Hadi Baghdadi, Head of Sales - Home Appliances

Hadi Baghdadi

Head of Sales - Home Appliances

LG Electronics

Location
Saudi Arabia
Education
Bachelor's degree, Bachelor Electrical, Electronics & Telecom Engineering
Experience
18 years, 2 Months

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Work Experience

Total years of experience :18 years, 2 Months

Head of Sales - Home Appliances at LG Electronics
  • Saudi Arabia - Riyadh
  • My current job since September 2023
Sales Head - Home Appliances at LG Electronics
  • Saudi Arabia - Riyadh
  • My current job since September 2023
Senior Category Manager at Xcite by Alghanim International
  • Saudi Arabia - Riyadh
  • October 2016 to August 2023

X-cite by Alghanim Electronics is the largest multi-brand electronics retailer in Kuwait & KSA with a collection of over 300
global brands. X-cite is where technology meets excitement delivering a dynamic, convenient and shopping experience.


Responsibilities:
Track record of success analyzing data and insights to determine industry trends in relation to assigned product
categories. Capable of devising long-term development strategies determining product positioning to maximize visibility.
•Create and implement pricing, promotion and assortment for each assigned product category
• Managed shelf schematics for product categories, based on detailed analysis of past performances
• Negotiate and collaborate with vendors and suppliers to ensure procurements of products in a timely manner
• Provide training and development to store level managers and specialists
• Communicate pertinent information such as merchandising plans, ad plans and price changes to support offices and
operation teams
• Create annual business plans and budgets based on company initiatives and market trends
• Ascertain that store inventory levels were within company standards and report any discrepancies
• Conduct post promotional analysis to ensure that sales are properly tracked and profit results are made evident
• Effectively handled budget deployment and revenue for assigned categories.

Senior Product Manager at United Matbouli group (Samsung)
  • Saudi Arabia - Jeddah
  • December 2012 to October 2016

United Matbouli Group (UMG) Is the Industry leader of electronics and home appliances across all products and drives for ensuring its existence for future generations.

Responsibilities:

o Planned, launched & established stable markets for multiple Home Appliances & Consumer Electronics products.
o Define product strategy and roadmap. Product Planning & research.
o Developed effective business strategies and delivered significant increase in the sales of premium and high-end products, eventually earning higher margins and revenues for the company.
o Maintaining and updating the factories with product and price comparison reports with respect to the competition, and monitoring market intelligence.
o Conducting in-depth analysis of consumer behavior, purchasing trends, channel marketing effectiveness.
o Channel sales & distribution management and overall sales performance on a kingdom-wide.
o Conducting factory visits on an annual basis to oversee product development and re-engineering business plans accordingly to place Samsung as the preferred brand in every segment.
o Building, sustaining and managing key business accounts, strategic partnerships and customers in the B2B segment in order to create repeat and referral business.
o Working with Advertisement agencies to plan and initiate ATL & BTL marketing campaigns, communication drives and brand placement activities. Designing of Advertisement and market implementation.

o Retail Sales for Samsung mobile, laptop & accessory : Managing mobile Sales, promotion and trade schemes throughout 35 outlets kingdom-wide. Responsible for Inventory Management and Stock Planning.

Sales Manager at Al Harbi Telecom
  • Saudi Arabia - Riyadh
  • April 2012 to December 2012

Al Harbi Telecom (AHT) is a world-class prime solutions creator, integrator and high-end Telecom systems provider known for its rapid, innovative, and agile technology fusions that are uniquely delivered to our global customers and strategic partners in Defense, Homeland Security, health, Telecom & IT sectors. Fast-growing and widely diversified,

Responsibilities:

o Strong understanding of switching systems, mail, cabling, PBX, fiber optics and satellite communication.
o Capable of providing high levels of technical and telecommunications engineering support.
o Product Sales including WAN, Internet, P2P, VOIP & Video Conferencing.
o Familiarity with Telecommunications: Voice, Data, ISP and Networks

Product Manager at ABANA Enterprises Group Co.
  • Saudi Arabia - Riyadh
  • July 2008 to March 2012

ABANA is an industry leader with 40 years of experience in providing innovative, high-performance, and value-added products, software solutions, and managed services to the financial and telecommunication sectors in KSA.

