Free Lancer
hotelier consultant/Free lancer
مجموع سنوات الخبرة :43 years, 3 أشهر
Trained hotelier in top management, how to make successful hotel opening, work under pressure, sign contracts, time management, how to handle guest complains .. budget and targets achievement .. how to face shortage of staff .F&B sales and Marketing creativity, working on deadlines, guest satisfaction, staff coaching, on job training, staff incentives & penalties
I got that solid experience since I was assigned for 3 hotel openings with different hotel chains ( Makkah Hilton 650 rooms&suites at that time/ Meridien Jeddah 284 rooms & suites(Reopening) and Movenpick Anwar El Madinah 1255 rooms & Suites biggest Movenpick in the world). Also assists new travel agencies opening, for how to tackle business among aggressive competitions, staff set up, identify objectives and comp. goals, business trips, sign contracts
Biggest Movenpick in the word(1255 rooms&suites)... made the hotel opening successfully.. arranged FF&E, staff recruitment, sales &marketing strategy, F& B implementation. enter new IT system.( Spent 4 years at Movenpick Company in different positions starting as DOSM to GM).
One of most most difficult tasks I took, due to very limited time to open, huge staff shortage due to new visas regulations, staff training, short of SOE and FF& E.. however, manage to overcome all these obstacles while we were approaching the 2 very peak seasons ( Ramadan & Hajj). Managed to Encourage all staff to work hand in hand with team work spirit. worked with my own hands especially during meals time at the different outlets created very high working spirit and energy among all employees regardless of their positions or ranks. We were very much appreciated by guests in spite of the shortage indicated before.
2004 Movenpick Al Nawras/ Jeddah- KSA
Director of Sales & Marketing
100 luxurious villas, 3 restaurants and one meeting room, private
swimming pool for each villa and fitness center.
Managed to cut down expenses and create special attractive packages during peak seasons. Achieved budget and also creating attractive
programs for outsiders and hotel guests.( It was specific mission to adjust sales & marketing department in a very limited time0.. done successfully, achieved targets, increased average.room rate & rev par. create new attractive collateral, adjust mailing lists in a professional manner, set PR & Promotions effectively together with F& B Department., creating big demand for outsiders, corporate accounts, new package implementation. Reduced cost of sales mainly in F& B it was one of our major tasks by sharing other parts like well known sponsors for advertising campaigns and printing materials. Working very close with Front office to fill gaps in needed periods with additional benefits at very low cost. After that successful mission I was promoted to become General Manager at Movenpick (anwar al Madinah) in KSA
Le Meridien Al Hada KSA
General Mananger
Half renovated property 111 rooms&villas and suites, two restaurants, one coffee shop, two banquet rooms, two meeting rooms, swimming pool, in less than 3 months managed to gain profit, making high productive spirit and motivation among the short number of staff in hardship area added major touchups inside and outside the building for those non renovated areas such as, restaurants, swimming pool, banquet rooms, and hotel facades, creating immediate packages with intensive media coverage which reflects very positively to hotel total revenue with 45% over budget.
Update outside catering department with new equipments, new china and glass ware mainly for VIP.
Establishing strong business relation ship with major productive
companies and key personnel to guarantee flow of repeated business.
2002 Meriden Jeddah- KSA
Director of Business Development
285 rooms& suites and 12 villas
Promoted from DOSM for achieving the targets and
Making 29% profits over budget, create special room and F&B packages, opened Morocco restaurant considered the best in Jeddah in addition to the other 3, restaurants, coffee shop, swimming pool, tea room, fitness center and tennis courts large ball room for 600 pax.
2000-2002 Meridien Jeddah KSA
Director of Sales and Marketing
Opened new and very potential markets with Far East countries, Turkey, Egypt, became first business hotel in town and most elegant banquets and outside catering facilities, over budget achievements.
1998-1999 Alex Real estate company
General Manager
Most famous company in Egypt with very high capital,
Building modern large cities and luxurious compounds in KSA and Egypt, and Hotels such as Four seasons in Cairo and Sharm El shikh.was very good experience to tackle this field dealing with millions dollars, connecting with top VIPs, managed to utilize the hotel skills to achieve the targets with new and strong strategy.
