Gilda George

Project Manager at Green Wing WLL

• Kuwait
• My current job since April 2017

Marketing Manager at Green Wing WLL

• Kuwait
• April 2016 to April 2017

Senior Marketing Executive at Alyasra Fashion

• Kuwait - Al Kuwait
• December 2015 to March 2016

Marketing Executive at M H Alshaya Co

• Kuwait - Al Kuwait
• November 2010 to December 2015

Planning
 Assist with strategic planning
 Annual Marketing plan
 Project marketing activities
Financials
 Yearly marketing budget planning
 Project budget planning
 Marketing budget forecast
 Manage marketing budget vs. spent and forecast
Media & Artwork
 Responsible for artwork development -POS/Publications/Online
 Advertising and catalog production and design
 Distribution and circulation of catalogs (planning to execution)
 Support media mix
 Support partnership & events
 Draft SMS & radio scripts
Events
 Help and assist new floorset planning and implementation
 Apply for promotional licenses & mall permits
 Work in coordination with suppliers/agency to produce marketing materials/advertisements
 Coordinate with agency for hiring artists and performers
 Work together with operations and store team for successful implementation of plan
 Planned and executed fashion show in BSK
Others
 Create and maintain excellent team and cross functional working relationships
 Maintain a detailed record of all shipments/marketing expenses/published ads etc.
 Press check & Proof reading

Junior Copywriter at Mudra Communications

• India
• October 2009 to March 2010

o Create effective copies for advertising campaigns
o Build brand images for products or services through copywriting
o Write copies meeting the project deadlines
o Maintain brand integrity in creating ad copies
o Focus on clients' objectives and needs when writing ad copies
o Assist and support creative head in executing an ad campaign
o Work in coordination with art director, artists, graphic designers and media people
o Integrate best practices in creating excellent ad copies
o Attend creative brainstorming sessions
o Attend planning meetings and execute the campaign
o Proof checking and copy corrections including appropriate editing

Business Development Executive at Primetime Unlimited

• India
• April 2008 to June 2009

o Meet and converse with prospective clients
o Create proposals as per the clients requirements
o Communicate with client to determine the exact requirements
o Plan and execute events
o Maintain good relations with the existing clients
o Perform miscellaneous jobs as assigned
o Prepare documents like estimates, cost sheet, etc.