Marketing Communication Director
MOMRAH – General Administration for Media and Corporate Communication
Total des années d'expérience :10 years, 7 Mois
Accomplishments:
• Head-hunted for commanding the Ministry’s marketing and communications function.
• Instrumental in developing creative tactics to reach target audience by designing public outreach programs and events, and guiding advertisement campaigns.
• Developed a robust social media strategy to boost visibility across various platforms.
• Hand-selected by the Ministry to command historic events for different departments and initiatives.
Responsibilities:
• Creating and developing marketing campaigns, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public.
• Leveraging all elements of the marketing mix to define and drive marketing communications strategy roadmap.
• Identifying and measuring key performance metrics to determine the success of marketing efforts.
• Establishing and implementing communication plans for the Ministry’s departments and initiatives. Overseeing areas of marketing, public relations, online and, social media presence and all areas of print communications.
• Planning and executing high-profile marketing campaigns through different media channels.
• Conducting market surveys to measure awareness and acceptance levels.
• Conceptualizing robust plans, communicating the event’s vision and mission; set objectives; and crafted the event action plan. Generating creative concepts to enhance the various internal and external events.
• Coordinating with different internal departments and initiatives to unify the Ministry’s messages. Ensuring that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts.
• Superintending, mentoring and empowering different marketing teams associated with the Ministry’s brands.
• Proffering visionary, strategy and execution leadership to the marketing team. Fostering an environment of cohesiveness, collaboration and achievement and ensuring staff accountability for excellence through clearly defined and measurable goals.
Accomplishments:
• Ownership of achievement of marketing/communications/public relations mission, goals and objectives.
• Served the role of brand custodian for all communication from tactical campaigns, to external communications, social media etc.
Responsibilities:
• Designed and implemented communications strategies & effective messaging for organizational & project-specific goals.
• Deployed marketing campaigns through different media channels, ensured our communications are culturally competent and reach diverse audiences.
• Shouldered onus for budgetary responsibility, planning and control of marketing spend.
• Act as advocate/evangelist for Communication, Public Relations and Social Media strategy, supervised social media channels for agency’s departments and initiatives.
Accomplishments:
• Instrumental in building an industry-leading media presence, crafting the way the brand is portrayed and optimizing social media image of the company in all publicity’s channels.
Responsibilities:
• Owned and implemented multi-faceted PR campaigns from strategy through execution and evaluation through optimization. Effectively handled traditional & modern media.
• Guided the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
• Conceptualized robust plans communicated the event’s vision and mission, and crafted action plan for commercial & social company’s events.
• Worked in collaboration with MCIT & CITC in all publicity & advertisement related matters.
• Delivered proactive media relations strategy, built a strong network of key and influential journalists that represent national, online and social media, in order to positively influence coverage and comment.
Accomplishments:
• Offered deep intellectual & thought leadership for establishing new strategic plan and driving the company toward achievement of its vision and business goals.
• Headed a development committee, charged with developing a subsidiary company “Zero Waste Arabia”.
• Deputized as Supervisor for the company’s recycling factory for six months.
Responsibilities:
• Propelled growth through day-to-day management of strategic business development solutions in line with the Management’s direction and policies.
• Managed the investment portfolio from the marketing perspective.
• Conducted marketing research and feasibility studies. Analyzed complex datasets to provide insight into strategy and performance, identified gaps and opportunities.
• Negotiated new environmental practices with several government’s entities to apply new laws.
Previous Professional Experiences:
• June 2012 - September 2013: Event Manager, SAMBA Financial Group, Riyadh
• Oct 2010 - May 2012: Corporate Sales Manager Dar Al-Hayat (Advertising, Publishing & Distribution), Riyadh
• Oct 2008 - September 2010: Sales Development Executive, Alwataniya (Advertising, Publishing & Media Dvpt.), Riyadh
• Aug 2008 - September 2008: Asst. Brand Manager, NADEC (National Agricultural Dev. Co.), Riyadh
• Summer 2007: Coordinator Assistant, American University of Sharjah, Student Affairs Dept., Sharjah
Key Projects to Credit:
• Marketing research on feasibility of implementing a private transportation company for university’s staff & students.
• Created & conducted surveys for research purposes
• Analyzed several major companies' marketing problems, strategies, current situations, and solutions such as IBM, Nokia from different perspectives including Market Positioning, The Marketing Mix and Branding issues
Bachelor of Science in Business Administration, American University of Sharjah (AUS), United Arab Emirates Concentrations Management Information System and Marketing, 2008