Haifa Bin Thalith

Annual Reporting and Planning,

Business management and Mega Events Development,

Budget control

People Management

Flash Entertainment is a leader across all sectors of the live entertainment industry in the UAE. http://www.thinkflash.ae/

Key Responsibilities:
Business Development
• Identify and develop various business projects and concepts, event initiatives, aligned to objectives of the company and its external clients.
• Conduct comprehensive research on proposed projects to assess potential market and commercial viability, prepare feasibility reports and liaise with the client and project team to finalize budgets and building proposals.
• Manage relations with national and international agencies including sponsors, partners, potential government and commercial clients, and talent and content management agencies
• Handle different forms of high profile and high financial value businesses such as Partnership, sponsorship, JV, asset management, investors at the government level and other.
• Respond to Request for Proposals by Government and local clients including all benchmarking, negotiating, concept production, project planning, service outlining, creative design and proposal presentation to clients to win the RFP.
• Establish and manage business relations with government and private partners to generate more business opportunities tenders and RFPs for events as well as corporate sales opportunities.
• Identify and pursue business potential with corporate entities and facilitate the attraction of sponsors, partners and new events to Abu Dhabi, Dubai and the rest of GCC region.
• Conduct regular market research and analysis to identify and analyze trends, capture customer insights, map new business opportunities and threats thus contributing to strategic planning for business development.
Event and Content Development
• Lead the process of attracting new events to the region by identifying, contacting and negotiating with national and international artists and management companies including sourcing of new entertainment content.
• Lead the internal team in creating strategic plans for projects/events and collaborate with internal and external partners through the entire process of developing the business plan, securing stakeholder approvals and execution.
• Manage initiatives for Flash Entertainment as well as its clients ensuring alignment of budgets, contracts, suppliers, deals and client to the overall project objectives related to commercial benefits, sponsors and corporate sales.
General and Strategic Management
• Participate in and contribute to the development of strategic plans - annual business plans and 5-year business plans, benchmarking of organizational practices and setting KPIs to achieve the company’s overall development goals.
• Participate in change management and continual improvement initiatives and projects like corporate social responsibility (CSR), Emiritization and internal cultural awareness programs to support achievement of the overall corporate vision and mission.
• Provide strategic support to all internal departments of the company in developing and implementing change management and process improvement projects and structure reports to the members of the Board and other stakeholders.
• Asset manager for du Forum - Abu Dhabi’s premier indoor venue for corporate functions, destination weddings, charity balls, gala dinners and music concerts - providing strategic support in achieving on time and accurate KPIs defined by the contract and also managed venue development and day-to-day operations.

ADMM develops and delivers a portfolio of events, products, services and businesses that make Yas Island and Abu Dhabi a world-class motorsports and events hub. https://www.yasmarinacircuit.com/en/

Key Responsibilities:
Business Development Officer
• Formulated and implemented strategies for setting up and managing long-term business relations with government authorities including coordination with the Sheikh’s protocol department.
• Developed the offers and was responsible for the corporate sales of Al Jood and al Dhiyafa to all government entities in the UAE for two Formula 1 races.
• Developed exclusive projects customized to the requirements of the UAE market and developed and executed sales plans including definition of ticket categories and sales for events including the Etihad Airways F1 Abu Dhabi Grand Prix.
• Collaborated with the commercial team to plan and implement educational projects like internships, F1 in Schools and Yas Marina Circuit Race Academy.
• Promoted and enhanced the profile of Yas Marina Circuit as a prestigious venue to attract local clients and partners to execute their functions, meetings, incentives and conferences in the venue.
• Provided commercial inputs and support to other departments like procurement, commercial and marketing during project planning to assure profitability.
Media Officer
• Worked as Media Officer for 6 months and supported the GCC Media Manager in developing and implementing media communication programs including interviews, events and press releases related to programs and projects well aligned to the overall communication strategy of ADMM.
• Participated in preparing, maintaining and updating core media lists and in developing media relationships enabling effective communications to the media and leveraging of media opportunities to promote the projects/programs.
• Managed and coordinated with external agencies including PR Agencies and photographers for production of media collaterals and execution of campaigns.
• Liaised with internal departments and coordinated the development and implementation of communication plans for optimizing project communications across multiple media including internal communications, intranet and external websites.
• Worked with the internal communications and website managers of the organization and ensured on time uploading and dissemination of content as planned.
• Dealt with all media enquiries, drafted, edited, obtained approvals and issued all media related documents including English news releases, fact sheets and Q&A sheets within deadlines and coordinate translation of documents to Arabic.

An initiative of the Emirates Foundation, Takatof offers the nation’s youth meaningful opportunities to volunteer for important social causes. http://www.takatof.ae/en

Key Responsibilities:
• Developed volunteering projects in the fields of education, art and culture, youth committees and philanthropy based on outcome of research studies to determine market and community needs in the above fields.
• Prepared and evaluated final reports for the plans including financial estimates and supervised promotion and marketing activities for successful implementation of approved projects.
• Managed fund raising for several projects including preparation of sponsorship package and liaising with various entities to secure sponsorships and project funding.
• Organized an international seminar in 2008 on the Takatof program on Volunteering at the School Level and managed all execution logistics and operations.
• Managed volunteers for the projects including coordination with local authorities to develop volunteering opportunities, recruitment, training and supervision of volunteers and evaluation and improvement in placement procedures.
• Managed the call center including recruitment and training of interns and participation in formulation of a call center utilization plan.
• Dealt with media relations and public relations for developed projects and placement of volunteers including review and approval of press releases and organization of press conferences.
• Contributed to the development and implementation of logistics, rules and regulations as well as timelines for various Takatof programs.
• Managed various administration enhancements for the program including development and management of an internal documentation/filing system and management of website and database.

PREVIOUS ASSIGNMENTS:
• Teacher of English - Al Laalie Model School for Girls, Ministry of Education, Al Ain, UAE, September 2004 to May 2007 (2 Years 8 Months)