Gustavs Gulbis

• Analyzed financial and operational performance of an Everfield portfolio company across revenue drivers, sales efficiency, pricing, churn, and cost structure, identifying €180K in EBITDA uplift opportunities (€150K from untapped revenue streams leveraging existing product infrastructure and €30K from cost optimization), representing 30% EBITDA expansion on a €600K base
• Identified and progressed enterprise accounts into active sales cycles for an SMS aggregator; accounts collectively processed 86M SMS annually, equivalent to approximately €2.6M or 139% revenue expansion opportunity, generated within two weeks
• Reallocated €50K marketing budget across channels for e-commerce client; increased revenue generation from €150K to €200K
• Built market entry and unit economics models for vehicle-sharing companies in Riga and Dubai, covering pricing, supply chain and scenario analysis

• Built deal-level financial models for SaaS and hardware contracts, analyzing ROI, total cost of ownership and payback periods for enterprise and public-sector clients
• Analyzed CAC, LTV, conversion rates and funnel economics to inform pricing decisions, sales and marketing resource allocation and revenue forecasting accuracy
• Exceeded revenue target by 20%, closed deals up to €300K, implemented a repeatable sales and expansion framework that improved deal economics and expanded margins

• Scaled the business to €30K in monthly revenue within 7 months; managed 20+ suppliers, cash flow, P&L and budgeting to reach break-even and profitability without external funding
• Led a 4-person cross-functional team across software development, marketing and operations; signed enterprise clients including Skonto Group and the State Revenue Service of Latvia
• Owned outbound sequences, Google and Meta paid acquisition, SEO, email campaigns, creative production and WordPress/WooCommerce

• Managed 6 key accounts (€150K - €1.1M); exceeded revenue targets and grew Scandinavian revenue by 30% YoY
• Completed 20+ in-market trips across Scandinavia, represented the company at trade shows in EU and USA
• Developed pricing and negotiation strategies based on account growth potential, volume economics and margin impact
• Expanded the customer base by 25%; assessed revenue concentration risk, account profitability and long-term growth potential across strategic accounts