Gea Kusuma

Produced high-volume ad variations across UGC and video formats, with AI-assisted creative
production integrated into the workflow
Developed and executed creative strategies for Meta Ads, focusing on high-converting concepts
for direct response campaigns
Conducted competitor research and trend analysis to uncover performance-driven creative
opportunities
Defined visual and messaging direction tailored to different audiences and market behaviors
Wrote conversion-focused ad copy including headlines, body copy, and CTAs for paid social
Scaled winning campaigns into new markets by localizing creatives into 10+ languages including
French, Spanish, Dutch, and German using AI-assisted workflows
Built content briefs, designed ad assets, and managed campaign publishing and scheduling

• Crafted engaging monthly social media content strategies for diverse clients in the F&B, automotive, and baby care industries.
• Analyzed and reported on monthly performance metrics for Instagram and TikTok, enhancing client insights.
• Designed and implemented successful advertising campaigns for multiple clients, driving brand visibility.
• Achieved impressive ROI, generating significant revenue from minimal advertising budgets within short timeframes.
• Collaborated effectively with project managers, editors, and administrative teams to ensure seamless project execution.
• Directed and coordinated content creation efforts, ensuring alignment with client goals and branding.
• Leveraged data-driven insights to optimize social media strategies and improve campaign performance.

• Developed engaging and persuasive content for Instagram Reels and ads, optimizing for high engagement rates.

• Designed and implemented monthly content calendars, ensuring consistent and timely delivery of marketing materials.

• Fostered community engagement by actively responding to comments, DMs, and monitoring customer feedback.

• Launched targeted YouTube ad campaigns, significantly increasing brand visibility with thousands of impressions and views.

• Utilized data-driven strategies to enhance campaign performance, demonstrating a strong understanding of digital marketing metrics.

• Collaborated with cross-functional teams to align marketing efforts with overall business objectives, showcasing adaptability and teamwork.

• Gained hands-on experience in influencer marketing, social media strategy, and graphic design, preparing for a multifaceted role in digital marketing.

• Sourced and engaged with over 300 Nano and Micro KOLs on TikTok and Instagram, enhancing influencer marketing strategies.

• Developed and maintained a comprehensive KOL database, ensuring accurate tracking of rate cards, follower counts, and engagement metrics.

• Managed the complete KOL collaboration process, from initial outreach to performance reporting and optimization.

• Created and delivered detailed creative briefs to over 30 KOLs, aligning content with brand objectives.

• Ensured timely content delivery from KOLs, meeting all campaign deadlines and enhancing overall campaign effectiveness.

• Leveraged data analysis to optimize influencer partnerships and improve engagement rates across social media platforms.