Ghassan Fayyad

 Delivering successful product demonstrations and providing all the information and data requested by potential alliances.
 Coordinating and negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
 Carrying out daily communication with potential partners manufacturers.
 Preparing product portfolio strategy, strategizing new product introduction andanalyzing new business opportunities.
 Adroitly developing and implementing internal product orientation and programs to GEDAC team members.
 Identifies trendsetter ideas by researching industry and related events, publications, and announcements.
 Assisting in all facets of sales planning, inclusive of regular updates to quotas, headcount and sales plan.
 Leading the Sales Funnel and future of the CRM and analyzing the sales analytics and raises flags.
 Managing the booking forecasting and arrange sales reviews, minutes action points take away, and following up till closure.
 Owning the process of deals approvals for pricing, structure, etc. and developing the sales knowledge management and making it available as company knowledge.
 Conducting investigation on intellectual property issues and search patent data bases and implementing product features; benefits, customers’ requirements and react, cost effective, and cost to produce.
 Performing cost analysis for new product pricing to meet revenue and profitability and increasing the product portfolio.
 Briefing the press and analysts, press releases and going on press campaigns.
 Performed as a Proposal Engineer responsible for LV projects and promoted to Export Projects and Cost Control Manager.

Successfully Certifying GEDAC Electric with KEMA KUER / DEKRA and GE logo by consistently evaluating company’s
strengths and weaknesses and optimizing them as per the required standards; thus ensuring GEDAC to bid for major
projects like Jeddah Airport.

 Effectively ensured Prequalification of GEDAC Electric with Saudi Electric Company (SEC), MAADEN and National
Water Company (NWC); reorganized the factory and the products according to the procedures and systems of the
organizations.

 Played a key role in Strategizing the General Electric Industrial Solution (GEIS) - GEDAC Electric Business Plan till the
year 2017 and defining the mission road map of the GE product branding. This was achieved by creating business
plans with stakeholders including project qualification, pricing structures and sales training for the new products.

 Instrumental in Developing key themes of new paradigm thus improving GEDAC Electric Sales Channels by
implementing new market analysis, company sales projections as well as defining challenges and growth enablers.
Restructured the Proposal Department in compliance with ISO 9001, ISO 14001and OHSAS 18001 procedures.

 Proficiently developed new Pricing Structures meeting the requirements of GEDAC Electric Management, resulting in
an increase in sales to SAR 280M from SAR 55M in the year 2010 and eventually to SAR 500M in 2017.

 Played a pivotal role in GEDAC for being Awarded with the PP‐10 Riyadh Power Plant Project worth over SAR 100M as
well as King Saud University (KSU) project worth over SAR 50M. Efficiently directed Project Prices to match market
requirements, developed and localized GE equipment such as Power VAC & SEN Plus

 Proficiently Cost Controlling of GE / AKD‐10 SWGR localized by GEDAC Electric to meet NEMA and Aramco
requirements, resulting in the Khurasaniyah project being awarded to GEDAC Electric valued at over SAR 45M.
Controlled the cost of new IEC products developed by GEDAC Electric to meet IEC requirements such as; G4000, G400
and G200.

HYUNDAI Electric - Medium Voltage Switchgear ULSAN & SEOUL ‐ S. Korea, 06‐08 JUN 2018
 JA SOLAR Green Energy Photovoltaic Modules & Products Shanghai - China, 04 - 05 JUN 2018
 Time Management Training Jeddah, KSA, Feb 16‐18, 2014
 GE Compliance & Integrity Jeddah, KSA, Jul 08, 2013
 Code Of Business Conduct & Ethics - Communication and Training by DELOITTE &
TOUCHE, Jeddah, KSA, Oct 08, 2012
 AZZ / Calvert - USA Special Training program on the Manufacturing Process of Isolated
Phase Bus (IPB), Segregated & Non Segregated Bus Way,

Jackson, Mississippi ‐ USA, JUN 11 - 15, 2012
 GE Energy Industrial Solutions Workshop/Technical Seminar For SECOGEAR and SEN Plus Jeddah, KSA, SEP 17

Quality Assurance Management

to manage the quality system of GE‐JEDAC (GEDAC ELECTRIC) and comply with ISO
9001:2000 requirements to product and customer satisfaction.
 Accomplished the assignment and GE‐JEDAC (GEDAC ELECTRIC) and certificate were renewed and swapped from ISO
9002:1994 to ISO 9001:2000.

