Gonzalo Marquez

Working for government in Strategic communications, public affairs, media relations, spoke person, development and implementation of communications strategies addressed to hispanic community in Houston Texas. I am also liaison for the Department dealing with Council offices and Office of the Mayor supervising operations across the city.

 Challenged hotel reservations websites to coordinate internal and external communications in both English and Spanish and corporate materials and communications campaigns.
 Established crisis, media, and internal communication procedures, providing solid framework and protocols for consistency and clarity.
 Ensured communication processes and content were in alignment with industry standards and other communications teams within the group.
 STAND UP FOR KIDS - Houston, Texas
Volunteer Marcom acting director at non-profit organization for homeless at risk youth

 Selected to develop global communication strategies for this passenger transport company and leader in the Spanish sector.
 Position entailed creating daily plans in collaboration with the Spanish Communications Director, developing local communication strategies with the Spanish Marketing Director, responding to media inquiries and internal inquiries, providing press releases regarding new products, updating the company’s intranet, and organizing itineraries for visits.
 Upon acquisition of Alsa Group, Spanish transport leader rooted deeply in Spanish history, and their acquisition of Continental Auto, making the group the largest in Spain and facing a possible monopoly situation, overcame the media’s unrest over an “outsider” owning a Spanish-owned company by establishing a reputation that “works for locals, ” “hires locals, ” and “thinks local, ” and worked with opinion makers, lobbyists, and politicians to negotiate a successful acquisition.
o Established internal magazine for the benefit of employees who had been through several large-scale changes in a short period of time, solidifying the new brand with the employee base and bolstering morale; limited cost to print magazine by speaking with company suppliers to sponsor the magazine with publicity in the publication.
o Developed an enhanced corporate intranet with updated information daily and links to valuable HR information; produced an increase of 800 first time users in year one and 1, 300 in year two.
o Spearheaded the overhaul of the corporate website, improving functionality, updating corporate content fully, and transitioning the company from having a reputation as a non communicator to a transparent business, generating an 80% increase in visits to the “Our Company” area.
 Orchestrated highly successful participation in semiars, conferences, and special events.

 Chosen by this multimedia communications group focusing its efforts on television, radio, and Internet to develop employee retention programs, serve as editor for two magazine publications, and produce radio programming.
 Following corporate acquisition of several other businesses, overcame the challenge of high employee turnover by developing a rotation program that allowed employees to work in different areas of the company, bolstering morale and expanding their interest in developing long term careers with the company.
 Authored two to three page story per week for Epoca and Tramie Parlamentario magazines, offering commentaries on weekly happenings throughout Spain.
 Served as Producer and Commentator at A fondo, a radio program at Radio Interconomia, which involved arranging daily interviews, researching news to be broadcast, and making introduction to the program, and copresenting it.

 Brought on to plan and organize promotions in Cambridgeshire county for this chain of 381 stores throughout London and the Southeast.
 Educated consumers on the company’s product line, and utilized knowledge of Spanish wines to drive the sale of Spanish wines up 50%.