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Gnanapragasam AD, Regional Sales  Manager -Foodservice and General Trade

Gnanapragasam AD

Regional Sales Manager -Foodservice and General Trade·Fonterra Dairy plc,

Sri Lanka

Master's degree, Business Administration

Work experience

Total years of experience: 26 years, 3 months

Regional Sales Manager -Foodservice and General Trade

January 2021 - Present

Fonterra Dairy plc,

Colombo 1, Sri Lanka

January 2021 - Present

• Spearheaded the achievement of budget targets in the Central Region, enhancing revenue across MT, GT, foodservice, and FS Key Accounts.
• Streamlined the pipeline management for foodservice customers, encompassing QSRs, coffee chains, star-class hotels, and diverse dining establishments, optimizing sales force effectiveness.
• Cultivated sustained sales growth through strategic initiatives, reinforcing market presence and customer engagement in the foodservice sector.
• Championed collaborative efforts with cross-functional teams to drive innovative solutions, enhancing customer satisfaction and loyalty.
• Leveraged data-driven insights to identify market trends, enabling proactive adjustments to sales strategies and maximizing opportunities.

Company industry:
FMCG
Job role:
Sales

Regional Sales Manager-HORECA/whole Sale -Traditional Trade

February 2016 - January 2021

Almarai - Bahrain

Manama, Bahrain

February 2016 - January 2021

• Drove substantial growth in sales volume and value margins across the Bahrain Region, achieving impressive WOW, MOM, and YOY results.
• Led cross-functional teams to align resources and successfully meet strategic objectives within Foodservice and Traditional Channels.
• Improved credit management processes and collection efficiency, significantly boosting overall financial performance.
• Cultivated and managed key accounts, while expanding the ecommerce platform business in collaboration with top aggregators.
• Optimized distribution strategies for Dairy products, ensuring market competitiveness and customer satisfaction.

Company industry:
FMCG
Job role:
Sales

Divisional Manager Foodservice and Retail Trade

January 2012 - February 2016

Universal Enterprises LLC

Manama, Bahrain

January 2012 - February 2016

• Spearheaded sales initiatives in Food Service and Traditional Trade, significantly enhancing revenue growth and expanding market share.
• Crafted and implemented strategic plans that consistently surpassed team sales targets, streamlining Route Structure for optimal efficiency.
• Cultivated robust client relationships and collaborated seamlessly with cross-functional teams to align with broader business objectives.
• Mentored and developed sales team members, empowering them to achieve and exceed their individual sales targets, fostering a high-performance culture.
• Leveraged market insights to drive innovative solutions, positioning the company as a leader in the Food Service sector.

Company industry:
FMCG
Job role:
Sales

Regional Sales and Operations Manager -General Trade - Modern Trade

January 2008 - February 2012

Alrabie Saudi Foods

Jeddah, Saudi Arabia

January 2008 - February 2012

• Spearheaded the development and execution of targeted sales strategies for Foodservice, resulting in enhanced market penetration and revenue growth.
• Cultivated a high-performance team environment through comprehensive training programs and motivational initiatives, boosting team productivity and morale.
• Collaborated closely with foodservice partners and distributors to align sales efforts with strategic business goals, strengthening market relationships.
• Oversaw a diverse portfolio of key accounts, ensuring exceptional service delivery and customer satisfaction in the foodservice sector.
• Analyzed market trends and customer feedback to refine sales approaches, driving continuous improvement and innovation in service offerings.

Company industry:
FMCG
Job role:
Sales

Field Sales Manager Manager Traditional Trade/ HORECA

March 2000 - February 2008

Unilever -Qatar

Doha, Qatar

March 2000 - February 2008

• Leading a dynamic General Trade Team to strengthen client partnerships and accelerate product growth in the Foodservice sector.
• Strategically designing and implementing cutting-edge sales initiatives to enhance market share and customer engagement.
• Developing and executing detailed territory plans that align with business goals, ensuring optimal resource utilization.
• Attracting, interviewing, and mentoring high-caliber talent to build a motivated and effective sales team.
• Showcasing strong leadership by fostering a culture of collaboration and innovation within the team, driving exceptional results in the foodservice market.
• Leveraging industry insights to adapt strategies that meet evolving market demands and consumer preferences.

Company industry:
FMCG
Job role:
Sales

Education

Middlesex University

October 2021

October 2021

Master's degree, Business Administration

United Kingdom

GPA (percentage): 90%

GPA (percentage): 90%

University of Colombo

January 1994

January 1994

Bachelor's degree, Business Administration

Sri Lanka

GPA (point): 20 out of 20

GPA (point): 20 out of 20

Skills

Field Training
Expert
Field Training
Expert
B2B
Expert
B2B
Expert
New Business Development
Expert
New Business Development
Expert
Negotiation
Expert
Negotiation
Expert
Staff Training
Expert
Staff Training
Expert
SALES
Expert
SALES
Expert
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
ORGANIZATIONAL SKILLS
Expert
ORGANIZATIONAL SKILLS
Expert
PERFORMANCE ANALYSIS
Expert
PERFORMANCE ANALYSIS
Expert
STRATEGIC PLANNING
Expert
STRATEGIC PLANNING
Expert
SUPERVISORY SKILLS
Expert
SUPERVISORY SKILLS
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert

Languages

Arabic
Expert
English
Expert
Hindi
Expert
Tamil
Expert
Malayalam
Intermediate

Training and Certifications

Training
can do
Unilever Arabia
Jan 2003

Hobbies

  • CRICKET AND TENNIS
    TAKE PART IN COLLEGE-LEVEL SPORTS COMPETITIONS.