Responsibilities:

 Appointed by Company’s President as team leader for major bank modernization project. Managed full scope & field deployment for Middle East’s first-ever Talaris Teller Cash Recycler (TCR) solution.
 Managing diversified portfolio of products including: Self-service terminals, Automated Teller Machines, Kiosks. Teller Assist Terminals, Monitoring Solutions, Cash Management, etc.
 Developed business plans, market analysis, sales collateral and proposals in response to RFPs. Managed vendors and negotiated contracts in the best interest of the company and ensured delivery of products, with
 Transformed customer banking experience and improved operations through implementation of new technology. Eliminated cash reconciliation issues, reduced average transaction time and allowed for redirection of tellers’ efforts to focus on more value-added business activities.
 Best cost from manufacturers to warehouse meeting ETA and at optimum cost.
 Bid Management & Vendor Management. Closely involved in pre-sales, presentations.
 Successfully introduced several new products from concept to deployment.
 Successfully negotiated and implemented POCs which led to continuous revenue generating projects

Sales & Project Engineer at Communication Channels
  • Saudi Arabia - Khobar
  • March 2006 to June 2008

CKOM is the Communication Division of J. AL-JASSIM ELECTRONIC EST. Established during the year 1983, originally specialized in Electronic components, Hardware/Software, and offers clients a full spectrum of the equipment & services. Having a wide network of offices, companies & dealers in Saudi Arabia, Gulf area and other regions of Arab countries.

Responsibilities:

• Customer focus and orientation - Meet the expectations and requirements of internal and external customers; gathers information directly from the customer and uses this information to improve products and services. Acts with the customers in mind; begins and consolidates effective customer relations, earning their trust & respect.
• Visit job sites and follow up of installation process. Train the contact’s personnel in usage and installation.
• Completed projects in; Communications, Internal Networking, Security Systems, Wireless Technologies, Mobile Boosters, CCTV, IP Cameras, IP Phones, AVS, PBX's, Time Attendance System.
• Proficient in UTMA Technology (Thin Client Ultra Thin Multi Access) setup to computer terminal.
• Assigned as Area Sales Manager in Riyadh (2008) Managed the 'Intelligence hall' project for Ministry of Education and subsequently won the project against biggest IT companies.

Education

Bachelor's degree, Bachelor Electrical, Electronics & Telecom Engineering
  • at October 6 University
  • December 2005

UNERGADUATE CAREER-RELATED STUDIES Communication All [5 Levels] Satellite Communication Mobile Communication GSM Networks Signal Analysis Power Electromagnetic Waves [3 Levels] Electronics [5 Levels] Circuits [3 Course] Fiber Optics Networking Logic LAST YEAR PROJECT: (Grade obtained: Excellent)

Specialties & Skills

Pre sales Technical Support
Sales and Marketing
Project Work
Consumer Retail
Business: Product management, Pre-sales, proposals, account management
Strong commercial approach and influencing skills. Strong presentation and analytical skills.
Team Managment
Problem Solving
Promoter & Merchandising
Market Analysis
Technical: telecommunication, banking automation, IT, security systems, system integration

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Advanced Negotiation Skills (Training)
Training Institute:
Ernst & Young
Date Attended:
September 2014
Duration:
24 hours
Financial for non Financials (Certificate)
Date Attended:
December 2014
Q-Matic Road Show Event (Training)
Training Institute:
Q-Matic Corporate
Date Attended:
October 2011
Banking Automation Training (Training)
Training Institute:
Talaris Limited.
Date Attended:
May 2008
Voice Over IP and IP Telephony (Training)
Training Institute:
Vodafone Egypt
Date Attended:
March 2004
Video Streaming and Multimedia Using Mobiles (Training)
Training Institute:
Fast Lane Company (Cisco Partner)
Date Attended:
March 2004

Hobbies

  • Sports
  • Reading