Regional Commercial Director
L'Oreal Middle East
Total des années d'expérience :22 years, 6 Mois
- Devise the commercial strategy and harmonize the media plan with the on ground activity plans, promo plans, POSM plans, coverage and distribution plans across all markets
- Lead the team managing distributors in Kuwait, Qatar, Bahrain, Oman and Jordan and manage L’Oréal's key accounts in the GCC
- Work closely with the marketing team to customize the overall strategy of the division based on individual markets’ needs and trends
- Streamline the communication flow between the international team, the distributors, the key accounts and the support function departments
- Redefine the relationship with distributors and key accounts and optimize their structure to create a better cultural and operational fit with L’Oréal
- Nurture entrepreneurial spirit amongst distributors resulting in exceptional brand activations and product launches with very high ROI
- Uphold tight control over distributor P&L’s and ensure targeted bottom lines are maintained at all times
• Responsible for leading the corporate, commercial and community marketing functions and activities for all operations and projects of Bee’ah; including internal and external communication, market research, market and product segmentation, public relations and awareness programs.
• Responsible for developing, implementing, reviewing and maintaining the marketing strategy and plan for the entire company.
• Manage the Bee’ah brand equity and positioning; custodian of the brand and responsible for its positioning and brand image in the local and regional markets.
• Drive the company’s culture forward into a marketing oriented culture as well as ensuring that the company’s values are being lived.
• Assess the efficiency and effectiveness of marketing campaigns and events by monitoring the return on investment.
• Responsible for developing and implementing the overall marketing and sales strategy for Zaya, including collateral design and digital marketing, pricing, customer service policies as well as advertising and PR programs.
• Developed local, regional and international marketing communication plans for Nurai Island, Zaya’s flagship offering; voted the most luxurious project in the world.
•Organized and managed International roadshows for the Nurai Project including Cityscape and other Real Estate events.
•Developed and managed strategic relationships with regional and international luxury brand partners, through co-branding activities and events i.e. Monaco and Dubai Boat Show and the Etihad F1 Abu Dhabi Grand Prix.
•Developed sand Managed Social Media and Digital Marketing communication.
•Managed relationships with consultants, advertising agencies, sales agencies, public relations firms and relationship marketing/CRM companies.
• Responsible for developing the Hamilton brand in 16 countries in the MENA region.
• Managed a start-up organization for Hamilton within the Swatch Group ME office, by establishing a business model and growing by +150% year over year, 3 years consecutively.
• Managed financial reporting and full P&L responsibilities.
• Responsible for building the brand equity and awareness of the brand throughout the region, by implementing regional and international marketing campaigns i.e. Red Bull Air Race.
• Plan and execute trade marketing activities on the retail level, such as display and merchandising programs, branding, POS collateral, training, incentives, exhibitions etc
• Follow up, control and liaise with the appointed advertising, PR and media agencies for above and below the line activities.
• Conducted product knowledge and merchandising training for Sales Associates, Boutique Managers, Marketing Managers and Merchandisers
• Participated in Basel Fair and Qatar’s “Watch & Jewellery Show”.
• Responsible for the growth and development of the Reckitt Benckiser business in the Northeast African Market i.e. Tunisia, Malta, Libya, Ethiopia, Sudan and Mauritius.
• Developed the distributor infrastructure in these emerging markets and accomplished a 25% increase in Net Revenue vs. previous year.
• Managed the Trade Marketing Budget and implementation of trade marketing activities throughout the region.
• Expanded the Product portfolio in each market and implemented tailor-made pricing strategies.
• Negotiated yearly trade agreements with Key accounts i.e. Carrefour (listing fees, placement budgets).
• Developed and implemented effective and strategic marketing plans in order to build the equity of my brands in the GCC, Levant, and North Africa & Iran.
• Delivered against yearly Net Revenue targets & market share targets.
• Initiated New Product launches and rollout for the GCC, Levant, North Africa & Iran, through launch conferences and PR events.
• Developed and implemented mass-market consumer promotions, as well tailor-made campaigns for distinct markets like Lebanon and Malta.
• Responsible for market pricing analysis and competitive analysis for all homecare products and segments.