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غفران احتشام, Programmatic, Associate level

غفران احتشام

Programmatic, Associate level·MediaMint

الهند

بكالوريوس, Computer Science

الخبرة العملية

مجموع سنوات الخبرة: 4 سنوات, 4 أشهر

Programmatic, Associate level

مارس 2022 - حتى الآن

MediaMint

حيدر اباد، الهند

مارس 2022 - حتى الآن

« Ensured accurate pacing and budget allocation, implementing and verifying tracking for performance measurement.
+ Conducted regular optimization for improved campaign effectiveness.
+ Generated comprehensive performance metrics to evaluate campaign effectiveness.
+ Resolved technical issues by maintaining compliance with regulatory protocols and operational guidelines.
+ Ensured proper implementation of tracking validation codes.
. Maintain accuracy by identifying targeting errors in campaigns.
Conduct final review to identify issues before activation.

مجال الشركة:
الإعلان
الدور الوظيفي:
المحاسبة والتدقيق

Programmatic, Associate level 1

مارس 2022 - حتى الآن

MediaMint

حيدر اباد، الهند

مارس 2022 - حتى الآن

+ Handled campaign trafficking by correctly configuring and uploading creatives within the DSP.
+ Checked compliance of creatives with set technical standards and regulations.
+ Generated comprehensive reports tracking key performance indicators for campaigns.
+ Addressed and corrected service disruptions.
+ Executed bid adjustments to enhance overall performance.
« Trained junior team members on digital marketing tools and techniques, fostering skill development within the team.

مجال الشركة:
الإعلان
الدور الوظيفي:
المحاسبة والتدقيق

Digital Marketing Specialist

يونيو 2025 - مايو 2026

Bayt.com

دبي، الإمارات العربية المتحدة عن بُعد

يونيو 2025 - مايو 2026

Responsible for ensuring successful campaign delivery by meeting client objectives and maintaining platform standards. I actively contribute to revenue growth by identifying new advertising opportunities and maximizing performance. Through yield management strategies, I optimize inventory utilization to drive higher ad revenue.

Includes managing internal KPIs such as CTR, VCR, Viewability, CPM, CPA, ROI, and ensuring campaigns are efficiently paced and fully delivered within budget. I continuously monitor campaign performance, identify inefficiencies, and recommend workflow improvements to enhance operational excellence.

Develop and execute campaign strategies, including audience targeting, bidding optimization, and creative alignment. By making real-time adjustments such as bid changes, frequency capping, and audience refinement, I ensure campaigns consistently meet performance goals.

Additionally, I leverage reporting tools to track campaign delivery, validate data accuracy, and provide detailed performance insights. I collaborate closely with account management and internal teams to troubleshoot issues, resolve discrepancies, and deliver high-quality campaign results.

Overall, I focus on maintaining seamless campaign operations, optimizing performance, and delivering actionable insights that contribute to client success and business growth.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Programmatic Ad ops

مايو 2022 - مايو 2023

MediaMint

حيدر اباد، الهند

مايو 2022 - مايو 2023

+ Managed digital ad campaigns across multiple demand-side platforms.
+ Optimized campaign performance through ongoing monitoring.
+ Conducted regular performance reviews, identifying areas for development and rewarding achievements.
+ Investigated issues impacting organisational operations and service delivery to understand root causes, prepare detailed
reports and recommend corrective actions.

مجال الشركة:
الإعلان
الدور الوظيفي:
الخدمات المساندة

Intern

مارس 2022 - مايو 2022

MediaMint

حيدر اباد، الهند

مارس 2022 - مايو 2022

+ Concluded an extensive three-month internship emphasizing digital marketing strategies and campaign management.
Enhanced the efficiency of advertising strategies using data analysis.
+ Shadowed daily activities of office staff to gain understanding of scope of work.
+ Contributed to project management tasks, tracking progress and coordinating with team members for timely completion.
+ Participated in brainstorming sessions, offering innovative ideas for project improvements and problem-solving.

مجال الشركة:
الإعلان
الدور الوظيفي:
المحاسبة والتدقيق

التعليم

Siksha 'O' Anusandhan University

يونيو 2022

يونيو 2022

بكالوريوس، Computer Science

الهند

المعدل التراكمي (نقاط): 20 من 20

المعدل التراكمي (نقاط): 20 من 20

Computer Science and Engineering (CSE) focuses on the design, development, and management of software systems and computing technologies. It covers areas like algorithms, software engineering, artificial intelligence, data structures, cybersecurity, and networking. CSE professionals work on creating software applications, developing efficient algorithms, securing systems, and managing data. Key skills include problem-solving, programming, and mathematical modeling. It applies to fields like software development, AI, cloud computing, and robotics. Graduates can pursue careers as software developers, data scientists, network engineers, or cybersecurity experts, shaping the future of technology across industries.

Institute of Technical Education and Research

يونيو 2022

يونيو 2022

بكالوريوس، Computer Science And Engineering

الهند

المعدل التراكمي (نقاط): 20 من 20

المعدل التراكمي (نقاط): 20 من 20

AL-Kabir Polytechnic

أبريل 2018

أبريل 2018

دبلوم عالي، Computer And Cognitive Sciences

الهند

المعدل التراكمي (نقاط): 20 من 20

المعدل التراكمي (نقاط): 20 من 20

Computer Science and Engineering (CSE) focuses on the design, development, and management of software systems and computing technologies. It covers areas like algorithms, software engineering, artificial intelligence, data structures, cybersecurity, and networking.

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Bank Operations
Expert
Bank Operations
Expert
Accounting
Expert
Accounting
Expert
Project Management
Expert
Project Management
Expert
Campaign Execution
Expert
Campaign Execution
Expert
COMMUNICATION
Expert
COMMUNICATION
Expert
SERVICE
Expert
SERVICE
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
TEAM HANDLING
Expert
TEAM HANDLING
Expert
PROGRAMMATIC MEDIA BUYING
Expert
PROGRAMMATIC MEDIA BUYING
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
CAMPAIGN MANAGEMENT
Expert
CAMPAIGN MANAGEMENT
Expert
BUSINESS PERFORMANCE MANAGEMENT
Expert
BUSINESS PERFORMANCE MANAGEMENT
Expert
NETWORK TROUBLESHOOTING
Expert
NETWORK TROUBLESHOOTING
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
REGULATORY REQUIREMENTS
Expert
REGULATORY REQUIREMENTS
Expert
MARKETING EFFECTIVENESS
Expert
MARKETING EFFECTIVENESS
Expert
BUSINESS METRICS
Expert
BUSINESS METRICS
Expert

اللغات

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
The Trade Desk Edge Academy Certified: Executive Program.
General Electric, Human Resources Program
Google Project Management Certificate
Google Digital Marketing & E-Commerce Certificate
Google Al Essentials
Deloitte Technology Consulting Virtual Internship
Accenture Discovery Program
Campaign Manager 360, Google's enterprise-level ad management
Display & Video 360, Google's programmatic advertising platform.
Fundament of Digital Marketing, Google Digital Garage

الهوايات والاهتمامات

Traveling