Regional Sales Manager - Parts division
Arabian Auto Agency
Total years of experience :18 years, 5 Months
AAA is one of the kingdom's leading heavy equipment distributors through the partnership with the biggest brands in the world like CASE CONSTRUCTION - NewHolland - Iveco - Kawasaki - Sumitomo - Elgin - Johnston and others .
beside the FTP division who supply the high quality aftermarket parts for europian trucks ( Mercedes - Volvo - MAN - Scania - Renault)
in this division we concentrat on fast moving items like Filters - Batteries - belts and tentioners - clutches - starters and alternators - brake pads - brake discks - bearing and grease .
for that we've built a partnership with many OE manufacturers e.g. Fleet Guard - Dayco - SKF - Magnetti Marelli - Eaton - Remy and others .
SPC provides customers with spare parts for construction and agricultural equipment as well as trucks, comparable in quality to genuine parts at less costs beside turbo charger (selling & maintenance ) .
Sales responsibilities:
• Manage the branches sales team, plan and execute sales activities, monitor results and initiate required corrective actions in case of short-fall.
• Support business growth by identifying and exploiting opportunities for cross-selling and up-selling to the key customer base.
• Develop forecasts of sales for various branches in order to prepare accurate business targets and action plans.
• Provide leadership in prospecting the market to identify and acquire new potential customer.
• Investigate cases of lost sales to identify root causes and implement corrective and preventive measures to protect future sales.
• Review, update and revamp sales processes enabling delivery of excellence in service and generate customer satisfaction.
• Monitor and control inventory levels across branches to maintain optimum stocks to reduce obsolescence and losses while supporting distribution and sales demands.
• Identify current and future needs of customers and ensure competitive positioning of SPC offerings.
• Build and sustain robust working relations with all key customer accounts promoting sustainable and profitable growth.
Pricing and Credit Management
• Manage the formulation and implementation of the company’s pricing and credit policies with the objective of driving up sales and market shares while safeguarding the company’s financial interests.
• Monitor accounts receivables, analyze aging and overdue payments, assure timely settlement of credit accounts and recommend discontinuing credit sales to defaulting customers.
• Evaluate recommendations for establishing and enhancing credit limits of individual customers based on their strategic contribution to company sales and analyze the resultant variation in long-term sales targets.
Marketing responsibilities:
• Evaluating and maintaining a marketing strategy.
• Directing, planning and coordinating marketing efforts.
• Communicating the marketing plan.
• Developing marketing projects from start to finish.
• Researching demand for the organization's products and services.
• Evaluating competitors.
• Identifying new customers.
• Supporting sales and lead generation efforts.
• Creating promotions with advertising managers.
• Compiling lists describing our organizations offerings.
• Developing and managing advertising campaigns.
• Organizing company conferences, trade shows and major events.
• Contribute to the retention and reinforcement of SPC’s market position.
Samnan Holding provides sales and maintenance services for pumps, water desalination solutions, swimming pool equipment and supplies and gas station equipment and supplies.
Key Responsibilities
Sales responsibilities
• Directed and motivated a team of sales personnel to identify prospects and generate sales leads.
• Managed product distribution by negotiating and finalizing contracts with distributors, and monitoring performance.
• Supervised all activities related to sales including preparation and submission of quotations and bids, negotiation and finalization of orders, and on time execution to meet client requirements.
• Coordinated with production, logistics and supply chain teams to ensure smooth achievement of sales objectives.
• Formulated business plans and sales tactics to achieve corporate goals of sales, revenue, profitability and sustainable growth.
• Trained, developed and monitored performance of the sales team to ensure efficient and effective implementation of sales plans.
Strategic Marketing
• Built and sustained productive and professional relations with existing and potential customers.
• Assured delivery of professional customer service promoting customer satisfaction, loyalty and retention.
• Coordinated planning and execution of promotional activities and participated in trade shows.
• Worked with advertising and promotion agencies to plan and implement effective activities.
• Coordinated with designers, advertising and production companies to prepare required marketing and promotional material.
• Tracked customer requirements and market demands and worked with product managers to develop new products and enhance existing products.
• Monitored competitors in the market, analyzed their product, pricing and marketing strategies and implemented countermeasures to protect and reinforce the company’s market leadership.
Riyadh Cable Group of Companies (RCGC)
RCGC is a leading manufacturer and exporter of all types of power and telecommunication cables.
Key Responsibilities
• Follow Up and closing the Deals of key customers.
• Develop and open new markets specially in The middle east, north Africa and GCC country
• Supervised all activities related to advertising campaigns and participation in exhibitions to promote company products.
• Coordinated approval of samples and production of promotional material to be presented to clients.
National and International Exhibitions
• WETEX 2010, Dubai UAE - Main Sponsor
• Saudi East African Forum, 2009, Ethiopia
• 5th Algerian Water and Electricity Expo, 2009, Algeria
• WETEX 2009, Dubai UAE - Main Sponsor
• GCC Power, 2009, Saudi Arabia
• Saudi Elenex, 2009, Riyadh Saudi Arabia
• WETEX 2008, Dubai UAE - Main Sponsor
• Arabic Exhibition, 2008, Moscow Russia
• Project Qatar, 2008, Doha Qatar
• Gulf and Iraq Meeting, 2008, Bahrain
• WETEX 2007, Dubai UAE - Main Sponsor
• Middle East Electricity, 2007, Dubai UAE
• Algeria Oil and Gas, 2007, Algeria
• Managed all sales activities from generation of enquiries up to collection of payments to achieve predefined targets.
• Liaised with customers to understand their requirements and submitted bids and proposals to enquiries.
• Followed up, negotiated and successfully closed orders and contracts.
• Coordinated with staff of Riyadh branch and other departments to convey customer requirements.
• Worked with the finance department to expedite collection of payments from customers.
• Oversaw procurement of materials & services required by the Riyadh branch.
• Generated monthly reports on sales and collections performance.
Diplomas: • Digital Marketing Certificate ,Edupristine(USA) , Riyadh 2016 • Build & Management Channels Partner Programs, Bluebay (USA), Riyadh, 2015 • Competitive Strategy, Logic Management Consulting, Riyadh KSA, Jun 2014 • Performance Management System, Mercer, Riyadh KSA, Jun 2014 • ISO 9001:2008, Riyadh Company for International Quality, Apr 2014 • Effective Project Management, Gulf Innovation, Riyadh KSA, Feb 2014 • Blue Ocean Strategy, DanatCon, Riyadh KSA, Sep 2013 • Certified Sales Manager, Meirc Training & Consulting, Dubai UAE, Apr 2013 • Problem Solving and Decision Making, Gulf Innovation, Riyadh KSA, Apr 2013 • Organizational Structure Design, Amesbury Academy, Riyadh KSA, Mar 2013 • Marketing Management, Europe Business Centre • Diploma in Computer Science, Aleppo University, Aleppo Syria, Jun 1999 • Diploma in Computer Networks, SCS Seminars & Workshops • Seminar on Marketing and Advertising Campaigns