غسان الزعبي

• Spearheaded sales and marketing initiatives at Unicharm Gulf Hygienic Industries, a joint venture with Al Murjan Group and Unicharm Corporation, a global leader in health product manufacturing.
• Developed and executed strategic marketing campaigns for a diverse product range including baby diapers, feminine napkins, and adult incontinence products.
• Collaborated with cross-functional teams to enhance brand visibility and drive market penetration.
• Leveraged market research and consumer insights to optimize product positioning and pricing strategies.
• Achieved significant growth in sales revenue by implementing innovative promotional tactics and strengthening customer relationships.
• Fostered a high-performance culture focused on achieving sales targets and marketing excellence.

• Founded a Merchandizer unit of 20 professionals, enhancing product availability, visibility, and quality, resulting in improved consumer engagement.
• Launched a Promotion unit with 25 team members, driving brand awareness, consumer trust, and loyalty, leading to a measurable increase in sales.
• Developed a Digital Marketing unit to facilitate direct consumer communication, effectively conveying brand messages and fostering community engagement.
• Initiated a Marketing Research unit to analyze consumer insights and feedback, enabling data-driven strategies that align with market needs and enhance customer satisfaction.

• Developed and implemented successful promotional campaigns, enhancing brand visibility and customer engagement.
• Collaborated with three direct reporting supervisors to strategize and optimize marketing initiatives.
• Directed a team of 40 merchandisers and promoters, ensuring effective execution of marketing strategies.
• Analyzed campaign performance metrics to refine future marketing efforts and drive sales growth.
• Leveraged strong leadership skills to motivate and train team members, resulting in improved campaign outcomes.
• Fostered relationships with key stakeholders to align marketing efforts with overall business objectives.
• Utilized market research to identify trends and opportunities, contributing to innovative promotional strategies.

• Achieved a remarkable 20% sales increase in the Syrian market.
• Directly reported to the General Manager, ensuring alignment with company objectives.
• Managed a dedicated team of two supervisors and 20 medical representatives, fostering collaboration and performance.
• Developed comprehensive yearly plans for regional and local accounts, driving strategic growth initiatives.
• Set clear performance expectations to enhance sales volume, aligning with senior management on pricing and marketing strategies.
• Executed effective market development strategies to maximize sales and profit objectives, demonstrating strong leadership and analytical skills.

• Achieved remarkable 90% growth in category revenue, elevating from $2.4 million to $4.2 million.
• Surpassed business objectives, increasing total market share from 43% to an impressive 66%.
• Boosted pharmacy channel sales by 200% through innovative marketing strategies presented to portfolio management.
• Formulated a strategic approach to engage key governmental health institutions, aligning with the company's vision.
• Developed a comprehensive marketing plan to ensure sustained growth and success for a leading brand.
• Successfully transitioned from Sales Manager to a dual role in marketing and sales, enhancing overall business performance.

• Consistently surpassed team sales targets for four consecutive quarters, demonstrating strong performance and commitment to excellence.
• Spearheaded the introduction of a new season during cycle meetings, focusing on competitor analysis to enhance the communication platform, now adopted as a company standard.
• Achieved rapid career advancement, earning a promotion to Senior Medical Representative for the Gulf market within just 18 months, reflecting exceptional skills in sales and market strategy.
• Leveraged in-depth product knowledge and competitive insights to drive market growth and improve team performance.