Haifa Mohammed

• Managing marketing activities to ensure achieving Organization objectives and government strategies.
• Leading branding projects from concept to end report including budgeting and execution plan.
• Crafting procedures and guidelines on how the Organization brand should be employed (e-versions and printed)
• Developing and manage digital marketing campaigns.
• Directing the creative production of online and offline marketing assets, graphic designs, and video production, from the initial concept to finished product.
• Building necessary communication with government departments and internal units to understand their requirements and needs for their marketing campaign/projects.
• Measuring and analyzing marketing campaigns results for continuous enhancement and correction actions, when necessary
• Reviewing and reporting on analytics for website, social media and digital advertising.

• Worked with cross-functional Business Affairs teams in govt departments, free zone authorities, legal, International and Federal Authorities for licensing Aviation Business
• Advised on all Aviation Business establishment matters and the relevant Aviation Regulations
• Assessed, granted NOC for all aviation business in Dubai city and free zone areas
• Communicate with external entities like Dubai Economic department, Free Zone authorities on procedures and rules
• Worked with internal and external counsels to handle legal matters and litigation, oversaw aviation business compliance
• Maintained updated regulations from GCAA, IATA and ICAO
• Analyzed complaints, conducted investigations to resolve passenger disputes

• Managed the Airport Driving Permit System.
• Provided support to the Safety Training Manager in scheduling training and preparing training materials.
• Performed wide range of administrative and general office duties and support for the Safety department.
• Disseminate safety bulletins, internally and externally, to ensure compliance by parties.
• Prepared aircraft accident/incident reports and convey them to the GCAA.