GIBIN CHANDRAN

Sole resource for these countries by handling 5 Distributors in these regions.
Successfully achieved primary sales targets for the Q4 of FY 2024-25, Q1 of FY 2025-26, Q2 of FY 2025-26 by exhibiting a growth of 17%, 28% & 23% respectively together from these regions with ensuring the Budgeted GC and NC Margins.
Liaising with the Distributors in these regions for the implementation of the BTL & ATL activities after aligning the plans with the Category Heads of the Company.
Closely monitoring the Competitors activities in the regions and ensure the brand’s performance comparatively ahead to attract new customers and maintain the existing customers.
Highlights:
Managing a Business Markets worth over 10Mn AED for the FY 2025-26
Achieved 54% of assigned sales target within 6 months, the Budgeted number for the FY is 28% growth over the last year
Managed to bring a New Distributor for Dabur Food Products in Singapore Region within this shorter span.
Commenced to serve the Food Products in Mustafa Shopping Mall in Singapore Market. Introduced the new Brands of Dabur to the Malaysia and Fiji Markets recently.
Introduced Dabur - Food Products to the Malaysia and Fiji Markets recently.
Appointed local Influencers for boosting up the sales in the various social media platforms.

Assumed new responsibility as Country Manager for ASEAN markets and managed Malaysia, Singapore, Cambodia, Vietnam, Ghana, Mauritius, Reunion, Cameroon, Tanzania independently, while collaborating with the Exports Team to develop and enhance the brand presence in these focus markets.
Successfully achieved primary sales targets and created demand for the brand in the focus markets by driving primary and secondary sales through ATL and BTL activities, including providing supportive budgets for marketing and advertising campaigns
Prepared weekly, monthly, and quarterly reports for management, tracking sales performance and providing insights on market trends and opportunities.
Developed Annual Business Plan (ABP) and identified the optimal product mix for the focus markets to drive business growth and enhance the brand's market share.

Spearheaded Business Development & Market Penetration Operations across several major target markets across the globe, including Malaysia, Vietnam, Cambodia, Singapore, Kenya, Ghana, Saudi, UK, Oman, Mauritius, UAE, USA, Reunion, Tanzania, Sweden and NZ.
Collaborated closely with distributors to drive business growth in the assigned markets and developed strategic plans for primary and secondary sales.
Conducted analysis of secondary sales to inform primary sales strategies, and successfully achieved Annual Business Plan (ABP) targets for the financial year.
Prepared Purchase Order Proposals and developed plans for Below-The-Line (BTL) activities, including customer and trade offer plans, FSU and Gondola Displays, Road Shows, and Sampling Activities, in alignment with marketing budgets.
Utilized available budgets effectively to maximize impact of marketing activities, and constantly monitored and evaluated performance metrics to optimize return on investment.

Developed and implemented a route plan for the sales executives to ensure that all brands were available in major outlets across the country.
Allocated sales targets to the sales executives and monitored their progress towards achieving those targets.
Ensured that all products were positioned in a competitive manner and provided sales executives with the knowledge and skills needed to effectively communicate the features and benefits of the products to clients and end-users.
Served as an intermediary between the company and customers, addressing any grievances or issues related to the brand.
Highlights:
Achieved 100% of the assigned target.
Assigned sales executives achieve their targets by providing them with the necessary knowledge and skills to successfully sell products and services.

Built and maintained strong relationships with customers, and met with them regularly to take orders and address any concerns Coordinated a team of executives, creating monthly route plans and ensuring effective sales coverage.
Prepared weekly sales reports and presented sales achievements at team meetings.

Achieved 95% of monthly sales targets.
Recognized as the Best Sales Person by Supermax Company in 2011-2012 and 2012-2013
Key Result