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Ghia Hawari, Marketing And Communication Director

Ghia Hawari

Marketing And Communication Director·Richemont piaget

United Arab Emirates

Master's degree, Marketing and International Strategies

Work experience

Total years of experience: 31 years, 2 months

Marketing And Communication Director

June 2019 - Present

Richemont piaget

Dubai, United Arab Emirates

June 2019 - Present

Company industry:
Jewelry & Gold
Job role:
Marketing and PR

Co-Founder

September 2006 - Present

Recettes de Vie, Worldwide

United Arab Emirates

September 2006 - Present

Food to change the world. Recettes de Vie/Recipes of Life is a strong community around the world united by food and sharing. All profits distributed to charity.
● Created the concept and published a new book that mixes recipes with social sharing and brings together
heritage, values and food.
● Launched 3 hard cover books and 500 pages books (2008 and 2014) supported by 21 sponsors and
enjoying extensive media coverage.
● Developed and conducted special events
Company industry:
Non-profit Organization
Job role:
Management

Marketing Consultant

May 2015 - May 2018

Arab Luxury World

Dubai, United Arab Emirates

May 2015 - May 2018

From concept to execution, this unique luxury conference needed to create a strong emotional engagement with its regional and international community: 100 speakers, 600 guests, 50 media, student competition and start-up boot camp.
● Created a pop-up coffee shop, Le Café du Marché, as a unique experience of networking, fine food and
discovering new universes.
● Collaborated with different luxury brands from design, fashion, accessories, decoration, arts and culture.
● Updated yearly the coffee shop concept & look and feel to match conference theme.
● Prepared event advertising strategy, built the digital and traditional media plan to offer a holistic
approach for the brand.
Company industry:
Media Production
Job role:
Marketing and PR

Marketing Consultant

March 2017 - June 2017

Al-Futtaim

United Arab Emirates

March 2017 - June 2017

Established in the 1930s, Al-Futtaim is one of the most progressive regional family business houses trading brands such as Ikea, Toyota, Lexus, Marks and Spencer.
● Launched a new lifestyle cosmetic brand in standalone stores in Saudi and the UAE targeting
millennials.
● Conducted Focus Group Discussions in Saudi and UAE amongst locals and expatriates of different ages
to identify their profile, beauty concerns, motivation, media usage.
● Prepared and presented competitive market analysis with brand equity, store concept, price positioning and best practices.
● Recommended marketing and communication strategy to develop brand awareness, and drive traffic to the boutiques. Implemented an influencer strategy for both countries.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Consultant

October 2014 - April 2015

Piaget

Dubai, United Arab Emirates

October 2014 - April 2015

One of the most prestigious Swiss luxury watchmaker, jeweler and high jewelry. Founded in 1874 and part of the Richemont group.
● Prepared the Middle East Business Plan for the Marketing and Communication strategy for Possession
jewelry collection launch.
● Participated in team recruitment.
● Re-set and structured a new relation with the media agency and other suppliers.
● Prepared 360 briefs for the activation agency pitch. Managed the pitch and the recommendation.
● Managed the various communications and PR activities during the structuring period.
● Motivated sales team buildup and motivational with regular interactive communication.
● Experienced the power of strategy change and innovation to become the star brand.
Company industry:
Fashion Design
Job role:
Marketing and PR

Marketing Agent

September 2012 - September 2014

Juypal Hogar

Dubai, United Arab Emirates

September 2012 - September 2014

European leader for plastic household products with quality and design made in Spain.
● Visited FMCG retailers and distributors and presented a full insight report.
● Generated sales and managed order and delivery across UAE, Bahrein and Kuwait.
● Positioned the brand and achieved sales in highly competitive price driven market.
Company industry:
FMCG
Job role:
Marketing and PR

