جورج بو عبد الله

Executive leadership scope: Lead commercial, operational, procurement, product, digital, supplier and customer-facing service performance across inflight retail, catering, terminal advertising, strategic partnerships, aircraft product/equipment procurement, POS/payment systems, supplier ecosystems and customer experience.
• Own business planning, revenue growth, profitability, budgets, pricing, cost optimization, executive reporting, supplier negotiations and performance dashboards.
• Manage stakeholders across Commercial, Marketing, Finance, Operations, Airports, Cabin Services, IT/Digital, suppliers, vendors and senior leadership.
• Lead SOP improvements, compliance follow-up, escalation management, service standards, operational readiness, process redesign and continuous improvement.
• Build strategic partnerships, B2B monetization packages, product operations, supplier governance and customer experience improvements.
• Delivered +14% ancillary revenue growth with approx. KWD 2.3M in sales, KWD 230K+ incremental revenue, KWD 500K+ savings and NPS improvement from -2 to +21.
• Strategic projects: managed KWD 10M four-year catering facility P&L, 250+ employee central kitchen model, 350+ employee airport self-handling model, and aircraft cabin product/equipment procurement.

Directed commercial strategy, business development, supplier management, procurement coordination, brand growth and regional market expansion across FMCG and retail channels.
• Managed senior client, distributor, supplier and partner relationships, including commercial negotiations, pricing, product portfolio development, contract terms and profitability improvement.
• Led go-to-market planning, product launches, promotional

• Progressed through leadership roles across product development, customer-facing operations, inflight service delivery, supplier coordination, procurement, service governance and commercial product execution.
• Managed inflight and ground products, service standards, supplier negotiations, product launches, procurement requirements, staff coordination and revenue-generating initiatives across airline operations.
• Built KPI dashboards linking NPS, service quality, complaints, operational performance, product performance and revenue opportunities to support data-driven leadership decisions.