Marketing Manager
International Gemological Institute
Total years of experience :8 years, 1 Months
• Responsible for Middle East marketing and business development.
• Developed marketing strategies for jewelry certification services and courses.
• Managed outreach initiatives, representing company at events and exhibitions. throughout the Middle East to build client relations and acquire new customers.
• Analyzed and proposed opportunities to expand IGI's presence across Middle East, promoting company’s services and courses to government and private entities.
• Successfully launched and managed two editions of I.G.I. Professional Jewelry Designing course in Bahrain in partnership with Bahrain’s Education Department, Ministry of Commerce and Tamkeen initiative.
• Analyzed market data and research to forecast business trends.
• Led the realization and integration of corporate PR material and documentation.
• Managed company’s relations with the media, successfully increasing exposure.
• Lead commentator; managed 5 person team for program, content development.
• Planned local and national advertising campaigns for beverage, sport, retail sectors.
• Managed and negotiated advertising space with media agencies.
• Monitored campaign results and handling client follow-up to ensure satisfaction.
• Assisted media buying director in negotiating ad space discounts, closing contracts.
Covered and wrote articles on local sports events, including swimming, athletics, football.
Master degree in business communication and advertising. Coursework in brand management, marketing strategies, advertising and creativity.
Bachelor Degree in Philosophy of Knowledge and Communication with final essay focused in theories of mass and interpersonal communication
Specialization course in sports journalism with focus on television reporting techniques.
· High school diploma in classical studies including ancient Greek, Latin and literature. · Diploma in Spanish literature and language conferred by the Spanish Education Ministry
