national sales and marketing manager
technocrete
Total years of experience :19 years, 1 Months
Setting annual sales plans based on geographic and accounts nature • Preparing annual sales forecast with market insights into consideration • Supervising sales performance in terms of projected Vs. actual on monthly bases • Designing market insights framework • Setting annual marketing objectives based on yearly board brief • Overlooking annual marketing strategies and abstracting annual and monthly activities
scanned the market for new projects/ construction companies
preparing annual marketing and sales plans and follow up with sales progress
handling all marketing activities onground, btl send digital
designing and implementing loyalty programmes
conducting periodical market survey in terms of prices, new entries, new products ranges and trends
designing and executioannual of annual marketing and sales plans
established business ties with major construction consultants
Planning annual marketing activities which matches with overall organizational objectives • Allocating annual budget for marketing activities. Taking into consideration MRI • Supervising implementation of all digital communication activities • Supervising implementation of all BTL communication activities • Supervising implementation of on ground activations • Working closely with creative agencies • Working closely with printing presses • Working with Public Relations agencies • Conduct a monthly marketing audit • Assigning monthly and weekly tasks to team members
• Creating new brands for group products
• Preparing the annual marketing plan for the group
• Developing the online channel
• Organizing the group’s trade fairs in many locations round the world
• Supervising the packing development of the group’s products
• Developing all the group’s printing martial
• Conducting periodical market analysis
• Design and implement marketing activities for McDonalds through the year
• Measure sales impact through advertising campaigns
• Work on market research to identify consumer behavior
• Conduct market research to identify major competitors in local market
• Work closely with advertising agencies to ensure the right message reaches our target
audience
• Engaged in the Full Trade census executed by the Nielsen Company.
• Supervised all filed operations, including data collection back checker.
• Planning for field operations.
• Created project extensions to new customers.
• Conducted primary data validity.
• Conducted periodic reports on field progress.
• Supervised data entry.
• Conducted final report and presentation to customers.
• Developed and managed marketing activities to support Allianz Egypt in achieving their
objectives and targets within non-life segments
• Worked on developing new products for the company within Egyptian Market
• Develop distribution channels for the company services
• Followed up on yearly targets that were set for each channel and prepared both monthly and
quarterly reports on year to date results
• Conducted Market Research for new and existing non-life products
• Was a member of non- life products development committee