MEA Content Marketing Manager
Schneider Electric
Total des années d'expérience :11 years, 8 Mois
- Set strategic priorities with zone and country management, for the development of customer centric content marketing strategies.
- Worked with local teams to develop the content marketing strategy, roadmap and editorial calendars that support business and marketing goals and in line with customer journey needs.
- Designed the zone’s nurturing process for marketing generated leads.
- Managed the implementation of the digital nurturing campaigns, in coordination with local and global teams, improving ROI on the different customer journey touch points.
- Leveraged global best practices and promoted its local adaptation.
- Analyzed content performance and promoted high-performing content.
- Drove engagement through social media, digital advertising, PR strategies and tactics.
- Developed and monitored the content marketing KPIs for the MEA zone.
- Acted with countries’ senior leadership as an advisor and change agent.
- Assisted the MEA VP Marketing in restructuring the zone marketing division.
- Managed the development of the strategic marketing communication plan aligned overall business strategy.
- Managed budget allocation ensuring cost efficient and demand generating investments.
- Directed the implementation of the integrated marketing communication plans.
- Managed all branding activities adapting global guidelines to local needs.
- Organized all company’s events, seminars and conferences and managed participation in exhibitions.
- Set the PR strategy and managed the relation with the press.
- Led the inbound marketing strategy, impacting considerably the opportunity conversion ratio.
- Led the transformation to a digital-first marketing approach with a key emphasis on web, digital content marketing, and demand generation.
- Responsible for the preparation and presentation of the Quarterly Marketing Report.
- Constantly monitored the marketing ROI with strong agility.
- Amplified locally the global corporate campaigns through internal and external communication.
- Managed and developed the field marketing country team through individual long term coaching.
- Developed and executed communication, media and press relation plans.
- Managed the company’s website from design to content.
- Managed all company’s events, exhibitions, conferences and sponsorships.
- Continually followed up with the advertising, media and PR agencies.
- Designed all OMT third party presentations.
- Developed and designed internal newsletters.
- Managed purchase and production of marketing collaterals.
- Performed competition analysis.
- Performed data analysis and sales volume reports for all Middle East markets, in preparation of Y+1 and new product introduction.
- Coordinated with the design, sales and production teams for the creation of new catalogs.
- Planned and followed-up the production schedule of all marketing tools.
- Continually updated the website back office data.
- Monitored competition’s activity.