Ghaith aldebeyat

• Design high-impact dashboards in Power BI and Adobe Analytics to drive performance optimization across web
and mobile platforms
• Produce ad-hoc analysis to support Ecommerce, Digital Marketing, and IT partners as needed
• Raise data integrity issues and new tracking requirements with Analytics Implementation Engineers.
• Document and debug mobile application tracking leveraging Adobe Assurance to ensure high-fidelity data
collection
• Support cloud migration initiatives by auditing data accuracy and troubleshooting discrepancies to ensure a
consistent single source of truth during the transition to Snowflake.
• Define technical tracking requirements and validate data accuracy within the cloud environment to support high
level stakeholder decision-making
• Leverage Snowflake to query and manage large-scale datasets, ensuring seamless integration between digital
behavior and backend business logic.

• Accountable for generating monthly and ad hoc performance reports and analysis for 14 corporate websites
• Design and monitor key performance indicators (KPIs) using the Google Analytics and Adobe Analytics platforms
• Perform A/B testing and monthly system analysis to uncover the ideal website features and functionalities
• Produce comprehensive reports and visualizations for leadership using Tableau, and Google Docs
• Set up event tracking solutions and customize website settings using Google Tag Manager and Adobe Launch
• Assess website traffic, conversion rates, and other metrics to inform marketing strategies and customer experience

• Oversaw the data and knowledge management operations for the international consultancy that monitors and
evaluates the effectiveness of development projects for governments, non-profit organizations, and private clients
• Defined and implemented the analytics strategy for multiple concurrent projects with budgets reaching $6 million
• Shaped the data management framework to determine how to collect, analyze, administer, and present the metrics
• Directed up to 50 team members in their day-to-day data collection activities to confirm all objectives are achieved
• Devised and delivered training programs to educate team members on procedures, standards, and best practices

• Tasked with measuring the outcomes and efficiency of digital marketing campaigns on the Keyhole website
• Formulated BI queries using SQL/Redshift to investigate user data and appraise and visualize website growth
• Created SQL queries and leveraged Python and pandas to answer BI questions regarding customer engagement
• Developed new information monitoring functions and uncovered quality issues and partialities in data acquisition
Key Substantially data

• Executed the statistical analysis for international development projects for renowned public and private clients
• Worked closely with partner organizations to review project progress and scrutinize the programming efficacy
• Drafted analytical reports using project statistics and advised clients on strategies to improve program results
• Constructed data management and analysis tools and instituted cyber security controls to sustain field information

• Controlled the data for a joint project with the United Nations to distribute $650, 000+ in humanitarian aid to Syria
• Tracked, validated, and managed the field information and ensured all quality and accuracy standards were met
• Contributed to the back-office support, internal audits, bank transactions, loan applications, and project proposals

• Spearheaded daily audits of the bank processes at the institution that provided micro-loans to diverse clientele
• Received and verified loan applications to confirm they adhered to the program requirements and risk guidelines