Marketing/ PR Specialist
ABC Diagnostic and Learning Center
مجموع سنوات الخبرة :13 years, 7 أشهر
• Handling all PR and marketing related tasks and projects, including material development for center and event management
• Utilizing and identifying different media and communication platforms to build and maintain word of mouth and highlighting new launches and programs
• Preparing and supervising the production of brochures, handouts, leaflets, promotional videos, and photographs
• Recommending and maintaining site design and operations
• Develop and manage social media presence especially on Facebook and Instagram pages
• Working towards nurturing a strong school/ hospital contact network, to increase awareness about ABC programs and to also open a platform for referrals
October 2011- July 2013: Nestle Middle East- Jebel Ali Free Zone, Dubai
Assistant Brand Manger MENA region (Culinary/ MAGGI®): • Fully responsible for MAGGI ® Mixes category including marketing strategies, strategic growth routes, and implementing full media launch campaigns in the entire Middle East region
• New product development and new industrial recipes catering to consumer demands and evolving consumer trends
• Oversee and implement all promotions and brand activities to maintain market leadership and presence at country and in-store
• Continuously update, track and analyze financial data, country sales data, market share, and scan track information aimed at achieving and exceeding targets
• Forecasting by volume and value on all sub products under the MAGGI ® Mixes category
• Presenting business reviews, updates, and top lines directly to top management personnel
• Lead and took part in consumer household visits gaining insight into our consumers needs, wants, and general habits
• Nutrition, health and well being champion for the Culinary team implementing all nutritional guidelines across product portfolio like GDA and QR codes
April 2011- October 2011: Reckitt Benckiser- Jebel Ali Free Zone, Dubai
Assistant Brand Manger MENA region (Health Care): • Keep up to date with market trends and new developments utilizing information for business improvement and creating competitive defense plots
• Plan and execute product launches
• Piloting new innovations and identifying/ creating new initiatives for geo-expansions
March 2010- March 2011: Reckitt Benckiser- Jebel Ali Free Zone, Dubai
Brand Executive MENA region (Home Care/Vanish): • Responsible for brand building, liaising with agencies, organizing promotional activities, and managing advertising and promotion funds
• Formulating and implementing trade/marketing strategies
• Brand financials (gross sales, net revenue, in market sales, etc) analysis and follow up for marketing strategy implementation
July-August 2009: Al-Ahli Bank of Jordan, Amman
An intern in the strategic marketing department: • Worked on everyday marketing tasks, such as making advertising changes, working on promotions, raffle draws, and other marketing tasks
February - May 2007: worked with a team for the AUD research grant program
Researcher: • During this program we had to work on a marketing research project led by the marketing professors at AUD, regarding the topic of materialism, vanity, and consumer behavior of the Dubai society
➢ Computers: • Microsoft Windows
• SAP
• Nielsen Advisor, Worldpanel an Tracker
• Microsoft office (Word, Excel, Power point), Using the internet and emails
Valedictorian/ Deans list
Academics: International Baccalaureate diploma in Standard Level Psychology with a score of 6/7