Brand Manager

December 2011 - May 2012

Al Tayer

Dubai, United Arab Emirates

December 2011 - May 2012

Established in 1979, Al Tayer Group introduced brands to the Middle East in automotive (Ferrari, Ford, Maserati), retail (Harvey Nichols, Bloomingdale) and businesses in perfumes and cosmetics.
● Managed Interparfums portfolio - Van Cleef & Arpels, Mont Blanc, Boucheron, Jimmy Choo, and
Elizabeth Arden brands with Juicy Couture and John Varvatos.
● Implemented sales plans and marketing strategy. Aligned with principles the brand image monitoring.
● Negotiated favorable locations and personalized units for the brands. Succeeded in positioning Mont
Blanc and Jimmy Choo as segment leaders for the period.
● Managed and controlled aspects of brands stock management to ensure right product mix and quantities
to maximize sales and profits.
● Supervised team of 13 promoters and monitored performance.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Advertising consultant

January 2010 - December 2011

Mediaquest

Dubai, United Arab Emirates

January 2010 - December 2011

One of the MENA most influential privately-owned media companies, established in 1997 and operating in
digital, mobile, events, media and tech.
● Established brand positioning and advertising strategy for magazines and business sites: Trends,
Communicate, Arabies, Haya Mbc, Kippreport.
● Developed and launched TV ads. Recommended media plan.
● Adapted communication strategy in a traditional media turmoil environment with the rise of digital.
Company industry:
Media Production
Job role:
Marketing and PR

Marketing Manager

September 1999 - August 2006

St Hubert

France

September 1999 - August 2006

St Hubert is one of the continuously growing French leaders of the food industry.
● Dealt with the strategic brand St Hubert and main contributor to the company. Promoted from Brand
Manager to Marketing Manager - 300M€ turnover
● Managed St Hubert spread and yoghurt business: 5-year business plan, branding, product development, packaging, advertising, marketing, media planning, P&L.
● Launched St Hubert Omega 3, a new health product which became the company success story. Created a new advertising saga that led to over 30% sales increase.
● Managed team of 5: 2 Senior BM, 1 Junior BM and 2 assistants and helped team grow and develop
vision and communication skills.
Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Manager

April 1995 - August 1999

Kimberly-Clark

France

April 1995 - August 1999

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products Huggies, Kleenex, Kotex, Le Trefle and Scottex.
● Promoted from Product Assistant, Sales Manager, Product Manager to Trade Marketing Manager - 125
M€ turnover. Optimized the strong connections between sales and marketing on all brands.
● Developed four key customers: Carrefour, Promodes, Casino and Intermarché and set up the department and relation with the customers. Achieved results at 100% of budget and promotional plan objectives.
Company industry:
FMCG
Job role:
Marketing and PR

Trade Marketing Manager

April 1995 - August 1999

Kimberly-Clark

France

April 1995 - August 1999

Company industry:
FMCG
Job role:
Management

Education

European Business School

May 1995

May 1995

Master's degree, Marketing and International Strategies

France

European Business School in Paris. Exchange program in London and Madrid.

French Baccalaureate

January 1991

January 1991

High school or equivalent, Economy

France

Skills

NETWORKING
Expert
NETWORKING
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
Special Events
Expert
Special Events
Expert
Health
Expert
Health
Expert
Influential
Expert
Influential
Expert
Profit
Expert
Profit
Expert
Media Planning
Expert
Media Planning
Expert
ADVERTISING
Expert
ADVERTISING
Expert
BOOKS
Expert
BOOKS
Expert
BUSINESS PLANS
Expert
BUSINESS PLANS
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
EVENT MANAGEMENT
Expert
EVENT MANAGEMENT
Expert
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
STRATEGIC
Expert
STRATEGIC
Expert
Special Events
Expert
Special Events
Expert
Health
Expert
Health
Expert
Influential
Expert
Influential
Expert
Profit
Expert
Profit
Expert
Media Planning
Expert
Media Planning
Expert

Languages

French
Native Speaker
English
Expert
Arabic
Expert
Spanish
Intermediate

Training and Certifications

Certifications
Recettes de Vie recognized at the Gourmand World Cookbook Awards in China.
Jun 2014