Media & Communications Consultant
Booz Allen Hamilton
Total years of experience :17 years, 10 Months
Created and implemented external and internal communications strategies for key products and releases for various clients.
Analyzed Media/Social Media metrics to provide situational awareness for the U.S. Navy in Europe about mission relevant topics.
Applied data science techniques to develop reports analyzing big data, queries and alerts to discern insights.
collaborated with colleagues and shareholders to identify data visualization requirements and developed technical and analytical requirements.
Constructed visualizations for clients so the information can be easily consumable to inform decision making.
Created client topic baselines to monitor the information space in several languages, including Arabic, English and Russian on Facebook, Twitter, Youtube and Instagram.
Provided predictive analysis and forecasting of events by analyzing volume and sentiment changes in social media conversations.
provided topic relevant main themes and messages about clients' exercises, events, projects in media/social media.
Marketing Analyst, CACI Int, Tampa, Fl - 2011-Present
Design and execute a branding plan to rename U.S. Central Command's official website, Facebook and Youtube. Execute marketing plans to establish and implement annual objectives. Analyze the sentiment of Middle Eastern target markets on social forums and blogs. Monitor and evaluate performance against plan and adjust accordingly. Work closely with PR and category management to develop and implement product strategies. Establish consistent and effective communications with different departments to ensure that customer requirements and market opportunities are captured in the new product development process. Develop and implement key marketing activities that promote products and drive increased visibility and market share (including promotions, communication, etc.) . In conjunction with category management, plan and manage product launches. Provide strategic messaging to key leadership in the command. Increase market penetration by increasing views and discussions about U.S. Central Command. Conduct studies to disseminate public affairs messages. Provide quality control for online and offline print media and marketing material for the Public Relations Department.
Media Analyst, Concepts and Strategies, Tampa, FL - 2010-2011
Advised United States Central Command on best public relations messaging. Researched demographics of various audiences in several countries and implemented appropriate messaging. Analyzed audiences' sentiment towards different released products. Quality controlled Public Relations messaging for the Countries of Responsibility. Managed and maintained Facebook, Twitter, and Youtube as social and marketing outlets. Designed and executed a branding plan to reposition U.S. Central Command's official website, Facebook and Youtube. Analyzed Mid-East audience sentiment in regard to a number of finished products.
Cultural Adviser, Global Linguist Solutions, Arlington, VA - 2009-2010
Led 31 U.S. and Iraqi workers to meet the deadline of a building project in Basrah, Iraq. Provided cultural advise to U.S. Officials in Baghdad, Iraq. Interpreted classified meetings between Iraqi and U.S. Officers. Led a team of cultural advisors for the U.S. Task Force. Provided linguistic support for the head commander. Saved U.S. Department of Defense several thousand dollars through the bidding process. Acted as the sole liaison between U.S. and Iraqi officers.
Cultural Adviser, L-3 Communications, Reston, VA - 2007-2008
Translated contracting bids for U.S. officials to make sound financial decisions. Managed a group of cultural advisers and distributed tasks accordingly to meet deadlines. Translated meetings between U.S. and Iraqi officers. Provided simultaneous interpretation to top U.S. Generals. Provided written translation of classified material.
Project Management Assistant, Brunswick, Oh - 2005-2007
Assisted the president of the company in managing the building project of 30 condos in Brunswick, OH. Helped in managing contractors and employees in meeting their deadlines. Synchronized between marketing efforts to ensure timely, profitable sales. Increased sales through a direct selling approach and saved the company from payment default. Effectively interacted with supply chain and operations, legal, regulatory affairs, quality assurance, and customer service to achieve goals. Gained intimate understanding of market dynamics and market foresight through extensive field travel with market experts.