DIIFSD, Qatar Career Fair, Georgetown University Qatar, Dara, Qatar National Research Fund and different Qatar Foundation centers.
- Managed the day-to-day operations of one of the largest accounts in Qatar. Developed and implemented major ATL, BTL and TTL campaigns including promotions, product, project launches and events
- Developed strong relationships with clients and agency personnel and guided the operational and strategic direction of the account
- Implemented digital/offline strategies and market analysis for real estate projects in Qatar (Mushaireb, DEC&T and corporate campaigns), Yemen (Rayyan Hills), Sudan (Mushaireb), Libya (Waterfront and City Gate) and Tajikistan (Diar Dushanbe)
- Developed formal marketing plans with brand performance reviews including volume and profit projections
- Managed production (BTL material) and events on-site
- Supervised the digital creative and development teams on creating online content, banners and websites
- Contributed to major agency pitches: from conducting research and industry studies to analyzing competitors, SWOT analysis, historical marketing and communication analysis and contract development
- Managed and organized the QTel 2011 Annual General Assembly meeting
Client Portfolio included:\
- Qatari Diar, Qtel, Barwa, Aspire, Villaggio & Landmark Malls, Weill Cornell Medical College Qatar, Movenpick Ibn Battuta Gate Dubai, Diyafa Qataria, QFC Authority (Qatar Financial Center) and Souq Waqif.
- Managed STC, one of the largest telecom accounts in the Middle East region. Developed and implemented major ATL, BTL and TTL campaigns including promotions, product and service launches
- Executed all projects on time and within budget while carrying out all tasks efficiently with emphasis on attention to detail and delivery
- Adopted a multi-discipline approach in advertising campaign development and day-to-day tasks - was responsible for monitoring competitive advertising & online activities
- Responsible for coordinating the workflows of agency departments and 3rd parties to ensure consistency and results
- Responsible for account administration including, briefing, status and contact reports and quotations
- Responsible for financial negotiations with clients and suppliers
- Managed the digital team, monitored and delivered all online materials ranging from banners to website generation and implementing new identity for multiple websites
Awards
- Silver Award in Print for the STC ''Jawal Al Sohha'' campaign at the Okaz Creative Advertising Awards (October 2009)
Jeddah, KSA Office - Senior Account Executive
- Sole representative in KSA handing the day to day work on Philip Morris KSA and Bahrain; reported directly to head management in Dubai, UAE
- Formulated plans and implemented all BTL and launch campaigns for Marlboro, Parliament, Merit, L&M, Red & White and other brands in coordination with the regional network
- Organized and managed the Parliament Launch Event - Created an experiential platform built on strong communication strategies, allocated and recommended key venues, negotiated best production rates, ensured a high standard of execution quality and implemented the event plan on-site
- Participated in the Leo Burnett Worldwide and Philip Morris International workshop in Germany covering Philip Morris' marketing modules and communication platforms
- Took part in developing the marketing plan for "Philip Morris" and was responsible for ensuring it was executed and implemented in line with corporate and strategic dictates
Beirut, LB Office - Junior Account Executive
- Responsible for the day to day work on Philip Morris MENA account and reported directly to head management in Dubai
- Organized and managed the Marlboro Formula 1, Marlboro Red Space & L&M Events. Responsible for negotiating production rates, ensuring high standard execution quality, and implementing the event plan on-site
- Developed and implemented all ATL, BTL campaigns for Marlboro and L&M in coordination with the regional network
- Developed and managed a "customers' habits and nightlife experience" study by monitoring bars and nightclubs trends that led to the creation of a customized BTL & Point of Sale tools and design language
Member in the committee of the IAA Advertising Club, for the 2003 and 2004 academic years.
