Business Director
Vocento
Total des années d'expérience :17 years, 2 Mois
Sumauto is one of the leading B2C & B2B automotive marketplaces in Spain. Being part of Vocento, the #1 media company in the country, Sumauto gathers six properties: Autoscout24, Autocasion, Renting Coches, UnoAuto, Motocasion & Mascus.
About the role: Key driver for all business decisions in order to deliver the necessary growth. Lead all marketing, product, tech, and local launches. Develop Sumauto strategic mission while addressing customer and industry needs. Look after our vision and culture to empower our teams to achieve their lifestyle of choice.
Responsible for creating and establishing the strategic direction of the business to drive increased traffic to the site, improve product strategy and ultimately grow revenue from the site. Managing and take full ownership of the site features, user experience, business development, marketing activities and other aspects related to the success of the site.
Responsibilities include the following
Hiring and developing team members strategically for growth
Training, mentor and manage the team responsible for day-to-day operations: sales, customer service,
content creation, product development, etc.
Working closely with the team to prescribe better systems and increase efficiencies
Formulating the overall strategy and approach to brand the site as the leading auto portal for content and classifieds
Identifying and initiating partnerships and strategic alliances, both online and offline, within the automotive industry and other key industries
Identifying opportunities for innovative campaigns and solutions that will lead to an increase in business
Identifying and developing the site’s USP using knowledge of the market and competitors
Creating and developing strategies and activities to grow website traffic consistently year on year
Building a comprehensive understanding of pricing techniques, taking into consideration competition and similar or innovative business models
Improving the mobile user experience with the aim to increase conversion
Working closely with the marketing team in producing marketing material, managing and overseeing fitness of SEO and social marketing efforts
Implementing the social media strategy to ensure its effectiveness and encourage adoption of relevant social media techniques into the corporate culture
Monitoring trends in social media tools, trends, and applications
Monitoring users activities and usage of the learning solutions to enhance their
experience on the site
Manage the company P&L and budget
El Pais newspaper is the leading graphic and digital media in the country. Has a monthly readership of 3.5 million, and more than 3.2 million unique browsers. The automotive section is one of the most important business units in the company, and gathers more than 80% of the total sector investment in the country’s press.
Role and Responsibilities: Identify new commercial opportunities, develop strategic alliances, perform market analysis, develop and execute new projects, train the internal sales force, elaborate specific marketing and communication strategies for each product.
Commercial broadcaster for several brands in the region, including Conaprole (dairy producer), Aguerrebere (paints), Estratos y Grupo Campos (fertilizers), Hipica Rosario (equestrian club) and Clara Garcia Consejal (politician). Most used formats are TV and radio commercials, and institutional videos.
Role and Responsibilities: Syllabus preparation and course teaching. The 64 hour course covers different topics such as internet strategy, adnetworks advertising, content strategy, mobile, usability, e-commerce, web analytics and e-mail marketing.
Role and Responsibilities: Increase the number of paper and web ads, create personalized advertising proposals, perform direct client contact throughout the country, and develop digital strategy, digital advertising, usability and user’s experience.
Role and Responsibilities: Contact, establish and increase clientele, prepare technical and commercial proposals, handle material and develop the brandimage.
Role and Responsibilities: Increase clientele, community management, account management, campaign management, prepare and present technical and commercial proposals.
Role and Responsibilities: Public relations and seasonal communication strategies management. Creation, broadcast, editing, post-production and distribution of the advertisements in different media.
Four year syllabus covering all sectors of communication, with special emphasis in market research, marketing and advertising. The final thesis consisted of a 360 advertising campaign for the repositioning of the Mitsubishi brand in the local market. The same consisted initially of a comprehensive market analysis of the automobile sector to contextualize the brand within its category and competition, followed by a consumer study through in-depth interviews and representative surveys. All the collected data was then processed and analyzed to reach a problem diagnosis and the creation of a marketing strategy. As a final step, a brief was developed which included the communication and creative strategies, and the media plan to accomplish the marketing strategy and solve the brand’s positioning problems, achieving a comprehensive communication campaign. Additionally, a general production scheme with it’s work schedule was produced.
Study of the different psychological aspects from a Gestalt perspective, with focus on the behavior of persons to establish satisfactory relationships on an individual and group level.
The program focused on voice utilization, improvisation, dubbing and acting, through theoretical and practical lessons.
Neuro-linguistic programming (NLP), oratory, public relations and event planning. The program focused on strategies and techniques to interact with different audiences, crisis management, media management and advertising; event planning to interact with those audiences, NLP and oratory techniques to communicate successfully to the public.
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