Managed International Projects (Lebanon, Jordan and Syria) MAY 1998 - JUN 2000
 Coordinated with GE‐JEDAC (GEDAC Electric) distributors and clients in the designated countries to ensure timely
execution and successful hand over of the project:
 Received new inquiries, prepared quotations and job order processing while providing outstanding after sales
services.
 Followed up with the engineering department for shop drawings and materials allocation as well as with the
procurement to maintain systematic strategy of product availability.
 Followed up with the production and prepared the delivery schedules to ensure quality and time delivery.
 Arranged efficient release and prepared shipping documents with all concerned departments.

Carrying out daily communication with potential partners manufacturers.
 Preparing product portfolio strategy, strategizing new product introduction andanalyzing new business opportunities.
 Adroitly developing and implementing internal product orientation and programs to GEDAC team members.
 Identifies trendsetter ideas by researching industry and related events, publications, and announcements.
 Assisting in all facets of sales planning, inclusive of regular updates to quotas, headcount and sales plan.
 Leading the Sales Funnel and future of the CRM and analyzing the sales analytics and raises flags.
 Managing the booking forecasting and arrange sales reviews, minutes action points take away, and following up till
closure.
 Owning the process of deals approvals for pricing, structure, etc. and developing the sales knowledge management
and making it available as company knowledge.
 Conducting investigation on intellectual property issues and search patent data bases and implementing product
features; benefits, customers’ requirements and react, cost effective, and cost to produce.
 Performing cost analysis for new product pricing to meet revenue and profitability and increasing the product
portfolio.
 Briefing the press and analysts, press releases and going on press campaigns.
 Performed as a Proposal Engineer responsible for LV projects and promoted to Export Projects and Cost Control
Manager.

Proposal and Tendering Manager Jul 2000 - Apr 2012

Proposal (Tender) Dept. Resources: Financial and Administrative
 Complied with ISO 9001, ISO 14001and OHSAS 18001 departmental procedures.
 Provided training to Proposal Engineers and effectively monitored performance and took corrective measures.

Management of incoming RFQ & BOQ
 Review and analyse customer service specifications
 Coordinate input from various departments, including, but not limited to; operations (project management), finance
and legal to develop proposals respective of customer requirements
 Develop competitive, value‐add proposals to support GEDAC’s service portfolio with regard to scope of work, timeline
and pricing, and identifying upselling opportunities
 Proposal development in line with business unit strategy and geographic/regional objectives
 Liaise with GEDAC legal counsel to review and edit legal terms and conditions of contract agreements
 Lead formal risk reviews on opportunities as required based on potential risk exposure to GEDAC
 Engage in proposal and contract negotiations as needed
 Order accountability including management of receipt, review, acceptance and entry of service purchase orders
 Engage in contract hand‐off to operations and project management
 Manage documentation for all proposals and orders.
 Facilitate communication between customers, GEDAC Front End Sales and technical support within the business unit
to meet customer expectations
 Develop and maintain relationships with GEDAC Front End Sales organization including Independent Rep
organizations, to educate, support and maximize service sales.
 Provide technical counsel / presentations on product portfolio to internal and external audiences
 Conduct customer visits and tradeshow presentations, involving travel as required
 Maintain competitive intelligence respective of, but not limited to, all assigned account
 Support marketing material development for product portfolio as needed
Other Responsibilities:
 Managed the Engineering Department and released shop drawings, scheduling, and material allocation, 2001 - 2003.
 Led the procurement department in the absence of the Procurement Manager. Effectively liaised with GE offices all
over the world for materials procurement. Gained knowledge on competitors’ markets and enhanced skills and
knowledge of stock control and materials management, 1998 - 2002
 Efficiently managed the production and workshop in the absence of the Production Manager in Nov 1996. Performed
fabrication, painting, assembly lines and shipping.

Ghassan Ahmad Fayyad
P.O. Box 6956, Jeddah ‐ Saudi Arabia, |Mobile: