Marketing Manager
iGrow
مجموع سنوات الخبرة :17 years, 7 أشهر
SUMMARY
As iGrow Marketing Manager, I am responsible for the outbound marketing activities for iGrow products from crafting the messaging and positioning to creating sales channels by conceiving and develop innovative marketing programs that drive demand within target markets covering MENA with focus on GCC.
Furthermore, I’m in charge of developing the marketing strategy for the company in line with company objectives, managing all marketing activities and taking steps to measure, enhance, and enrich the position and image of iGrow through various goals and objectives.
PRIMARY RESPONSIBILITIES
• Plan marketing and branding objectives.
• Prepare marketing strategies
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Create and advise strategy and themes for designing print ads and publications.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging and positioning iGrow.
• Lead all areas of content generation and production across all media platforms.
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified business development opportunities.
• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners.
• Consult with product development personnel on product specifications from business analysis perspective.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers.
• Initiate market research studies and analyze their findings with a close eye on market trends, and competition.
• Sales enablement - communicate the value proposition of iGrow products to the sales team and develop the sales tools that support the selling process of iGrow products
My role involves managing business in a portfolio of accounts within MENA (with focus on GCC), Europe and US. Core responsibility involves making account decisions with top management, managing revenue and growth objectives, being accountable for customer and partner satisfaction.
I am responsible for developing long-term relationships with my portfolio of assigned customers, connecting with key business executives and stakeholders. As well as liaising between customers and cross-functional internal teams to ensure the timely and successful delivery of my company's solutions according to customer needs.
Job responsibilities include but not limited to:
1. The primary responsibility is to ensure attainment of revenue and associated targets for the company
2. Drive effective company and account planning for the assigned customer base and ensure that plans are aligned to both revenue and strategic outcomes for business.
Operate as the lead point of contact for any and all matters specific to your customers
3. Drive customer and partner satisfaction through understanding customer needs, providing responsive service to customer issues, integrating partners into the sales process and building relationships with key customer contacts.
4. Ensure that CRM tool is kept up to date with account activities, opportunities and contacts details
5. Identification and qualification of product and solution opportunities leads within managed accounts
6. Leading and training other members of the account team
7. Leading project management activity
8. Delivering sales presentations to high-level executives
9. Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
10. Assist with high severity requests or issue escalations as needed
11) Studying product needed enhancements and updates
12) Innovating new product ideas and/or existing product tweaks
13) Creating and maintaining product related documentation
14) Creating and maintaining product materials including, video and graphics for marketing material, pre-packaging and packaging presentations, whitepapers, technical and business presentations.
15) Assisting with creating pricing schemas for products
16) Handling product lifecycle from idea existence to client delivery
17) Development of creative proof-of-concept product versions using client data and presenting back to the client.
18) Arranging for, handling and delivering outsourced material and services including technical writing, translation, content etc.
Job responsibilities included standard marketing activities from eye on market, market researches, internal and external events and product pre-launch, launch and post launch marketing activities to ensure Softex portfolio of products is well presented and products are crystallized upon in the right market positioning over all channels and media. Target Markets included MENA (with focus on GCC), Europe and US.
Job responsibilities include but not limited to: 1) Market Intelligence activities including analyzing the market, competitors and consumers
2) Developing and Executing marketing strategies and campaigns
3) Monitoring and arranging the effective distribution of promotional & marketing materials
4) Monitoring and coordinating the production of promotional & marketing materials including leaflets, posters, flyers, newsletters, e-newsletters, etc.
5) Overseeing and implementing product distribution
6) Attending and organizing sales promotional events and exhibitions
7) Coordinating with and reporting to managers to carry out campaigns
8) Liaising and networking with a range of stakeholders, e.g. customers, media, colleagues, suppliers and partner organizations
9) Communicating with target audiences and managing customer relationships;
10) Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications)
11) Writing and proofreading copy
12) Liaising with designers and printers
13) Organizing photo shoots if and when needed
14) Maintaining and updating customer databases
15) Organizing and attending events such as conferences, seminars, receptions and exhibitions
16) Conducting market research such as customer questionnaires and focus groups
17) Managing marketing department budgets for optimum utilization to best serve company goals
18) Evaluating marketing campaigns
19) Supporting other colleagues
20) Supporting the development and maintenance of business image factors like company's website.
