Sales Manager (Riyadh- Dammam)
SAFID Saudi-Finnish Ducting co. ltd.
مجموع سنوات الخبرة :31 years, 4 أشهر
• Acquired experience in the field of Heating Ventilation and Air-Conditioning (HVAC) at a regional manufacturing leader in the Gulf market
• Increased knowledge in the construction material business to include Steel Ducting and HVAC accessories
• Secured several major contracts and sales right after the training period. Contributed significantly to a Team’s sales turnover of SR 215 million in 2012
• Acquired better exposure to engineering drawings, Autocad and technical side of the MEP field
• Actively prepared technical offers and submittals to clients and conducted presentations.
• Held responsibility for sales activities at BCIC during the critical 2009 world economic crisis with an understaffed department and was able to limit the sales drop
• Developed and improved sales in 2010 by around 45% compared to the previous year by pushing for deals with contractors and distributors Received training in Gerflor France and attended presentations at the Sport federations in Switzerland and acquired extensive knowledge about the product range and its installation
• Coordinated the 10 member sales team and arranged corporate bi-lingual presentations to major contractors and decision makers of Mega projects
• Visited and Closed deals with contractors in GCC at the request of management
• Realized comparative studies with competitive products and joint visits to customer thus helped sales team securing deals
• Provided induction training to all new sales staff including managers of Riyadh and Bahrain areas
• Received training on the Environmental issues and provided assistance to the sales team when they face requests in this field
• Occasionally helped clearing merchandise at the Airport when customs clearer encountered difficulties
• Handled Customer complaints for BCIC and Gerflor
• Received training at this fortune 500 construction business in Saudi Arabia and held full responsibility of specifying the factory’s product range at the engineering consultants
• Devised own marketing and promotion material including a movie about the company, PowerPoint presentations, introduction letters, company profiles, all this being almost non-existent at that time
• Visited more than a hundred different consultants and engineering designers and owners of sizeable projects and arranged for dozens of Powerpoint presentations to decision makers in 5* hotels
• Documented success in specifying the manufacturer’s products at many projects in KSA thus contributed to a verifiable increase in sales namely at the Eastern Province office
• Successfully held the responsibilities of direct sales and managing the office staff which triggered a sales increase. Sales turnover hovering around 15 million Riyals yearly.
• Helped management take major decisions by providing detailed market intelligence and studies as well as comprehensive sales reports
Planned and launched a company that grew rapidly to be the leader in its field in the Lebanese market. The activities of the company ranged from import and export of industrial materials, to packaging and retail distribution
• Initiated and maintained close ties with suppliers in Germany, France and China through frequent business trips
• Achieved financing deals with banks in Lebanon in order to set up the company and proceeded with the staff hiring based on a professional business plan and secured stock rotation several times a year
• Elaborated a marketing plan that included shop-within-a-shop formats realizing a turn-over of around 1 million US dollars yearly
• Negotiated with around 100 shop owners including major retailers and supermarkets in Lebanon to implement an in-store cube-format merchandise display, product assortments, pricing structures, sales allowances, rebates and monthly promotions.
• Planned and coordinated the participation and designed the booth at Lebanese trade shows
• Managed a group of employees including accountants, stock keepers, sales people, and merchandisers to cover the Lebanese territory
• Prepared and gave AutoCAD lectures to 120 Junior Engineering students on weekly basis for 2 consequent semesters while professor was on leave
• Prepared and arranged for experimental lab classes for AutoCAD and conducted Q & A sessions and problem solving sessions.
• Received praise from the Dean of Engineering and Architecture for leadership skills and the ability to work under pressure
Ongoing Thesis
Masters of Eng. Management, School of Engineering and Architecture, Ongoing American University of Beirut French Bacalauréat (Math and Physics), 1989 Collège Maristes Champville in joint program with Lyon, France Certificate in Negotiation Skills Program, 2005 Meirc Training and Consulting, UAE Certificate in Sales Management Program,2008 Meirc Training and Consulting, UAE