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Haidar Al-Qtafaa, Area Manager

Haidar Al-Qtafaa

Area Manager·Richy

Saudi Arabia

Diploma, Civil Inspection & Quality Assurance

Work experience

Total years of experience: 7 years, 3 months

Area Manager

March 2024 - Present

Richy

Riyadh, Saudi Arabia

March 2024 - Present

Leading end-to-end operations for a 9-branch retail network generating SAR 10M+ in annual revenue. Responsible for sales performance, inventory management, team development, and operational excellence across all locations — with a focus on building scalable systems and data-driven decision-making.

• Achieved 99.96% inventory accuracy across 100K+ SKUs through structured stocktake processes and real-time monitoring via NetSuite ERP

• Ranked #1 among all Area Managers in total revenue, target achievement rate, and annual performance evaluation

• Maintained 88% employee retention rate (only 3 replacements out of 25+), with a minimum team member tenure of 1.5 years

• Developed and implemented SOPs, training programs, and daily task frameworks for 25-50 employees including branch managers, sales executives, and support staff

• Analyzed market data and local trends to identify expansion opportunities, contributing to strategic business growth decisions

• Conducted recruitment interviews in coordination with HR to build high-performing branch teams

Company industry:
Retail & Wholesale
Job role:
Administration

Branch Manager

March 2023 - March 2024

Richy

Riyadh, Saudi Arabia

March 2023 - March 2024

Managed full branch operations including sales, inventory, visual merchandising, and team performance — delivering record-breaking results that led to promotion to Area Manager within 22 months.

• Achieved 126% of sales target (SAR 2M vs. SAR 1.6M goal) — the highest over-target performance in the company's history

• Maintained 99% inventory accuracy across 12K+ SKUs through structured stock management processes

• Led a team of 5-10 employees, designing daily task schedules and optimizing shift planning to maximize productivity

• Optimized in-store product displays to strengthen brand identity and enhance the customer experience

Company industry:
Retail & Wholesale
Job role:
Sales

Specialist

March 2020 - March 2023

Richy

Riyadh, Saudi Arabia

March 2020 - March 2023

Served as the operational backbone behind the company's growth phase — building the systems, training programs, and branch launch playbooks that scaled Richy from a small operation to a multi-branch retail network.

• Supervised the launch of 8+ retail branches end-to-end, ensuring compliance with operational and quality standards from setup to full operation

• Trained and developed 25+ retail employees, with several promoted to Branch Manager and Area Manager roles

• Led the company's digital transformation by converting manual sales reports into integrated digital formats across departments

• Managed brand representation at key industry events including the Men's Fabrics Expo (2022-2024) and Al-Hazm Exhibition in Qatar

• Built Richy Academy's training content on the Ilham platform — producing onboarding and customer service videos for retail staff

• Created the company's product reference guide, standardizing employee knowledge and improving customer support consistency

Company industry:
Retail & Wholesale
Job role:
Administration

Salesman

March 2019 - March 2020

Richy

Khobar, Saudi Arabia

March 2019 - March 2020

Started my retail career as a frontline salesman — learning the fundamentals of customer engagement, sales execution, and inventory management that became the foundation for everything that followed.

• Managed the full sales cycle from customer needs assessment to deal closure, consistently meeting sales targets

• Built strong customer relationships through proactive communication, driving repeat business and loyalty

• Monitored daily inventory levels to ensure product availability and minimize waste

Company industry:
Retail & Wholesale
Job role:
Sales

Education

National Institute for Inspection Technology & Quality Assurance (ITQAN)

October 2018

October 2018

Diploma, Civil Inspection & Quality Assurance

Saudi Arabia

Skills

Multi-Unit Retail Operations
Expert
Multi-Unit Retail Operations
Expert
Sales Management
Expert
Sales Management
Expert
Inventory Management
Expert
Inventory Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Operations Management
Expert
Operations Management
Expert
P&L Management
Expert
P&L Management
Expert
Strategic Planning
Expert
Strategic Planning
Expert
Business Development
Expert
Business Development
Expert
Standard Operating Procedure (SOP)
Expert
Standard Operating Procedure (SOP)
Expert
Commission Structure Design and Optimization
Expert
Commission Structure Design and Optimization
Expert
Cross-functional Coordination
Expert
Cross-functional Coordination
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Training
Small Business Management Course
National Entrepreneurship Institute (Riyadah)
Sep 2020
Show credentials
Project Management Professional (PMP) — 35 Contact Hours
Miran Leaders Training Center
Mar 2025
Show credentials