Gida Fayed

•Organize and oversee advertising/communication campaigns (social media, communication channels, etc...), exhibitions and promotional events.
•Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
•Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
•Initiate and control surveys to assess customer requirements and dedication
•Monitor progress of campaigns using various metrics and submit reports of performance.
•Assist in the plan of marketing and branding objectives.
•Expand product solutions and offerings.
•Develop and implement a market research policy that will enable the company to identify sales opportunities.
•Prepare and adhere to budgets.
•Oversee creation and delivery of press releases, advertisements, and other marketing materials.
•Gather and analyze customer insight.
•Engage consumers on social media.
•Lead all areas of content generation and production across all media platforms.
•Produce reports to monitor results, and present findings and suggestions to company directors and senior managers.

▪ Manage and develop day-to-day editorial content on social media platforms including tweets, posts and discussions for Microsoft.
▪ Use social media monitoring tools (Sprinklr, Visible) to monitor conversations and report on metrics
▪ Work with the digital team to design and create promotions and social ads and campaigns
▪ Measure and report results and insights to the various social platforms

▪ Develop and execute a clearly defined social media strategy by identifying threats and opportunities in user generated content surrounding the client’s brand and report to the strategist of the company
▪ Handle the online presence of clients within multiple markets such as FMCG, health and wellness, and retail
▪ Manage presence in social networking sites including Facebook, Twitter, Instagram and other similar community sites, posting on relevant blogs, forums and seeding content into social applications as needed
▪ Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
▪ Become an advocate of the clients’ brands in social media spaces, engaging in dialogues and answering questions where appropriate

▪ Updated and created projects’ profiles for Zawya’s business database, with focus on UAE and Bahrain countries
▪ Audited and assured the quality of research associates
▪ Executed training seminars and presentations for new employees
▪ Conducted online research and phone interviews with Project Managers and Engineers to collect information for the database
▪ Monitored daily news published on Zawya’s website and other news sources
▪ Achieved productivity targets set by the team

▪ Promoted and marketed the business through BTL IMCs to increase sales
▪ Sold holidays
▪ Dealt with customer queries and complaints and always kept them up to date with all the changes