Senior External Communications Specialist
Qatar Foundation
مجموع سنوات الخبرة :11 years, 2 أشهر
Overseeing all aspects of the HBKU Press Office, including pre-planning deliverables, aligning with marcom plans, and ensuring high editorial standards and quality
Leading and managing all proactive deliverables across in-depth features, opinion editorials, and interview-format articles
Working closely with HBKU-wide departments to fulfill campaign output, showcase institutional excellence, and translate state-of-the-art research into success stories
Overseeing local, regional, and international media pitching to elevate HBKU's name and scale new media heights
Managing the Press Office's presence on HBKU's project platforms to plan targets and align with annual KPIs, as well as generate end-of-year reports and analytics
Launched the HBKU Expert Alert (succinct insights from an HBKU expert) as a vehicle for timeous commentary on topics of regional and global relevance
Oversaw and supported the embedded Press Office team in day-to-day functions, including reviewing, approving, translating, and signing off on editorial content
Supporting all media relations efforts across radio, television, and broadcast, cultivating new partnerships and optimizing existing ones
Demonstrated experience in evaluating, recruiting, and mobilizing a full-fledged team of writers, editors, translators, and account managers.
Managing and facilitating multiple documentary projects to highlight the university's 10-year-anniversary and solidify its research footprint, from inception to completion
Managed and facilitated relationships with Meltwater Middle East to source media intelligence insights and ensure best-quality media reporting, especially in times of crisis
Contributed to annual reporting efforts and university-wide campaigns to support the Communications Directorate
Training to be editor-in-chief of AUCToday, a high standard, university-led publication targeting faculty, staff, alumni and prospective students.
Oversaw and managed the daily issuance of News@AUC, a widely distributed e-publication across campus.
Produced in-depth features for AUCToday, a quarterly publication; News@AUC, the daily
bulletin; and AUC's newly revamped website.
Working in the English-Arabic language pair to update the university's website,
publications and internal communications.
Edited and reviewed publications and e-material to ensure compliance and consistency with the university's editorial style guide.
Managed, edited, monitored, and published website content in a web administrator capacity.
Participated in a complete website overhaul project, identifying outdated web pages and
producing new content.
Contributed regularly to the update of the institutional editorial style guide.
Pitched story ideas to the media unit and formulated press releases.
Worked with designers and content managers to develop, design, and edit brochures,
flyers, posters, handbooks and annual reports.
Devised and implemented a Twitter strategy for the university, producing a monthly plan of
daily tweets that are aligned with local and global events.
Scoped and interviewed faculty, students, and management to reflect institutional success.
Part of the inaugural team within the newly established Business Development Unit.
Crafting, producing, and disseminating compelling messages and communiques for release on a national level across HSBC's branches.
Produced detailed and comprehensive reports highlighting KPIs, branch performance, as well as current and projected targets.
Managed and monitored inter-branch competitions to propel performance and reward individuals with a proven track-record of excellence.