Ghida Reda, Public Relations Manager

Ghida Reda

Public Relations Manager

Al Aan TV

Lieu
Liban
Éducation
Baccalauréat, Business Marketing
Expérience
15 years, 3 Mois

Partager Mon CV

Empêcher usager


Expériences professionnelles

Total des années d'expérience :15 years, 3 Mois

Public Relations Manager à Al Aan TV
  • Émirats Arabes Unis - Dubaï
  • avril 2011 à août 2015

- Supervise media coverage and develop strong media relations (GCC, Egypt and Levant)
- Support all marketing activities from budgeting to execution
- Ensure brand image and corporate guidelines are implemented at every touch point
- Create, implement and oversee communications programs that effectively describe and promote the channel
- Create Key messages for audience to hear and remember,
- Develop and update proposals, presentations, programs synopsis, and company profile
- Organize functions such as press conference, corporate, and other media events
- Plan and create communication initiatives and company sponsored events to promote involvement and support to social and community activities
- Support for the channels' websites and online social media networks
- Manage all barter deals with different mediums to ensure marketing the channel in the least cost effective manner.
- Assess issues as they arise, identify opportunities and propose recommendations to help the specific needs of the company
- Develop PR strategies based on business and communication objectives, its stakeholders and its competitive market situation having the client's best interest foremost

Public Relations Manager à Orient TV
  • Émirats Arabes Unis
  • octobre 2010 à février 2011

Planning, developing and implementing PR strategies; liaising with media, presenters and key spokespeople; writing and distributing press releases and grid to targeted media; organizing events including press conferences and exhibitions; maintaining and updating information on the channel’s website; sourcing and managing sponsorship opportunities; ensuring maximum media exposure for the channel’s programs, presenters and management.

Public Relations Manager à Infinity TV
  • Émirats Arabes Unis - Dubaï
  • avril 2007 à août 2010

-Ensuring optimum media exposure of the channel’s programs and presenters
-Building and maintaining a close relationship with the media.
-Create, implement and oversee communications programs that effectively describe and promote the channel.
-Manage and coordinate external and internal communications for the channel. Prepare and distribute press releases
- Coordinate media events and press conferences, organize company’s events and program launchings,
- Coordinate with advertising agency on advertising campaigns
- In charge of all collateral production.
- Supporting the Sales department in developing new revenue streams
- Develop sales proposals to potential clients.
- Handle to post agreement phase from an operational standpoint to ensure all internal stakeholders are aligned and understand their role to achieve flawless delivery.
- Coordinate with production on projects that involve commercial involvement.
-Identification and implementation of solutions to meet the requirements of the sales force, in coordination with the marketing, product and technology departments.
-Research and development of new projects and business lines. Coordination of participation in fairs and events related to tourism and to the different business lines.

Corporate Sales Manager à Radisson SAS Martinez Hotel
  • Liban - Beyrouth
  • août 2003 à février 2007

5*deluxe 185 Rooms & Suites

Sales & Marketing Manager à Bayview Hotel
  • Liban - Beyrouth
  • mars 2000 à août 2003

Fully in charge of the Sales Department, leading a team of four sales & reservation professionals, my main responsibility was to follow up on their day-to-day activities, ensure that all standards, policies and procedures are implemented, and building up a corporate & leisure base for the hotel. Assisted in preparing the hotel’s annual business plan, and implement the sales activities, e.g. organizing sales blitzes.

PRO Near East
\[Public Relations company servicing private & public sectors

Éducation

Baccalauréat, Business Marketing
  • à Lebanese American College (LAU-formerly BUC)
  • juillet 1992

Specialties & Skills

Project Management
Marketing
Public Relations
ADOBE PHOTODELUXE
ADVERTISING
ASSETS RECOVERY
BUDGETING
BUSINESS PLANS
COMMUNICATION SKILLS
COMPETITIVE
CONFERENCES
CUSTOMER RELATIONS

Langues

Arabe
Expert
Anglais
Expert
Français
Moyen

Loisirs

  • Travel - Reading - Yoga - Pilates - Socializing