Manager Product Enhancements- Middle East, North Africa & Pakistan
The Nielsen Company
Total years of experience :18 years, 6 Months
• Partner with operations to ensure accurate methodology and practice for all services
• Partner with operations to roll out new or enhanced initiatives aimed to improve the product quality
• Provide expert technical consultation to solve the complex client issues related to methodologies and data
• Monitor key indicators across all services for data quality tracking
• Work with client servicing teams to translate business questions into efficient research approaches that provide the necessary insights
• Provide knowledge leadership within company in methodology, research design and execution
• Provide consultation and effective solutions to the clients to understand audit data and drive growth
• To shape the strategic direction of the panel
• Ensure implementation of Nielsen quality standards in the research designs & execution
• Partner with key internal teams, including operations, data acquisition and data processing to ensure everything is done on schedule, with excellent quality, and to the client’s expectations
• Design, execute and supervise large scale retail universe establishment survey, estimate retail universe and write-up summary of findings
• Develop and maintain syndicated retail panel, generate monthly reports and ensure on-time clients deliverables
• Design and carry out ad-hoc research projects based on clients’ objectives to provide actionable consumer insights and effective solutions
• Analyze market research output using appropriate statistical technique to help understand consumer behaviour
• Provide consultation and effective solutions to the clients to solve complex problems
• Carryout complex data management and maintain large scale databases
• Work with the data collection and data processing partners to ensure everything is done on schedule, with excellent quality, and to the client’s expectations
• Monitor and maintain quality of monthly syndicated reports as well as the data through Nielsen global guidelines and update senior management about the data quality status through monthly Key Performance Indicators (KPI)
• Design, execute and supervise household universe establishment survey
• Design & maintain Consumer Panel
• Generate, evaluate and maintain quality of monthly syndicated data reports.
• Handling of queries coming from internal as well as external clients
• Analyze data by using appropriate statistical techniques
• Monitor product health on monthly basis and update management about the data quality status through monthly Key Performance Indicators (KPI)