PR Executive
Gulf Reps Ltd
Total des années d'expérience :23 years, 5 Mois
• PR executive for ‘Tourism Ireland’, handling all press & media relationship and press releases.
• Account manager for client ‘Value Retail” Agreeing and managing yearly budgets for the account and PR marketing plans. Ensuring that deadlines are met and achieved
• Creative writing & proof reading to create press releases and power point presentations to deliver concepts
• Organising and hosting international FAM trips .
• Communicate at all levels and the ability to work within varying teams
• Cultivate relationship with the client
• Reviews all major deliverable s (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable
• Communicates the client's goals and represent the client's interests to the travel trade.
Achievements.
• Organised and hosted international FAM trip to Europe to familarise tour operators with the client, to drive awareness and increase sales. Organisation included flights. hotels, entertainment and visa’s
• Organised and hosted trade workshop to communicate the Ireland Visa waiver program
• Production of the Tourism Ireland contribution to the Volvo Ocean Race in Abu Dhabi, hosting the Irish minster and arranging press interviews.
**July -2011 - Present -Gulf Reps, Destination Marketing - Dubai
Position: Account Manager / PR Executive **
• PR executive for 'Tourism Ireland', handling all press & media relationship and press releases.
• Account manager for client 'Value Retail" Agreeing and managing yearly budgets for the account and PR marketing plans. Ensuring that deadlines are met and achived
• Creative writing & proof reading to create press releases and power point presentations to deliever concepts
• Organising and hosting international FAM trips
• Communicate at all levels and the ability to work within varying teams
• Cultivate relationship with the client
• Reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable
• Communicates the client's goals and represent the client's interests to the travel trade.
Achievements.
• Organised and hosted international FAM trip to Europe to familarise tour operators with the client, to drive awearness and increase sales. Organisation included flights. hotels, entertainment and visa's
• Organised and hosted trade workshop to comunicate the Ireland Visa waiver program
• Production of the Tourism Ireland contribution to the Volvo Ocean Race in Abu Dhabi, hosting the Irish minster and arranging press interviews.
**Feb -2010 - July 2011 -INFUSION Productions - Dubai
Position: Film Producer & Brand Relationship Manager **
• Complete event management from concept/design to build/execution for clients
• Client servicing for PR, Marketing and Event Management accounts
• Artist Liasion for visiting Celebrity DJ's to the UAE. PR; dealing with the media, invites venue sourcing
• Gaining sponsorship and brand support for special events.
• New business management skills/business development and networking
• Creating fully comprehensive power point presentations for use of pitch presentations to win business
• Creating comprehensive budget profit analysis spread sheets and client cost estimates
Achievements.
• Gained and secured the sponsorship and relationship with Red Bull, Rage & Adidas to support InfusionTV projects and creating revenue.
• Gained and secured the relationship and 1year contract with Barasti to provide the venue with their own TV concept. Creating revenue for Infusion Productions.
• Soley ran several projects including Peppermint Birthday with Steve Lawler interview.
** 2007-2010 Company: Hidden Rhythm - London
Owner & Creator **
• Established a freelance consultancy company in Central London, focused on the marketing and building brands. Increase awareness with brand activity and sponsorship
• Agreeing and managing yearly budgets for events and PR marketing plans. Ensuring that deadlines are met and achived.
• Working directly with key venues in central London, organising high profile corporate events. Building and maintaining relationships with key brands.
• Understanding company strategies and business marketing plans solely marketed brands in Central London through selected influential venues to establish perception and placement of the brands. Create and then implement a marketing strategy.
• To gain loyalty & volume for the brands through the top independent venues on a trial launch and arrange the RTM and the logistics for supply
• Arranging and structuring bar-staff training & sampling sessions
Achievements.
• Launched 6 new products into the on-trade in Central London and Ibiza - '46+ Cider, Suso, Lovely Bubbly Champagne, XL Energy, Pepsi postmix, Ibiza Ice' and agreed RTM and supply. Managing these products to ensure brand image was delivered & maintained with bespoke marketing to be creative and effective, handling the PR & Media to promote brand awareness.
• Represented several key brands in Central London such as "Adidas, BMW, T-Mobile, Sony, Pacha, The Cross, Egg Club, Embassy, Zigfrids, Whitehouse, Wellington Club & Chinawhite, to gain support from brands and maintain relationships, agreeing yearly trade agreements and responsible for managing the marketing budgets for the venues.
• Gained sponsorship to create and manage large events for venues such as Toni & Guy party, Red Bull skateboarding, XL Energy brand launch, Tiger Films wrap party, Adidas.
** 2001-2007 Company: Red Bull - London
On-Trade Senior Brand Manager / Events Manager **
• To develop and manage the brand visibility in the 'Premium Key Accounts' and 'Key Brand Building' venues with bespoke events and creative activity.
• Negotiation the budgets for the legally binding agreement for the high investment trading agreements & also the follow up relationship & account budget control. Maintaining a strict level of confidence, trust and discretion.
• Responsible for all budgets of Key On-Trade Venues and Corporate Events, Festivals, Back of House Event Hospitality in Central London & across south east England
• Designed & arranged the brand's marketing plan. To collect & analyze the feedback from the trade to create & then implement a marketing strategy to launch new brands.
• To increase awareness and gain new business & volume through accounts, that where relevant to the brand's marketing plan
• Responsible for Red Bull contribution to the "Bar Industry Trade Show" held every year at Earls Court. This involved the communication, event set-up and management for a premium event, providing a professional trade show for the modern bar industry
• Hospitality & Corporate Event planning for key external hospitality & all of the internal company Red Bull events, including: senior director outings, international visit from H/O, training sessions, assessment centers, company conference events held in UK and also abroad in Marbella, the Isle of Man & twice in Ibiza
• National Festival & Events logistics - Central London & South East England including event planning, venue logistics and budget control.
• Complete the entire site Health & Safety and Risk Assessment Reports for all equipment used on site
• Working with external designers to develop and introduce new creative's to be used in the 'premium' venues with a view to being rolled out and introduced to the trade on a larger scale
Achievements.
• Repsonsible for the Red Bull marketing budget and the brand's relationships and positioning across Central London and Ibiza.
• Launched 2 new products into the trade ' Red Bull Sugar Free & Sabai' I was soley responsible for the trial and market reserach for these brands to establish a consumer perception and design a launch stratergy to be implemented nationally
• Soley responsible for Red Bull's involvement and placement in key events such as Live8, Glastonbury, Rock Awards, All Gone Pete Tong film,
• Twice awarded the Red Bull National Marketing Award for gaining new business and increasing revenue by building new relationships with creative activity.
2004 CIM Post Graduate Diploma in Marketing - London School of Marketing
1990 9 'GCSE' qualifications inc English, Maths & History - Golborne High School, Cheshire