Gopal Raghavan Iyengar

Currently working as freelance marketing professional

• Joined as Manager -Marketing and successfully established a team of 15 people with the scope of services that include:

o Setting up of SOP for Marketing team
o Designed and Implemented Annual Marketing plan & Budget from 2008, with steady increase in number of leads, acceptance of leads by sales team and closure
o Increased leads acceptance rate from 40% to 77.6%
o Increased marketing leads closure to 400%
o Decreased the leads to closure ratio from 88:1 to 25:1 (decrease of 352%)
o Generated more than 10000 leads through various marketing efforts
o Set up new benchmark every year in marketing
o Helped technical team in developing Database management software
o Designed & implemented marketing campaigns (Traditional & digital - ATL, BTL & Digital)
o Lead generation, Nurturing, Tracking & Database Management
o Developed marketing communications, content, collateral and sales tools
o Demand Generation activities - SEO, SEM, Email marketing & Social Media
o Marketing budget & Planning
o Strategic inputs for top level decision making
o Developed marketing programs & campaigns for the partners to drive business
o Internal branding & Communication
o Customer relationship management
o Analysts relationship management
o Thought leadership management
o PR activities
• Planned and launched Ramco OnDemand & RODE 2.0 and followed it up with sustained campaign
• Planned and managed press and TVC campaigns
• Part of “Talent-A” pool in the organization
• Have won Pride at Ramco award thrice for marketing efforts

• Marketing communications
• Designing & implementing marketing campaigns
• Marketing budget & Planning
• Responsible for marketing Sify iWays and Sify Broadband Services across the country
• To manage team members across the country and to design and implement region / outlet specific marketing activities.
• Designing and implementing marketing activity to retain existing and to acquire new customers, both of iWays and for Broadband
• Promoting value added services to existing and new customers, to increase revenue for the outlet / dealer
• Outlet branding
• Development of marketing collateral and sales tools
• Successfully launched "Sify anywhere" in Delhi, Hyderabad and Mumbai
• Establish strong and effective relationships with the Partner organization for marketing support

• Started as Manager - Operation for Chennai and was promoted as Regional Manager - South.
• Was responsible for region profitability and cash flow.
• Work profile included evolving & designing Direct Marketing strategy and branding solutions for clients, to meet specific lead generation & communication needs.
• Responsibilities in south include conceiving & supervising implementation of activities, based on the product and its attributes, to achieve brand objectives. The work ranges from planning & organizing lead generation seminars, conferences, to product launches and awards ceremonies in multiple locations. Clockwork planning, implementation and flawless execution form the key to success of these activities.
• Planned and executed more that 150 events & marketing activities, across south India. Including Colombo and worked on more than 300 client proposals.
• Serviced clients like Nortel, Oracle, Sun micro systems, Henkel, CA etc.
• Vendor sourcing and management.

• Job function involved developing marketing strategy for the company & the brand
• Implementation of in-store branding & communicating offers to increase walk -ins
• Managed a team of 5 people in marketing
• Designed and Implemented customer loyalty programs targeted specially at women's.
• Launched new stores and managed end to end campaigns to increase walk- ins
• Coordinated with the creative & PR agency to create and implement branding and communication needs
• Managed all marketing communication - both internal and external

• Worked as Project Manager and Branch Head for one year
• Job Profile included (a) conceptualization of events & promotions (b) Monitoring and Quality Control (c) Planning, Execution of large scale events & winding up (d) Project allocation (e) Team building & motivation (f) Cost control & Profitability (g) Vendor sourcing & management (h) Co-ordination with Clients, (i) Closing & P & L (j) Lead Tracking
• Database management, profiling and validation
• Executed events for AXN, Sundaram Finance, IBM and Sun Microsystems

• Worked as Project Executive and was later promoted as "consultant promotions"
• Job Profile included execution of Promotions and joint promotions for clients across south India
• Clients Handled: CNBC, Bharat Shell, Microsoft, IPF, UNICEF, Ties2family.com, HP, Seagate etc
• Was awarded Star Performer for work done on Bharat Shell

• Space Selling for Tata Yellow Pages, Exporters & Industrial magazine "Search"
• Was involved in organising events like "Photo Asia' 99", " Daler Mehndi & Jagjit Singh" Show as loyalty program for regular advertisers of Tata Yellow Pages.