21) Maintaining company's website up to date with continuous contribution of marketing materials, such as promotions and offers, product updates, product positioning and launch campaigns, news and events, etc.
22) E-Marketing activities including online presence, brand positioning and awareness through E-advertisements, social networks, etc.
Job responsibilities included variety of marketing, pre-sales, product management and process management activities to ensure product line is successful from R&D meetings & pre-launch arrangements through to successful launch and post launch product positioning and evolving over various mobile application stores.
Job responsibilities included various activities, interaction and researches over product competition, consumers’ feedback, technical competencies and market trends to craft efficient product roadmaps for the assigned products.
Job responsibilities include
1) Analyzing market needs and studying competition
2) Providing timely reports on competitors, customers and technology waves and trends
3) Develop effective demonstrations of product which address client needs and competitive situations
4) Presenting and answering questions around technical details around the company products and solutions
Undertaking the implementation of the product set and overseeing trials to successful conclusion
5) Training technical and sales teams to product nature
6) Supporting the sales organization on sales calls to customers and partners
7) Preparing technical proposals, presentations and gathering customer requirements.
8) Conduct a successful technical audit meeting with customers to clarify environment for trial situations. (Install software and Manage trials of software)
9) Preparing technical spec sheets for development team and coordinating priorities according to business needs.
10) Working effectively and closely with Sales, technical, marketing and Customer Support environments.
11) Interacting directly with customers to understand their technical needs, issues and promptly propose and drive the solutions.
12) Handling customer communication in terms of product understanding, presentation, tailoring, enhancements and feedback.
13) Studying product needed enhancements and updates
14) Innovating new product ideas and/or existing product tweaks
15) Creating and maintaining product related documentation
16) Creating and maintaining product materials including, video and graphics for marketing material, pre-packaging and packaging presentations, whitepapers, technical and business presentations.
17) Assisting with creating pricing schemas for products
18) Handling product life cycle from idea existence to client delivery
19) Development of creative proof-of-concept product versions using client data and presenting back to the client.
20) Arranging for, handling and delivering outsourced material and services including technical writing, translation, content etc.
Assist in most PM Office tasks accomplishment under "Senior Project Manager" supervision and guidance, the job responsibilities include but not limited to
1) Working with internal and external parties to organize the various components needed to initiate, run and conclude projects.
2) Coordinating internal schedules and negotiating project delivery schedules to match client's shipment dates.
3) Tracking project related tasks and deliverables progress and results.
4) Acting as central point of contact for the project team including client, and internal teams (technical and business sides)
5) Issue and maintain professional weekly reports of running projects status for top management.
6) Dealing with project related inquiries and activities from both internal and external entities.
7) Gathering and clarifying project requirements and specifications.
8) Developing and writing project proposals and product catalogs when needed.
9) Maintain the PM Process operations and projects documents history and delivery evidences.
My core responsibility was developing software components and applications for PDA devices and extensive usage of technical approaches for localizing the device software
Job responsibilities included:
1) Developing software components and applications for PDA devices (pocket PC and Smartphone devices)
2) Using technical approaches for localizing the device software (O.S. and third party s\w applications)
3) Communicating with clients over technical requirements and specifications.
4) Training team members.
5) Project management for assigned projects.
My core responsibilities included business analysis, business coordination and project management of assigned accounts portfolio
Job responsibilities included:
1) Detailed documentation, gathering & extracting data
2) Business coordination through Email communication with involved parties
3) Technical implementation (Implementing the solution through Santeon product, ready made components & customized code using VB.NET and C#)
4) Technical deployment (Deploying project on remote servers)
5) Technical Support for the deployed project (Follow up the on going process of project under production)
Job responsibilities included designing, implementing and testing software applications for series 60 mobile devices.