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Hadi Baghdadi, Head of Sales

Hadi Baghdadi

Head of Sales·LG Electronics -LGE

Saudi Arabia

Bachelor's degree, Electronic Engineering

Work experience

Total years of experience: 20 years, 2 months

Head of Sales

September 2023 - Present

LG Electronics -LGE

Riyadh, Saudi Arabia

September 2023 - Present

Leading national sales strategy across Saudi Arabia for on of world’s largest consumer electronics company.

Key Contributions:
• Lead national sales strategy for the MDA & SDA Appliances divisions across Saudi Arabia.
• Oversee pricing strategy, P&L performance, and competitive market positioning kingdom wide.
• Develop and execute sales strategies to expand market share and strengthen revenue streams.
• Deliver large-scale B2B, B2G projects from acquisition to completion.
• Analyze market trends, and competitor activities to identify new business opportunities and areas for growth.
• Executed comprehensive Go-To-Market (GTM) plans, focusing on market segmentation, competitive analysis, and customer acquisition to increase LG market share.
• Build and maintain strong relationships with key clients, retailers, distributors, and other strategic partners.
• Manage Key Account Management team and drive performance across retail and distribution channels.
• Monitor and analyze sales data, customer feedback, and market trends to generate actionable insights.
• Negotiate and finalize contracts and agreements with clients, ensuring mutually beneficial terms and conditions.

Company industry:
Consumer Electronics

Senior Category Manager

October 2016 - August 2023

Xcite by Alghanim International

Riyadh, Saudi Arabia

October 2016 - August 2023

Managed full category P&L and strategic growth within one of the MEA region’s largest electronics retailers.

• Developed category growth strategies, pricing models, and promotion planning.
• Negotiated with global vendors to optimize margins and procurement strategies.
• Launched new product lines, increasing category revenue and expanded market share.
• Develop comprehensive marketing plans and strategies. Manage brand & price positioning.
• Led team of buyers and supervisors to drive category performance across stores and online channels
• Controlled store inventory levels in line with company standards and implement action plan for liquidation.
• Effectively handled monthly budget closing and revenue for assigned categories in line with company target
• Drive strategic negations to deliver top - and bottom- line growth. Build long-term relationships with vendors.
• Proven ability to expand market share by launching new product lines, upselling and cross-selling techniques.
• Led sales forecasting and PSI planning, optimizing stock levels, improving demand accuracy and reducing risk.

Company industry:
Retail & Wholesale

Senior ProductManager

December 2012 - October 2016

Samsung (United Matbouli Group)

Jeddah, Saudi Arabia

December 2012 - October 2016

Managed product portfolio strategy and sales growth for Samsung brand across all Saudi Arabia.

Key Contributions:
• Developed product strategy and roadmap, pricing positioning, and market entry plans.
• Increased sales of premium product segments, improving margins and profitability
• Built and maintained strong B2B partnerships and key accounts
• Managed kingdom-wide channel distribution, channel expansion plans, and sales performance
• Responsible for Inventory Management and Stock Planning region wise (Eastern, Central, Western)
• Conducting in-depth analysis of consumer behavior, purchasing trends, channel marketing effectiveness.
• Worked closely with marketing agencies on ATL and BTL campaigns. Brand activities and market implementation.
• Managed Retail Sales for Samsung mobile, laptop & accessory throughout 35 outlets kingdom-wide

Company industry:
Retail & Wholesale

Senior Sales Manager

April 2012 - December 2012

Al-Harbi Telecom

Riyadh, Saudi Arabia

April 2012 - December 2012

Managed telecom solution sales including wireless systems, WAN, WIMAX, VOIP, Fiber, and video conferencing

Key Contributions:
• Responible for selling switching systems, mail, cabling, PBX, fiber optics and satellite communication.
• Providing high levels of technical and telecommunications engineering support.
• Product Sales including Wirless System, WAN, WIMAX, Internet, P2P, VOIP & Video Conferencing.
• Executed projects related to Telecommunications: Voice, Data, ISP, Fiber optics, Network.

Company industry:
Telecommunications

Product Manager

July 2008 - February 2012

ABANA Enterprises Group Co.

Riyadh, Saudi Arabia

July 2008 - February 2012

Led banking automation solutions and major financial sector projects.

Appointed by Company’s President as team leader for major bank modernization project. Managed full scope & field deployment for Middle East’s first-ever Talaris Teller Cash Recycler (TCR) solution.
o Managing Self-service terminals, ATMs, Kiosks. Teller Assist Terminals, Monitoring Solutions, Cash Management
o Developed business plans, market analysis, sales proposals and RFP responses.
o Managed vendors and negotiated contracts and ensured delivery of products, with
o Bid Management & Vendor Management. Closely involved in pre-sales, presentations.
o Successfully negotiated and implemented POCs which led to continuous revenue generating projects
o Transformed customer banking experience and improved operations through implementation of new technology.
o Eliminated cash reconciliation issues, reduced average transaction time and allowed for redirection of tellers’
o Best cost from manufacturers to warehouse meeting ETA and at optimum cost.

