Category Manager
Transmed
مجموع سنوات الخبرة :11 years, 7 أشهر
Develop Category strategy, communicate and implement through sales team
Set and agree performance objectives and go-to-market strategy with the various channel's heads
Understand the different channels landscape and dynamics and established priorities by channel and sub channel
Monitor and ensure that all objectives are followed and converted to all units
Liaise with principle to create brand vibrancy and deliver channel activities by leveraging insights
Monitor report and act on competitor’s activities.
Work cross functionally to get brand and products listed for a timely launch/ relaunch
Conduct regular market visits and share findings / audit highlighting opportunities and areas of improvements
Set and agree performance objectives and Go -to-Market strategy with the various sales channel’s heads.
Developing Launch support Calendar (LSC) per launch.
-Preparing for a new product launch in co-ordination with Commercial, production, FG stores and sales etc.
-Branding initiative in MT-LMT & TT channels.
-Launching new brands across the market.
-Imparting product knowledge to sales & marketing staff.
-Infect Fine Colleagues with brief and enthusiasm for our products.
-Identify required product mix and maintaining the balance of promotion Vs non promotion items.
-developing and implementing the promotion Calendar for assigned brands/Category and monitor expenses incurred on a monthly basis.
-Planning and overseeing new marketing initiatives
-Looking for advertising opportunities.
-Support the trade managers with advertising and branding inside
their consecutive Outlets.
-Insuring the delivery of GP through promotional activities and helping the sales
team In reaching their targets.
-Coordinating with promoters and guiding them.
-Sponsoring events and organizing sampling of products.
-Preparing the Yearly marketing Calendar .
-Analyze the brand positioning in the market and crystallize targeted consumers insights
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Monitor product distribution and consumer reactions
- New product development - utilize consumer-driven insights to drive long-term growth of the brands. Translates insights into profitable product innovations. Develops selling proposition and sufficient launch support plans to retail.
Marketing Plan:
To create the strategy document for assigned brand/s across market/s
To conceptualize the brand calendar and activities for assigned brand/s across market/s
To chalk out the overall marketing budget and individual budgets for each activity.
Analyze sales of assigned brand/s across market/s and suggest activities to boost KPIs
Ø Execution:
Create a detailed monthly activity for assigned brand/s across market/s
Creating the communication plan and budget for each activity.
To Ensure the execution of the activities
Analyzing performance of the monthly activity and tweak future activities based on the same.
Comparing budget versus actual spends on a monthly basis
Undertake benchmarking of marketing activities against competition.
Developing relationships with key support stakeholders like Editors, Bloggers, Mall Marketing
Co-coordinating with other territories to ensure compliance of brand guidelines, budgets and
Deadlines.
Follow up with other territories.(Qatar-Ksa-Jordan-Oman-Kuwait-Bahrain-Lebanon)
Ø Activities:
Media Planning and Negotiation
Co-ordination of creative and artworks
BTL activity Management
Event Management
Cross Promotions and Tie Ups
Public Relations
Loyalty Management
Digital Marketing
Copy Writing
Follow up with other territories
-Devising and presenting ideas and strategies.
-Contributing to, and developing, marketing plans and strategies
-Sourcing advertising opportunities and placing adverts in the press and the radio.
-Contacting advertising agencies and getting best proposals and rates for advertising campaigns.
-Approaching customers in order to provide them what they need in terms of product and quality services.
-Promote brands when instructed.
-Process transactions in a time efficient manner.
-Communicate current product features and benefits to customers.
-Provide administrative assistance where necessary.