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georges kassab, Country Manager

georges kassab

Country Manager·AATCO food industries

Saudi Arabia

Master's degree, Management & Retail Marketing

Work experience

Total years of experience: 25 years, 3 months

Country Manager

February 2016 - Present

AATCO food industries

Saudi Arabia

February 2016 - Present

Responsibilities:
Increases management's effectiveness by recruiting, selecting, orienting, training
Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
Contributes to team effort by accomplishing related results as needed.
Planning delivery timetables
Ensuring stores have enough stock
Making sure suppliers have enough stock to meet demand
Overseeing the ordering and packaging process
Monitoring stock levels
Tracking products through depots to make sure they arrive at their destination
Overseeing arrival of shipments

Company industry:
FMCG
Job role:
Management

Division Manager

February 2013 - January 2013

KSA

United Arab Emirates

February 2013 - January 2013

Bonny EVAP Milk) in charge of

Company industry:
Construction & Building
Job role:
Management

Export Manager

January 2009 - November 2009

Indevco Group

Egypt

January 2009 - November 2009

Design and implement all export strategies and identify appropriate transportation method.

Manage efficient working of sales staff and ensure compliance to all export objectives.

Monitor all existing and prospective markets in Europe and assist to identify appropriate business opportunity and review company products, develop and maintain professional relationships with all agents and clients (B2B).

Prepare effective business plan for all projects to achieve required product volume and profit and organize all market plans to suit all customer requirements and monitor all specific transactions of all customers for all processes.

Monitor all sales transactions and review all customer response for all orders and payments and resolve all customer issues for processes and manage sales shipments of all export products..

Manage all banking logistics for export activities and prepare required documents and prepare special labels for brands and ensure adherence to all shipping schedule.




•Major ACHIEVEMENTS
•I was able to acquire and maintain more than 30 active clients in the euro zone which encouraged indevco to install their third paper making machine within 3 years.
•Preparation, coordination and implementation of major Trade show & Paper exhibitions such as Tissue world in Nice France.

Company industry:
Industrial Production
Job role:
Management

Sales Manager

January 2007 - January 2009

Sanita UK affiliate of

January 2007 - January 2009

Job role:
Sales

Sales Manager

January 2005 - January 2007

Lebanon

January 2005 - January 2007

Sanita

Company industry:
Banking
Job role:
Sales

Sales Manager

January 1995 - January 2005

Heineken Group (Almaza)

January 1995 - January 2005

I have started as Traditional Trade Manger, and then I went through the following positions: Key account Manger, On Trade Manager, after that I was appointed as Regional Manager for the remote Areas and central (I was handling 65% of company business).

•My major responsibilities were developing a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
•Responsible for the performance and development of the Account Executives.
•Prepare action plans by individuals as well as by team for effective search of sales leads and prospects.
•Initiate and coordinate development of action plans to penetrate new market sectors.
•Assist in the development and implementation of marketing plans as needed.
•Conduct one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
•Provide timely feedback to senior management regarding performance.
•Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
•Maintain accurate records of all pricings, sales, and activity reports submitted by Account Executives.
•Assist Account Executives in preparation of proposals and presentations.
•Control expenses to meet budget guidelines.
•Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.


•Major ACHIEVEMENTS

In 1995 I was first in charge of the remote areas where I had do organize and implement new sales structure. Sales team were more autonomous, each region had its own warehouse and sales structure.
1998 Modern Trade starts to emerge in Lebanon and I was in charge of preparation, negotiation an implementation of our yearly contacts. Almaza, Heineken were leading brands in the above mentioned trade.
On a later stage I was in charge of the On Trade Business which I had to segment into modern and traditional outlet in order to implement related strategy.

Job role:
Sales

Education

Lebanese American University

January 1994

January 1994

Master's degree, Management & Retail Marketing

France

:

G Lebanese University

January 1992

January 1992

High school or equivalent,

United Arab Emirates

:

Skills

BUDGETING
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BUDGETING
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BUSINESS PLANS
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BUSINESS PLANS
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COMPETITIVE
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COMPETITIVE
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EXECUTIVE MANAGEMENT
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EXECUTIVE MANAGEMENT
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MARKET PLANNING
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MARKET PLANNING
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MARKETING
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NEGOTIATION
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NEGOTIATION
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POLICY ANALYSIS
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POLICY ANALYSIS
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PRESENTATION SKILLS
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PRICING
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Languages

Arabic
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English
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French
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Spanish
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