Digital Marketing Director
Leo Burnett
Total des années d'expérience :13 years, 3 Mois
Consult and lead on annual communication strategies for all clients.
Assess and finalize key strategic partnership opportunities for both agency and clients.
Manage a staff of diverse professionals that
include social media, performance, planning, creative, design, development, trading & finance.
Serve as a resource for the creative team in the development of insight driven proposals from opportunity identification through to solution proposition.
Build client relationships and elevate key senior client relationships.
Participated in the re-structuring of VML Y&R office in Cairo to act as a regional digital kitchen for all the MENA region offices
Established the Social Media Department’s guidelines and documentations including the SM kit, SM strategy format, and SM reports templates
Collaborated with agencies’ departments for the development and execution of the agency's business development strategy
Led the strategy and communication for social media, as well as the content creation and distribution, across all industries
Led a team of 20 social media professionals, managing and maintaining +30 accounts across all industries
Drove expansion from social media execution, to digital communication as part of comprehensive content strategies
Developed fresh and effective strategies across the different social networks tied with aggressive KPIs
Monitored the latest digital trends, analyzed and evaluated them, and integrated the relevant ones within the workflow
Owned the external communication with decision makers across the biggest brands, and harnessed the internal communication with the team
Heading the social media and content creation operations for the agency's clients, including strategy establishment, content development, community management, and analysis and optimization
Heading the agency's internal content development strategy, including content planning, writing, and distribution
Collaborating with the various stakeholders to develop campaigns for existing and potential clients
Lead the following teams, Data analytics, Content development, Social media management & creative
Worked closely with the media team (traditional and digital) to optimize our spending according to the insights generated
Participated in the integrated strategies team
Followed up on all digital disciplines
Awards
Dubai Lynx 2016 - Best use or integration of user generated content - Silver Award - #ThisIsEgypt
Dubai Lynx 2016 - Integrated campaign - Silver Award - #ThisIsEgypt
Set and measured Social Media team KPIs
Measured the social media performance across all Social Media presence in order to ensure that the brand’s online presence is achieved in the best possible way
Analyzed posts impact based on website views, revenue generated, cost minimized & customer’s feedback
Monitored & sized the online crisis against the brand & delivered the full picture to the management team with best recommendations to take the right decision
Lead the social media strategy process
Lead a research and development team responsible for social media community management and enhancing the internal processes of the Social Media Department
Lead the agency pitching process
Managed the foundation online presence and the development of content to be published in all digital media channels
Provided written and editing support for all foundation communication including all promotional material (press releases, newsletters and reports)
Was responsible for the organization of the first storytelling festival in the streets of Qena
Participated in the organization the first Mediterranean writers conference “Identities in Motion” in collaboration with BA Alexandria, Allianz Cultural Foundation and the Literary Colloquium of Berlin
Pitched to new clients
Implemented clients' Social Media marketing strategies
Developed crisis management plans for clients
Led a team of Social Media Executives
Researched the latest advancements in the Social Media scene
Awards
Dubai Lynx 2013 - Best Use of Social Media - Silver Award - Axe “Wingman”
Dubai Lynx 2013 - Best Use of Social Media - Finalist - Axe “Footy”
Mena Effies 2013 - Best Use of Social Media - Bronze - Axe “Wingman”
Mena Cristal 2014 - Best Use of Social Media - Gold - Axe “Wingman”
Participated in the initiation of the “Online Operations Department”
Responsible for managing all of the online assets of Nile Radio Productions (Nogoum fm, Nile fm & Nogoum Records)
Successfully transformed the online operations department from infancy to become a revenue driver to the company through digital monetizing produced content on YouTube