1996-1997 Makkah Rooms &suites and Towers, and shohada Hotel-KSA
Director of sales and Marketing
1600 units, 5 restaurants, 450 shops,
Established very strong business relations ship with major tour operators in the Far East, Egypt, Turkey, USA, Gulf countries and North Africa.
started at reception in Ramses Hilton / sales 7 marketing executive /International sales Manager/Executive assistant Manager in Makkah Hilton.
Worked under very high pressure, hotel had no kitchen or outlets during very high season, managed to create an alternative areas as outlets, managed to cover the short of staff by getting immediate
extras and casuals. The hotel has 1200 rooms, 55 suites, 6 outlets
which were finished after the peak season.
1994-1996 Makkah Hilton
Executive Assistant Manager
Very much involvement to build up and hire staff from ZERO., 650
rooms and suites, 4 outlets, 1500 pax ball room.
Set up strategically rooms, sales and Marketing plans and strategy & F&B plans, determine all hotel FF&E
all hotel furniture.
Was really a good experience to start from scratch in operating a big
5 stars hotel.
1993-1994 International Sales Manager -Hilton Jeddah/KSA
Raised Hilton flag for the first time in KSA promoting 150 Hilton hotels world wide, creating very attractive incoming packes to these hotels, established very strong busib\ness relationship in Jeddah with high authorities, embassies, and major corporate companies, tour operators and travel agents.
1987-1992 National Sales Manager-Hilton Based In Cairo/Egypt
900 rooms&Suites,
Strong business relationship with corporate accounts, covering Gulf Countries and created potential packages.
Promoting 3 other Hilton hotels with 656 rooms. Also Nile Cruises with total 120 cabins.
Opened International Sales office in Kuwait in 1990 before Iraqi invasion. generating big volume of outbound business to Europe, USA and North Africa.
1984-1987 Ramses Hilton - Cairo/Egypt
Sales Manager- 900 rooms and suites as indicated above.
Managed to achieve our targets and at the same time took extra responsibilities to sell and promote Nile Hilton 500 rooms.
1983-1984 Ramses Hilton -Cairo/Egypt
Asst. sales Manager/ in charge of Travel and corporate accounts. Strong business relationship with major tour operators, travel agents
1981-1983 Ramses Hilton - Cairo/Egypt
Front office and sales
Attended many Sales& Marketing courses and other management
courses in USA, Europe, and North Africa
Ba .. business Adminst& management
BA_ Cairo University 1978 in Business Administration Having different certificates in sales& Marketing, Management during the entire period in hotels mentioned. Intensive Management & departments head training at Nile & Ramses Hilton. spent 6 months with F&B, Banquets Sales & Marketing executives courses in Vienna. Sales & Marketing Management training in Abu Dhabi. Sales & Marketing Management in Cairo. Basic sales training in Fujirah. Attended ITB & ATM, Kuwait Tourism Exhibition, Lebanon Tourism Exhibition, Tunisian Tourism Exhibition. Started my Carrere at Ramses Hilton in Cairo at Rooms Division. Then selected to join Sales & marketing Department 1982. I was in charge on each segment in particular (Travel, corporate, incentive, banquets & conference ). I also got additional tasks to sell incoming business from KSA, Kuwait and UAE). Managed to establish and create very strong and fruitful Markets from KSA & Kuwait to Egypt generating huge business and benefits mainly to Ramses Hiton, and Nile Hilton at that time continuously from 1983 to 1990. I have created National Sales offices in 1990 at the countries which do not have Hilton Hotels at that time, started with Kuwait, then Jeddah then promoted and opened Makkah Hilton in 1994.. It was brilliant idea very much appreciated by Hilton International headquarters. I also shared the negotioations of Makkah Hilton together in Jeddah together with Mr. Ahmed Nahas (X president) Hilton Middle East & Africa till closed the deal.