Company industry:
Banking

Project Sales Engineer

March 2006 - June 2008

Communication Channels

Khobar, Saudi Arabia

March 2006 - June 2008

Delivered communication and IT projects, security systems, networking, CCTV, access control, IP telephony

• Handling sales target for and visiting job sites to follow up installation process. Training of sales staff.
• Completed projects in: Communications, Internal Networking, Security & Wireless Systems, Mobile Boosters,
CCTV, IP Cameras, IP Phones, PBXs, Storage solutions, ATS (Time Attendance System), UTMA Technology.
• In 2007, I was assigned as Area Sales Manager in Riyadh to manage the Intelligence hall project for Ministry of Education and subsequently won the project against biggest IT companies.

Company industry:
IT Services

Education

October 6 University

August 2005

August 2005

Bachelor's degree, Electronic Engineering

Egypt

GPA (point): 4 out of 5

GPA (point): 4 out of 5

Skills

Pre sales Technical Support
Expert
Pre sales Technical Support
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Project Work
Expert
Project Work
Expert
Consumer Retail
Expert
Consumer Retail
Expert
Retail
Expert
Retail
Expert
Business: Product management, Pre-sales, proposals, account management
Expert
Business: Product management, Pre-sales, proposals, account management
Expert
Team Managment
Expert
Team Managment
Expert
Problem Solving
Expert
Problem Solving
Expert
Promoter & Merchandising
Intermediate
Promoter & Merchandising
Intermediate
Market Analysis
Expert
Market Analysis
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Project Work
Expert
Project Work
Expert
Consumer Retail
Expert
Consumer Retail
Expert
Retail
Expert
Retail
Expert
Pre sales Technical Support
Expert
Pre sales Technical Support
Expert
Strong commercial approach and influencing skills. Strong presentation and analytical skills.
Expert
Strong commercial approach and influencing skills. Strong presentation and analytical skills.
Expert
Technical: telecommunication, banking automation, IT, security systems, system integration
Expert
Technical: telecommunication, banking automation, IT, security systems, system integration
Expert
E COMMERCE
Expert
E COMMERCE
Expert
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
ELECTRONICS
Intermediate
ELECTRONICS
Intermediate
FAST MOVING CONSUMER GOODS
Expert
FAST MOVING CONSUMER GOODS
Expert
MARKETING
Intermediate
MARKETING
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
SALES
Expert
SALES
Expert
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate
WHOLESALING
Intermediate
WHOLESALING
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Memberships

Saudi Council of Engineers

Member of Engineers

February 2010

Training and Certifications

Certifications
Financial for non Financials
Dec 2014

Training
Advanced Negotiation Skills
Ernst & Young
Sep 2014
Q-Matic Road Show Event
Q-Matic Corporate
Oct 2011
Banking Automation Training
Talaris Limited.
May 2008
Voice Over IP and IP Telephony
Vodafone Egypt
Mar 2004
Video Streaming and Multimedia Using Mobiles
Fast Lane Company (Cisco Partner)
Mar 2004

Recommendations

Mohammed Joharji

May 2016

May 2016

Marketing Support Manager ( retail operations manager)Colleague

I have worked with Mr. Hadi A. Baghdadi for 3 years in our marketing department. He has demonstrated wonderful initiative and a positive attitude. Both qualities have made him a valuable member of our team. It is with pride that I recommend him for any marketing associate position.

Waleed Zien Eldien

May 2016

May 2016

National Trade Marketing ManagerColleague

"Hadi is one of the most thoughtful, knowledgeable and professional people in Product Management. I had the privilege of working with Hadi at United Matboli Group. Whether during his Marketing roles or Product Management , Hadi has always executed at a high standard with enthusiasm and commitment. As a Product Manager, Hadi was a true pillar during the Development process. His ability to gather information and make strong business decisions was greatly appreciated. Hadi is a thorough professional, an excellent listener, and always seeking the common ground. You could always count on Hadi for his judgment during the crucial times of a project. I would confidently recommend Hadi to any company

Sari Linjawi

May 2016

May 2016

Communication & Customer Relation Manager- (TSM) A subsidiary of United Matbouli GroupColleague

Mr. Hadi is a hard-working individual who knows how to get the job done quickly and effectively. He works well as a part of a team and can function as a leader when required. He has always exhibited superior communication skills and gets along well with staff and supervisors. He is highly respected by colleagues, customers and management.

Mohammed Anwar Mohammed

Aug 2008

Aug 2008

Marketing & Business DevelopmentManager

Hady was a sincere employee, I appreciate his quest for excellence and ability to hadle the task assigned to him in a professional manner. He succeeded in more 90% of jobs given to him and developed very good customer relationship. He was an asset to my company Ckom. I highly recommend Mr. Hady Boghdadi to any Managerial position, where I am sure he will acheive the targeted goals and work for the growth of company. He is always willing to accept new challenges and well understands his responsibilites.

Hobbies

  • Sports
  • Reading